Linkbuild on 'new' or 'old' url?
-
Hi,
I'm trying to rank for a keyword. For the last year and 4 months the rank hasn't changed much. It stays on the 3th page. Within this period the rank has first gone down and then up.
Three months ago I started doing linkbuilding for the url the keyword was linked to. This is a main category page. Lately, I don't know when exactly I've discovered that the keyword is ranking for a different url, a product category of these items for 1 brand. I'm wondering if it's wise to shift my focus and start using the 'new' url for linkbuilding? The 'old' url isn't in the top 100 for the keyword. However, if you search for the url in Google, it shows up. And, if I'm advised to shift my focus to the 'new' url, is it advisable to go back and change the backlinks to the 'new' url?
A question related to the above one, is there another tool like Open Site Explorer which shows you an overview of the backlinks directing to a deeplink? Like MajestickSEO. I'm trying to get the most extensive overview possible.
Thanks in advance.
-
Hi Anubis,
I'd first compare the two URLs, and question why search engines are favouring the second URL over the first. Is it because the page has more text, better optimised titles, more links, better internal linking? Is it because the page is more user friendly and what search engines are looking to provide as the answer to the visitor's question? I'd aim to get the most relevant result to the user ranking well, regardless of what's ranking well now, because ultimately that's what search engines are trying to do.
Is it a very competitive niche? I'd also check your on-page optimisation, and the user experience of the page, and ensure there's enough text for search engines to understand the content of the page, and enough information for users.
I'll let someone else come back on the tools, as I always use Open Site Explorer.
Hope this helps!
Zoe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who's going to Pubcon Las Vegas in October 2015? I'm looking to connect with programmers, seo and link building providers.
Hi Moz Members, We are heading to PubCon next month. We are a marketing agency looking to connect with providers that can help us service our clients with website development and seo. Please drop me a line at cwjteng@hotmail.com with your contact information and blurb about your company/services. Thanks! K
Link Building | | kjseo0 -
Submit new list of links to be disavowed
I had a question and I am hoping that some one on this community will be able to help clarify. We went through a link removal and disavow process last year. If we see more unnatural links showing up in our link profile and we want to disavow those links, what should be included in the new list of links that need to be disavowed: Only new links or domains Old list that was disavowed + new list that needs to be disavowed Thank you in advance for your help.
Link Building | | revenuexl0 -
Starting a new site's link campaign... how to approach it?
Over the last few years I have been building content in my niche that I believe rivals some of the best content out there and deserves some attention. Although I have a plan to produce alot more content which I believe will take the quality and quantity of my content into a position among the top 5 or top 10 sites in my niche in the next 1-2 years, I decided that making that massive investment in content production irrespective of a consistent marketing plan is a recipe for failure because I need the positive feedback loop from site visitors to begin now, not in 2 years. Right now I'm in a position where I'm producing content that I think is better than alot of what's out there, and it's just not ranking the way I believe it should. I think I need to do a legitimate link building campaign to establish the website a little more firmly and put it on more level ground with some of its competitors. In Majestic SEO's "fresh index", most of my site's immediate competition have no more than 500 new domains in their links, though the biggest one has some 2,000. How can any link building effort I might take on possibly compare to links of this scale? Is there some "rule of thumb" for how many quality links I should aim for to get on square ground with some of the competitors on the lowest rungs? And if I try to build that many links at once, do I risk sending signals of untrustworthiness? (Assume I'm not going to be looking for any shoddy links, and in general will aim to follow Google guidelines.)
Link Building | | guitarsites0 -
Feeling "vision limited" in the linkbuilding process
Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process. Does anyone share my statament? Any advice? Thanks in advance
Link Building | | juanmiguelcr0 -
Subdomain, Subdirectory or New Site?
Hi, we are currently exploring a new business sideline to our normal business (we are an emergency property & auto locksmith service). Our site has been established since 2005 (ish) - lockcity.co.uk The new sideline will also be another roadside emergency service but has nothing to do with keys/locks. In our marketing, we will be explaining that our new service is a trademark of Lock City, which will help customers understand why a Lock City van will be arriving. It doesn't make sense for us to have another page on the lock city web site to advertise this service, so wondered if you can recommend if I make a sub domain or create a new site? I understand that I am starting again with a new site, so the subdomain seems more favourable at the moment - but will this leak link juice from our existing business? Looking forward to some expert advice! Many thanks Regards, Abi
Link Building | | LockCity0 -
Why aren't my links being indexed
I am building backlinks from similar sources to 2 different domains. Domain A seems to get its linked indexed within a day or 2, while Domain B has virtually identical links that haven't indexed for over a month. Domain A is older and has more authority, and Domain B is hosted on a different server. Any insight into why this is happening? It's very frustrating.
Link Building | | insitegoogle0 -
What's the real deal with nofollow
I had a few questions regarding nofollow links. It seems like more and more sites, forums, etc. nofollow their links. Is it still worth trying to get a link from? I've heard only Google takes nofollows into consideration. Do other search engines (Bing specifically) "listen" to nofollows? Finally, when checking for nofollow, does it need to be right by the link(s) or can it be anywhere in the source? Thanks in advance!
Link Building | | DevonIntl0 -
Index.php OR .php - Which is better for urls
I was wondering. When I build links should I build them using "index.php" OR ".php" at the end? Does one have any more value than the other from an SEO standpoint Example: www.mywebsite.com\hotdogs\index.php or www.mywebsite.com\hotdogs.php
Link Building | | openspan0