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  4. Several 301 Redirects to Same Page

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Several 301 Redirects to Same Page

Intermediate & Advanced SEO
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  • viatrading1
    viatrading1 last edited by Oct 13, 2015, 12:48 AM

    Hi,

    I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D.

    For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
    e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice

    Is this the best practice, or is there a better way?

    Cheers,

    1 Reply Last reply Reply Quote 0
    • viatrading1
      viatrading1 last edited by Oct 14, 2015, 12:28 AM Oct 14, 2015, 12:28 AM

      @Umar: Thank you. Url D is related to A/B/C in the sense that D contains all of our products, and A, B and C are (were) product categories. So url D somehow contains the three of them.

      @Moosa: Yes that's the case. Url A, B and C will find what they are looking for inside url D (they just will have to look a bit more for it). And A, B and C links are clean. I do have some external links pointing to A, B and C, will change them accordingly to D.

      Thank you both, that helps. Will 301 Redirect these pages.

      Also, what about adding up link SEO juices?

      Cheers,

      1 Reply Last reply Reply Quote 0
      • MoosaHemani
        MoosaHemani Banned last edited by Oct 13, 2015, 3:31 AM Oct 13, 2015, 3:27 AM

        First, there is no problem from the SEO point of view if you 301 URL A, B and C to URL D but obviously you have your website for users and not for search engine only which is why your first concern should be users.

        If I would be at your place I would have thought about the following before coming to any final conclusion.

        URL D will entertain users the same way as A, B and C was doing and they will find all the answers that previous pages were answering. If yes, I will go for it and if not, I would consider other relevant options I may have.

        Link profile of the A, B and C URL is clean, if not I would prefer not to redirect but if the good links are pointing to those pages, I would prefer redirecting. No matter what the decision will be I will check the links that are pointing to those URLs.

        If the users will not misguide and the link profile on A, B and C URLs is clean, I probably will go for it and if not I will choose other options accordingly.

        Hope this helps.

        1 Reply Last reply Reply Quote 3
        • UmarKhan
          UmarKhan last edited by Oct 13, 2015, 2:24 AM Oct 13, 2015, 2:24 AM

          Hi,

          I don't see anything wrong with this strategy unless the URL D is related to the other URLs that you intend to redirect. If they all are different then you need to find out the other way.

          Hope this helps!

          Umar

          1 Reply Last reply Reply Quote 1
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