Question For SEO Companies From An On-line Retailer
-
When employing an SEO company what should I be looking for? When I go to a companies website I look for how many keywords they have ranked on Semrush. Most of the companies that I have looked at do not rank very many. Saying most I am talking about 10-12 companies. There was one company that had a lot more than anyone else but their reviews were awful.
Then I look at their clients websites to see how many keywords they have ranked and this is where I am baffled. Quite a lot of them especially retail sites with lots of products have very few keywords ranked and my belief is that the more related keywords that you have ranked the better you will do.
I also look at how the thier organic traffic is doing over a number of months. what surprises me most is that companies are advertising clients websites where it looks like traffic is climbing and then all of a sudden there is a big drop. Am I missing something in order to find a company that will do what we are paying them for?
Thank you in advance.
-
Number of keywords ranked in SEMRush?
This isn't such a great metric for a number of reasons.
-
SEMRush as a whole isn't all that great for small to mid-sized sites. It's great for huge sites and even "pretty large" places but I wouldn't think you'll find many results on dentists, plumbers, photographers & even SEO agencies.
-
"my belief is that the more related keywords that you have ranked the better you will do."
I'll take "dresses" and you take 250 keywords related to window tinting in Kyoto. "More" keywords isn't necessarily better. A lot of SEO agencies don't bother trying to rank keywords as they're often busy working on client work and not on their own marketing (I know two of the agencies I'm intimately familiar with don't 'drink their own koolaid' - their marketing is way behind their actual skills.)
Finding a good company is challenging but you should look places like here (Moz Q&A is great and you get to know people before you work with them) as well as LinkedIn local groups, social media (again, insight) and try to get an idea of what someone's philosophy is before you engage them.
When you talk about traffic "drop offs" - again, if this is SEMrush, it's hard to say ... but I've seen frequently when a company is engaging an SEO agency that has their own private network, the contract ends and they remove links. If you have 20-200 strong links removed, you're going to take a massive dive. Also, check if these dives are around algorithm changes.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do subfolders for grouping common services pages help SEO?
Hello, fellow MOZers. Here is the question: Is there any benefits/disadvantages of having pages, grouped by common type of service, to be put into subfolder with keyphrase-friendly phrase? Example: We have website https://www.hyperlinksmedia.com/ and several services under "SEO" niche, such as: SEO (page name seo-houston.php) Social Media Marketing (page name social-media-marketing-houston.php) Email Marketing (page name email-marketing-houston.php) So, is it better to have these pages in root directory like this: https://www.hyperlinksmedia.com**/seo-houston.php** https://www.hyperlinksmedia.com**/houston-social-media-marketing.php** https://www.hyperlinksmedia.com**/email-marketing-houston.php** OR is it better to group them in subfolder "houston-seo-services" for "extra" keyword and convenience reasons like this: https://www.hyperlinksmedia.com/houston-seo-services/seo-houston.php https://www.hyperlinksmedia.com/houston-seo-services/social-media-marketing-houston.php https://www.hyperlinksmedia.com/houston-seo-services/email-marketing-houston.php Any thoughts will be appreciated. Thanks!
On-Page Optimization | | seomozinator0 -
Too Many on page links on my homepage question?
Question, on moz analytics, for my homepage, I've gotten the " Too many on page links" notification every crawl. I've always ignored it because i didnt think it affected ranking or anything really. The on page links on the bottom of our homepage are landing pages. Most users reach those pages by searching those specific pages on google. We just decided to put them on the bottom of our page for unknown reasons. My question is, should i remove the landing pages on the bottom of our homepage? WIll it improve search rankings for my homepage? if i do remove them, should i put the landing pages on another page besides the homepage? Does google index my website better without the on page links on my homepage? My website is- prestigeluxuryrentals.com
On-Page Optimization | | prestigeluxuryrentals.com0 -
Magento Duplicate Content Question - HELP!
In Magento, when entering product information, does the short description have to be different than the meta description? If they are both the same is this considered duplicate content? Thanks for the help!!!
On-Page Optimization | | LeapOfBelief0 -
Quick H1 Above the Fold Question
I was wondering if the H1 for this page was alright even though it is below the fold: http://www.seniorplanning.org/assisted-living-phoenix-arizona/. Any suggestions/comments would be very helpful. Thank you!
On-Page Optimization | | JacobEdward0 -
SEO for a site in development
We've recently taken on a new client for an initial 6 months for SEO (until their new site is going live) to help build traffic to the site. They are currently getting a new website built so don't want work done on their current site... but due to the current structure it is making it difficult for us to improve rankings for a number of keywords. They are essentially a booking engine for services across the UK so it is just a home page with a search filtering through their services, locations and dates which leads to a results page. It is a combination of services and locations we need to target keywords for but there are no appropriate landing pages due to the site layout. The one thing they are happy for us to work on is the blog, so my question is would it be best to create landing pages on the blog targeting keywords such as 'sports massages in London' and build links to these pages? Then when it is time for the new site, with new appropriate landing pages, simply 301 redirect these pages? If anyone has any input on this idea or suggestions for other ways about it we'd be delighted to hear from you Thanks
On-Page Optimization | | Will_Craig0 -
Can you set objectives for an SEO campaign?
We have been working with a client for 3 months and they've been happy with the progress we've made on their SEO and the resulting increase in rankings, traffic etc. They are renewing their contract for another 6 months but this time want to set some objectives and want us to suggest what those objectives are. Is it possible to set objectives when a great deal of the results can be out of our hands, eg, how Google works, level of interest in the client's products in the target market, whether they take on board our recommendations for changing their website content to get better seo results etc? What would other people be happy being set as their objectives for a campaign?
On-Page Optimization | | mfrgolfgti0 -
I have a question about on page links or duplicate contant
Ok help me out here friends. I’m working with the warnings and errors for my site. I have two problems that relate to each other and I want to know if you had to choose what problem what would you choose. I’m running into some duplicate content and title errors because under categories for my products there are so many products that it creates more than one page and with each new page it has the same title or same content on the page. I tried to make this less in some cases by showing more products per page like 100 items and in most cases per category it will only show one page now. Now some times there’s still more than one page and also this creates too many links now on that category page. So I think I can get rid of all the to many on page links but it will make more pages and duplicate content and title tag. What would you guys do?
On-Page Optimization | | Dataken0 -
German SEO
Just a quickie, Does anybody know of any strong German SEO agencies? Many Thanks Sean
On-Page Optimization | | Yozzer0