undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Onsite SEO vs Offsite SEO

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Onsite SEO vs Offsite SEO

Intermediate & Advanced SEO
5
8
3.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • BeckyKey
    BeckyKey last edited by Oct 27, 2015, 9:43 AM

    Hey

    I know the importance of both onsite & offsite, primarily with regard to outreach/content/social.

    One thing I am trying to determine at the moment, is how much do I invest in offsite.

    My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve.

    I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

    1 Reply Last reply Reply Quote 1
    • BeckyKey
      BeckyKey @Andy.Drinkwater last edited by Oct 27, 2015, 12:32 PM Oct 27, 2015, 12:32 PM

      Thank you! I'm watching this now 🙂

      1 Reply Last reply Reply Quote 1
      • BeckyKey
        BeckyKey @ronell-smith last edited by Oct 27, 2015, 12:32 PM Oct 27, 2015, 12:32 PM

        Great thank you.

        All helpful 🙂 I guess my other question is, I am in B2B, not the most glamorous products & we don't use social - I also want to change this, however..

        When we start to produce this amazing content, if we haven't built the social community yet - where do we share it?

        1 Reply Last reply Reply Quote 0
        • Andy.Drinkwater
          Andy.Drinkwater last edited by Oct 27, 2015, 12:37 PM Oct 27, 2015, 12:22 PM

          I'm going to chime in with Rand's Whiteboard friday on Link Building Outreach as it covers so many important factors related to offpage link acquisition.

          Try and create content and articles that are above and beyond what others have in your niche. Give people a reason to really want to grant a link because they feel it is beneficial.

          -Andy

          BeckyKey 1 Reply Last reply Oct 27, 2015, 12:32 PM Reply Quote 2
          • ronell-smith
            ronell-smith last edited by Oct 27, 2015, 12:32 PM Oct 27, 2015, 12:13 PM

            Becky,

            Your priorities certainly are in order. For if you don't get the onsite stuff right, (a) the offsite stuff might never come and (b) if it does come would be tough to measure.

            Take the time to get the technical and the on-page SEO airtight, then, as time permits, spend time learning as much as you can about your target audience (e.g., who they are, where they congregate, what content they share and engage around, who the influencers are, etc.). Then you can begin creating content knowing that it's hitting the mark for the audience, who will likely be willing to share and, possibly, link to it in the future.

            From there, you move up to adding outreach to your repertoire, whereby you create content targeted to getting the attention of influencers, who'll help you share it, which should bring more attention to your site and illuminate what the audience is hungry for and receptive for from your brand.

            RS

            BeckyKey 1 Reply Last reply Oct 27, 2015, 12:32 PM Reply Quote 1
            • KevinBudzynski
              KevinBudzynski last edited by Oct 27, 2015, 12:32 PM Oct 27, 2015, 12:07 PM

              I wouldn't change a bit. I always focus on making sure a site is accessible and has an optimal site architecture first. For on-page content, I will create (or attempt to create)  a compelling user experience by offering content that helps solve an issue the prospect may have and focus on optimizing conversion. Most people underestimate how difficult and resource intensive this is to do because it takes a ton of time involved with data gathering, analysis and creating the content. So after you are 80% happy with this (because that last 20% will take as long as that 80%), begin implementing your off-page strategies and work in conjunction with a continual effort on improving and adding on-page content. A core objective is focusing on great content and earning the links, so that is why I typically start there. As you know, this is a process that never ends. Good luck!

              1 Reply Last reply Reply Quote 1
              • BeckyKey
                BeckyKey @paints-n-design last edited by Oct 27, 2015, 10:44 AM Oct 27, 2015, 10:44 AM

                Hey

                Thank you for the response.

                We are creating helpful articles/guides & useful content for customers which links to products - I know we won't get links direct to products 🙂

                I guess ultimately my question is, should we focus on this content within our site and earning links to this through outreach, or should we focus any effort on producing content simply for outreach purposes? Such as PR pieces for local news as an example

                At the moment, I can't do both on my own.

