Link juice from links that are not on the page?
-
Hello,
Thank you in advance for your help! I was doing research for backlinking opportunities by looking at competitor backlinks using Open Site Explorer and I ran into a puzzle.
When I do an Open Site Explorer search for http://whatsdavedoing.com/ I find that link equity is being passed to the site from a number of pages on the http://www.travelsupermarket.com/ blog with the anchor text "What's Dave Doing" When I go to these pages and do a source code search I cannot find this anchor text. When I do a google search with the following:
site:travelsupermarket.com "What's Dave Doing"
I find that there are tons of items that come back with a list of blogs in their description:
"Dec 5, 2013 - ... foXnoMad · Inside The Travel Lab · itravelnet · The Mad Traveler Blog · The Mad Traveler Online · Uncornered Market · What's Dave Doing?"
Where is this coming from? What is going on here? Is this a linking tactic that sites use to pass link juice to contributors without linking to them directly? Any help is much appreciated!
Thanks!
-
I didn't think to check the cache. Thank you!
-
Not sure if it's a spammy tactic. If you look at the cached version of these pages you'll notice that it contains a section on the right hand site: Travel blogs we like (http://webcache.googleusercontent.com/search?q=cache:GS8irLH9VKkJ:www.travelsupermarket.com/blog/learn-to-make-a-monkey-out-of-a-towel/towel-origami-109/+&cd=2&hl=nl&ct=clnk&gl=be) - with a link to "what's Dave doing"
Date of Cache for this example is Sept. 15th. It's quite possible that in the mean time Travelsupermarket decided to drop that section on the page. Normally these links should disappear in the coming months as these pages get crawled again.
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about one site dominating search results? (multiple pages ranking)?
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
Competitive Research | | davidwaring0 -
Is building links just to risky to do nowadays?
Hi, How risky is link building nowadays? I have a site which has been left on its own and over time has generated links which is great, its a resource type of site so works well in that department. The reason it picks up links by itself is because I have spent time on it and in the past I could just leave and the links it would pick up would maintain its rankings. Over the last 6 months a lot of marketers have noticed this large traffic, and have produced 1 page sites going directly for my main term - then putting adsense all over it. So problem is, my site can't build links by itself as fast as these marketers are doing manually. Don't get me wrong I can do what they are doing but they don't care about their 1 pager as much as I do about my site - a lot of work has gone into it. Can I link build without running a 'big' risk of having my site hit by Google? how does one build links the way Google is ok with? Thanks.
Competitive Research | | followuk0 -
How to combat competitor buying who is buying links and winning.
I have a competitor who is buying links in the Featured Advertiser Links section of Washington Post online. His backlink profile is a very low # of referring domains. (38ish) with a good bit being repeats of Wahington Post. My question, is their strategy within Google guidelines, and what can I do to combat it? Thanks.
Competitive Research | | bozzie3110 -
As anyone used this before the hoth for Links building???
http://www.thehoth.com Links building company Is it safe or waste of money
Competitive Research | | spidersite1 -
Two links with the same quality but different effect
Hi, the website I'm working for is loosing rankings for one specific keyword and since there haven't been any bigger onsite changes I assume it's the back links. The company bought some exact anchor text links in the past, so I went through those. One specific one attracted my attention: It's a site wide link which creates over 80% of the back link profile to the specific website. There was only one catch: part of this bought anchor text campaign is another highly targeted anchor text which is not negatively affected by the rankings. Still I didn't like the feel of this so I ran the seomoz keyword difficulty report. And there I discovered an interesting pattern: For keyword A we are the only ones in the top10 with such a high percentage of exact keyword usage. But for keyword B, which didn't loose rankings our top10 competitor have an even more over-optimized keyword usage or much weaker back link profile. So now I wonder if it could actually be the case, that we loose rankings for keyword A since our competitors have a more natural profile, but for Keyword B it has no negative effect due to the worse competition. Thanks in advance for your help!
Competitive Research | | RomiSverige0 -
Wondering why my site ranks well for one page and not another.
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com. Take for example these two parts:
Competitive Research | | launch3
MT500A-81015 MR050-81045 Search only those parts in google - we rank 3rd for one of them and don't rank at all for another. Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them. Can anyone help me understand this?0 -
Does InAnchor count partial match links?
Here is what Google says about the InAnchor operator. I am curious to know if this will show results with exact match or partial match anchor text. Does anybody know?
Competitive Research | | TheEspresseo0 -
Competitive Link Research Tool is not working
I receive a busy message each time I try. This has been out of commission the last several times I've tried it.
Competitive Research | | cmiller0