Implemented schema.org on our website and it's showing up as being correct but I've been told its wrong- can someone please have a quick look ?
-
Dear Mozzers,
We have implemented schema.org on our website and it's showing up as being correct.
However, I've been told by a SEO company that what we have done is incorrect and is therefore giving out wrong signals to google and that it needs fixing but they haven't told me whats wrong with it.
Would someone please be able to have to have a quick scan and highlight anything that is not correct. I have enclosed 4 urls belows of the different sections of my website.
My website homepage - is -- http://goo.gl/2F80w2
We have a number of branches- An example branch url is - http://goo.gl/8FpcaS
example category url - http://goo.gl/gbAaD2
example product url - http://goo.gl/EXI1Sr
Any assistance would be greatly appreciated
Many thanks
Peter -
Hi Peter, I am very glad I could be of help. Please let me know if there's anything else I can do for you sincerely, Thomas
-
Hi Tom,
Many thanks , Very helpful links here. I will take a look
thanks
Peter
-
Hi Peter
Can only agree with Dirk on this, I have only ever seen the markup in one area when it has been implemented using JSON-LD, we did recently do some markup for a client using Magento which uses a third party search system.
We implemented the code in the normal manner which shows up in the html blocks as Dirk mentioned this was rewritten by the 3rd party search system to use JSON-LD and the code was then all in a nice neat block. But I have never heard of this being a requirement.
Andrew
-
Some outstanding examples can be found here
https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
Then test your own site and other sites that you know will have proper implementation using
https://www.deepcrawl.com/knowledge/best-practice/schema-101-the-tags-that-search-engines-support/
THE REGEXES:
Use the pre-written regex below to extract your site’s schema tags.
MICRODATA ONLY:
microdata:(itemtype=["']http\:\/\/schema.org) microdata-itemtype:{0..9}itemtype\s?=['"\s]?http\:\/\/schema.org\/([^\"\s\']*)
RDFA ONLY:
rdfa:(vocab=['"]http:\/\/schema.org\/['"]) rdfa-typeof:{0..9}typeof=['"]([^"']*)"
JSON ONLY:
json-ld:(
-
If the markup passes the test it's valid markup & meets Google's guidelines. It would seem a bit ridiculous for Google to develop a test if the results of the test were not valid.
Never heard that markup needs to be put in one place. Most of the time the markup is inserted within your HTML so you will have several blocks of markup (unless you use the JSON-LD markup).
Dirk
-
Many thanks Both,
The SEO company got back to me and implied that as my webpages contain contains several blocks of markup , the first issue is that they need to be condensed into one set of markup for each page.
The also said, it was to basic and not extensive enough and even though Google's testing tool does not indicate any errors does not necessarily mean that the markup is correct or that it meets Google's guidelines.
Do you know if they have a point about the single markup as opposed to several blocks of markup per page as I have never heard that point mentioned before?
thanks
Peter
-
I have checked all of the urls that you have added in your question above and I can confirm that they are all clean and green according to the Structured Data Testing Tool as highlighted by Dirk above https://developers.google.com/structured-data/testing-tool/ so not sure what the SEO Company is looking at.
-
Hi
You can check the implementation in Webmastertools https://developers.google.com/structured-data/testing-tool/ - or in a tool like https://webmaster.yandex.com/microtest.xml
I checked a branch page - for Yandex some of the fields are not correct (url / local address / local phone missing) - but most of it seems ok. For Google everything was ok.
You could check the other pages as well using these tools.
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations
I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/ What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned? Thanks!
Local SEO | | Unbranded_Lee1 -
Should you set an hreflang if the website is only in one language
We have a website, which is written in British English. There are no other versions of the site in different languages and the website only serves a UK audience. We have not set an hreflang tag up. Is this something we would still need to do and what would the benefits (if any) be?
Local SEO | | HubMDP0 -
If I kill off the franchisee websites and create a corp SEO monster...will my Company's SEO suffer? Pros and Cons?
Our 25 franchisees sell one product of our 7 within the Corporate porfolio. We getting ready to release a brand new corp website employing all the best possible SEO practices. Since the franchisee's barely maintain their 3-page website...we are thinking of killing them off. We will create some market pages on the Corp side and continue to use HubSpot to pass along leads to the individual franchisees. Corporate has robust Content Marketing strategy in place. Any suggestions? Cases studies?
