Page grader says we are keyword stuffing but we arn't. Page source shows different story.

[TrueluxGroup]

Hi community!

We have just run a page grader for the keyword 'LED Bulbs' on whichledlight.com and it comes up that we are keyword stuffing!

However, a brief look at the source for the homepage and there's only 6 times that LED Bulbs pops up.

We do have the non plural version of the word 'LED Bulb' on the page 27 times.. do we think that would contribute to the keyword stuffing?

Thanks!!

[ChiarynMiranda]

There are already a lot of good answers here, so I just wanted to jump in and clarify a few points about our software specifically.

• We don't use a cached version of your site from Google, we crawl the pages directly each week with our own crawler to get the data for your updates. If you make changes between the updates, you should see these reflected in the data the next week.
• In the campaigns, we do count both the plural and singular versions of the keyword because the major search engines see these as the same, as well. If you do a search for LED Bulbs in Google, it pulls up results for both the singular and plural version of that term, so we want to reflect that in our reports. (Please note that the current version of the stand-alone research tool does not count plural and singular as the same term.)
• The on-page reports are just a suggestion based on our experience and best practices. Even though you may have 27 instances of a keyword in your code, that doesn't mean you won't rank well. You would need to look at all of the factors of the report and how you are rankin and then make a decision that best fits your specific SEO and marketing strategy. I do think Zoe Rigley's advice here is really great in regard to on-page strategy.

I hope this is helpful! Please let me know if I can help you with anything else.

[ZoeRigley]

Hi,

It's also my understanding that Moz checks its own version, so wait for the re-crawl report email for that project and you should be able to see your changes! You can also use the on-demand report.

Zoe

[MattAntonino]

Try this to understand what Moz is seeing.

Go to Google and search site:whichledlight.com

Push the dropdown arrow next to your listing and press "Cached."

On this page, press "view source."

Search (Ctrl+F) for:

• bulb
• light
• LED

See the issue?

[CleverPhD]

It is my understanding it checks its own version and it does this weekly (Moz staff please chime in to correct and/or clarify further).  You can run a page report "on the fly" using Moz as well.  Update your page then run the grader to see the changes.

[TrueluxGroup]

what about MOZ. Does it crawl/look at the google cached site or will it check its own version...
it's just we updated the site not long ago and I don't know wether MOZ has picked up the changes yet

[ZoeRigley]

Hi,

I'd say yes- even 6 times might be too much if your page text isn't that long. I'd reduce the amount of times you say that keyword, ensure you have synonyms, and above all, make the text user-friendly and readable. Make sure that the page answers the user's questions as quickly as possible, you use header tags and paragraphs, and break it up with some images/other useful information.

Remember that the quantity of keywords and keyword density are less and less important, as long as you have the keyword in the title, H1 and 2-3 times throughout the body content (a few more as relevant if the text is quite long). The Moz beginner guide to SEO discusses common myths, and one of them is keyword density- it's very insightful, I'd recommend reading it!

Hope this helps, 
Zoe