                1 Reply Last reply Reply Quote 0
                • paints-n-design
                  paints-n-design last edited by Oct 27, 2015, 10:36 AM Oct 27, 2015, 10:36 AM

                  For Linkearning you need content wich is readable/shareable/linkable - really great stuff with a lot of value for others, without great content it is a Mission Impossible. So if thats part of your "onpage" - you need great value to share with the right people.

                  It's hard to answer this question, we don't really know how far u are and what you exactly mean with onpage or what the site's content is.
                  I think Links to products are pretty hard to get. You need content round about your products, linking to them. Outreach for Links to products could make you sad and depressive ...

                  PS: I think Rands last WBF helps a lot in saving time by do outreach in a better way: https://moz.com/blog/link-building-outreach-in-a-skeptical-world-whiteboard-friday

                  BeckyKey 1 Reply Last reply Oct 27, 2015, 10:44 AM Reply Quote 1
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • joony

                    Advanced SEO - What would you do after you run out of keywords?

                    Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?)  or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.

                    Intermediate & Advanced SEO | May 6, 2015, 12:07 PM | joony
                    3
                  • juun

                    Silo vs breadcrumbs in 2015

                    Hi ive heard silos being mentioned in the past to help with rankings does this still apply? and what about breadcrumbs do i use them with the silo technique or instead of which ones do you think are better or should i not be using these anymore with the recent google updates?

                    Intermediate & Advanced SEO | Dec 15, 2014, 7:12 PM | juun
                    0
                  • theLotter

                    SEO Advice for Angular JS

                    We are changing our homepage (and gradually the rest of the site) to Angular JS.
                    In order not to lose anything in terms of SEO we are implementing Hashbangs + escaped fragment snapshots. Are there any other SEO considerations you think we should have and/or additional elements that we could add to the page to improve it in terms of SEO?

                    Intermediate & Advanced SEO | Nov 30, 2014, 4:31 AM | theLotter
                    0
                  • kinimod

                    Microsites: Subdomain vs own domains

                    I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite. e.g.
                    weddingsbarcelona.com
                    surfingbarcelona.com or should I rather go with one domain and subfolders: barcelona.com/weddings
                    barcelona.com/surfing I guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options. Many thanks!

                    Intermediate & Advanced SEO | May 28, 2014, 5:48 AM | kinimod
                    0
                  • gazzerman1

                    Location.href vs href?

                    I just got off a Google Hangout with John Mueller and was left a little confused about his response to my question. If I have an internal link in a div like widgetwill it have the same SEO impact as widget John said that as you are unable to attribute a nofollow in an onclick event it would be treated as a naked link and would not pass pagerank but still be crawled. Can anyone confirm that I understood it correctly? If so should all my links that have such an onclickevent also have an html ahref in the too? Such as widget Many times it is more useful for the customer to click on any area of a large div and not just the link to get to the destination intended? Clarification on this subject would be very useful, there is nothing easily found online to confirm this. Thanks

                    Intermediate & Advanced SEO | Mar 31, 2014, 10:55 PM | gazzerman1
                    0
                  • unibiz

                    Domain Alias SEO

                    We have 5 domain alias of our existing sites
                    All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
                    Like Main domain: www.mywebsite.com
                    DomainAlias: www.myproduct.com,  www.myproduct2.com,  www.myproduc3.com
                    And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks

                    Intermediate & Advanced SEO | Jul 1, 2013, 11:23 AM | unibiz
                    0
                  • bronxpad

                    Domain expiration and seo

                    My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?

                    Intermediate & Advanced SEO | Jun 17, 2012, 7:04 PM | bronxpad
                    0
                  • kchandler

                    URL Shorteners. Are they SEO Friendly?

                    Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

                    Intermediate & Advanced SEO | Nov 6, 2011, 9:06 PM | kchandler
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.