Local SEO | | Joseph.Lusso0 -
Quick Question Seeking Quick Answer
Hi Mozzers,
Local SEO | | WhiteboardCreations
I have a new client who bought a dental practice from another dentist. The old dentist has a website www.olddentistsite.com (not a real domain, just an example) and the new dentist wants there to be a message on the old dentists website Home page stating how the practice was bought. My idea just came up... most would do a message on that domain. However, would you recommend I actually create a new page in the new dentists website which the old website domain redirects to ie: www.olddentistsite.com [redirects to >] www.newdentistsite.com/olddentistsite/ and then on this page we display a nice message about the acquisition, scheduling new patients, new logo, meet the new Dr, a video, better office hours, etc... Is this something the visitors will enjoy or get a good feeling from? Let me know your thoughts on which option is best to implement. Looking for a few quick replies!! Thanks in advance everyone! - Patrick0 -
Community Discussion: When The 'Coupon Drawer' Is More Influential Than Your Best Friend ...
Howdy To Our Super Community! When I was a kid, I was always fascinated by ladies who spent hours combing through newspapers and mailers, clipping coupons to put in a coupon drawer for future shopping excursions. It seemed like a lot of trouble to go to in order to save a a few bucks, especially given that I grew up in an era that still boasted a pretty stable middle class, but, it turns out, those ladies of yore were really onto something. A recent survey by Bazaarvoice and CMO Council found that coupons and discounts drive way more return/loyalty business amongst modern shoppers than any other factor, including recommendations from family and friends and paid advertising. Another survey by ROTH and Research Now discovered that 70% of millennial moms sought and downloaded mobile coupons while doing their shopping chores. There are a couple of facets of these findings that should interest any e-commerce business or local retailer. We've learned from a variety of studies that it can cost up to 7x more to earn a new customer than to retain an existing one, making loyalty programs smart business. Meanwhile, publications like the Wall Street Journal have made it clear that, in the U.S., the middle class is no longer the majority. These two factors seem to lend themselves to an important discussion for our community here at Moz, and in the marketing world at large. What is driving 70% of young mothers to use mobile coupons, as per the above study? Is it tight budgets, the love of a deal, pride in outsmarting 'the system' with a little extra effort? Is your company using coupons? Which ones have you seen convert most highly? Is there some element to them you've discovered to be a real winner? Interestingly, price is repeatedly cited as a minor factor in customer complaints, and yet, I've personally seen discounts/sales drive business like mad in both e-commerce and retail settings. Just how powerful is the love a deal? I would love it if you'd contribute your coupon/discount savvy to a discussion here, to help our community better latch onto this massively powerful influence. What are your thoughts and first-hand experiences?
Local SEO | | MiriamEllis2 -
When you think you know Google, but realise you don't
I've just typed "Private Investigator" into Google, location set to "Coleshill" (it's near Birmingham!)
Local SEO | | Solid_Web
The search results were surprising:
Position 6: <cite class="_Rm">birmingham-privateinvestigators.co.uk</cite>
Position 8: <cite class="_Rm">privateinvestigator-coventry.co.uk</cite> Both sites are the same source of information altered to suit the city - INCREDIBLY SPAMMY. They are just full of SEO text stuffing. No doubt any city you enter they will appear with [city]-privateinvestigators.co.uk..
How are they ranking with such old-skool dirty SEO tactics? You can't say they will be found eventually, because Google has released algorithm after algorithm updates to penalise sites like this. Could it be the importance of having a local phone number and (supposedly) physical address?0 -
Showing a preferred Google location in branded search for a multi-location business?
Background: A business has 5 brick and mortar locations, in 5 different states, with 5 separate Google+ profiles. The corporate headquarters are in Michigan. The Michigan Google+ Local profile is the one that should be most closely associated with the brand. Problem: We want the Michigan Google + Local page to show up for branded searches nationwide: right now, it only shows up on geolocated searches in Michigan. Of course, it totally makes sense that the other 4 Google+ local pages will appear for users searching with IP locations (or logged in locations) near those states. But for other states - is there a way to help Google understand or give preference to the main corporate location? What we're trying to prevent is someone in New York City searching for "company name", and then seeing a lesser location appear in SERPs associated with the brand, instead of our favored Michican location. Ideas so far: Continue to enhance out the Michigan location's Google+ page (check categories, photos, description, share content frequently, expand circles, get reviews, yada yada yada - we've already done much of this). _Maybe give this page more attention and content than other locations if we have to? _ Build links into Michigan Google+ page? Ensure general citations are up to date - use localeze/moz local etc. Website - We have a page for each location. While Michigan is featured, we also do promote our other offices as well - all kinda promoted equally on site in terms of metadata, content, etc. Any other brainstorming advice or out-of-the-box (oh no, did I just say "out-of-the-box"?) ideas to help Google associate the Michigan location as our "primary" one we want shown on more generic branded searches, even though of course the other 4 are impt too? Tricky...
Local SEO | | mirabile0