Website not ranking to its potential!
-
Our current website was launched end of 2014. Since then we have been very ethical with our content marketing & link building approach. The website content is very original including all categories and product pages. Sine the launch we have added quite a lot of useful content to the website in terms of buying guides and knowledge centre. The website has acquired links from very ethical bloggers sharing our content and linking back to our content pages(knowledge centre) instead of the category or product pages. We're currently working with quality content writers/bloggers to produce inspirational and useful content targeted to our audience.
The website is still not ranking to its potential as compared to some of its competitors who are not doing anything at all. I'm struggling to see if there is an issue with my strategy and whether the approach needs changing.
Also, opensiteexplorer is not showing the correct data for backlinks since its launch. There are however much more links acquired than shown by moz. To be accurate moz is only showing 10% of the links we have acquired till now. The links are from highly reputed bloggers, magazines and industry portals.
Any thoughts would be much appreciated.
-
Same here - score on Page Speed insights is pretty low as well - and also a timeout on webpagestest.org
Dirk
-
Sorry, I was checking the site listed in your profile. However, I checked http://www.quercusliving.co.uk and it took even longer to load. Actually timed out at 60 seconds on Pingdom.
-
Thanks Kyle and Dirk. Just to confirm our website address is http://www.quercusliving.co.uk. I will however have a look at the page speed time.
-
Have to agree with Kyle. Your home takes 28sec to load (http://www.webpagetest.org/result/151020_BG_PFQ/1/details/). Other pages take up to 48 seconds (http://www.webpagetest.org/result/151020_01_PHY/). You also have very low scores on Page Speed Insights.
If you check the results above - they contain a lot of useful information on where to start to improve the load times.
Dirk
-
Your site took a very long time to load the homepage, definitely something to check. Seemed like it was the load time for all the images that was slowing it down. Try testing your site with http://tools.pingdom.com to see where the problem might be. I'd start there.
Btw, Open Site Explorer shows less than 20% of the backlinks to my site as well. The MOZ index is much smaller than Google's index, plus it hasn't updated in a few months, so any recent links will not show anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keyword and links
I have Created the website 3 months ago related to APk Games. And updating content daily and linking but the linked results in Moz are not showing Properly. my site have some ranking keywords on google at 1st but moz showing 0 ranking keywords. my question is how many time will take moz to show actual results. Thanks
Link Explorer | | khannnnnndnnnnnnnnnnss0 -
Ranking keywords are not showing for my site
Hi, I have started my website 6 months ago and many of my site's keywords are ranking but when I explore my site Get YoWhatsApp in Moz site explorer, it doesn't show ranking keywords there, I'm a little bit confused about this, when my site's keywords will be shown there? Atqd4Bf
Link Explorer | | GetYoWhatsApp0 -
Subject:ranking backwards
Recently my domain www.javiramosmarketing.com has receded from 22 to 19 DA. I would like to know the reason. Thanks! Javier Ramos
Link Explorer | | jaraca0 -
Competitor analysis, why they rank so much better [ecommerce/Magento]
For a Dutch e-commerce website, we're having some issuse being found & ranked on important keywords. I have done a detailed view into the content & technical part (html) of our website and a competitor's site. Our site is www.hond.nl (hond is the Dutcn noun dog, the best domain we could get)
Link Explorer | | Canome79
Competitor: www.obobo.nl (no meaning at all) For searches for instance by dogfood (Dutch: "hondenvoer") we rank really bad while our competitor ranks really well. I've gone trouch the moz-tools intensively but can't figure out why. We got more content, more self-written texts, more incoming root-domain links etc. Any ideas were we could get a solution? Seems that our Splash pages are doing "ok" but especially Category pages are listing badly.0 -
Why root domain go down of my website?
Why root domain go down of my website even i am making unique root domain on daily bases but still root domain should be increase instead go down. What is going wrong with this process ? Please guide me and give me solution for increase root domain.
Link Explorer | | renukishor0 -
Why is my website providing no feedback on the Open Site Explorer?
Basically, whenever i type in my URL, http://www.locksmithplusincportlandor.com, I am presented with the following message: "It looks like we haven't discovered established link data for this URL yet." I have gone through all of the reasons why this could be, and none of them apply to my current situation. Any help would be much appreciated. Thank you!
Link Explorer | | Meier0 -
How we can improve DA and PA of our website?
What is the main reason PA and DA is low of my website compare to other competitors websites? How can improve PA and DA of our website?
Link Explorer | | surabhi60 -
What if all the URL's in my website reported by MoZ do not exist on my website? They existed on an old one that has now been rebuilt?
What if all the top URL's report by Moz in my website do not exist on my website? They only existed on an older website? The only exception in the homepage
Link Explorer | | FCB0