Website not moving?
-
We run a printing website www.fastprint.co.uk and have built a few decent tools such as
http://www.fastprint.co.uk/adobe-shortcut-mapper/
and decent infographics such as
http://www.fastprint.co.uk/blog/the-art-of-mixing-typefaces.html
and had a fair few decent links from website over the course of the last 1 1/2 but we do not seem to be moving very far?
If you take our site on sem rush (a decent percentage of our site traffic is through the above tools or decent blog posts so the number would be lower for E-commerce)
http://www.semrush.com/uk/info/fastprint.co.uk+(by+organic)?sort=volume_desc
in comparison to a few others
http://www.semrush.com/uk/info/banana-print.co.uk+(by+organic)]
http://www.semrush.com/uk/info/brunelone.com+(by+organic)
Especially this site
http://www.semrush.com/uk/info/instantprint.co.uk+(by+organic)
I just don't get what we are doing wrong?
-
How long has the site been up? What about IP?
Good content and links are how you build a good strong site, but there are many other factors at play here. It seems from SEM Rush that IP has been around a bit longer and might be ahead of you in terms of business development on the web (marketing, link building, outreach, etc.).
Are you focusing on one area of printing in particular? What do your goals look like?
-
Hi Bob,
I ran through quickly the site you're trying to rank, as well as the others, in particular InstantPrint.co.uk
The very first thing that stood out to me is the massive amount of links that InstantPrint.co.uk has versus your site FastPrint.co.uk. IP (InstantPrint.co.uk) has (according to the MozBar), 10,908 links from 83 domains, versus your site's 758 links from 115 domains.
Couple of things I can suggest right off the bat here:
-
Keywords ranked on: You've done a great job of pulling out the raw data from SEMRush for the keywords via which the traffic is coming in for. I noticed that according to the data from SEMRush, IP is getting a very large amount of traffic from the keyword 'business cards' ranking 3rd, versus FastPrint which doesn't seem to be ranked on that keyword. Have you pulled the entire list of keywords from SEMRush's crawl of IP and tracking them via Moz? That will be my first step here. To see which keywords IP is ranking above you on. Once you've tracked that for a couple of week and know where you stand, then the next step will come in. The first step I'd take is to identify what are the keywords most relevant to the business. Once I've done that, I've established the main baseline to measure the optimization work to be carried out.
-
Content creation: You've created some lovely tools and infographics, but a side-by-side comparison of the the two landing pages targeted at the keyword 'business cards': http://www.fastprint.co.uk/business-cards/ versus https://www.instantprint.co.uk/businesscards show that IP's landing page for 'business cards' has a Page Authority of 34 versus FastPrint's Page Authority of 24.
One particular item I noted was that IP has placed their key landing pages for keywords like 'business cards', flyers & leaflets', 'banners & POS' etc on their footer, meaning that throughout the entire site, the internal links are continually pointing back to the key landing pages, while FastPrint doesn't. I'd strongly suggest further optimizing the internal linkages pointing to the FastPrint key landing pages.
- Amount of Links: While it looks like IP has FastPrint beat in terms of the overall amount of links, I realized that the FastPrint site actually has more overall domains linking in to the site. I took a look at the backlinks pointing to IP and FP, and I think there's a lot to be learned here. If you take a in-depth look at the backlink report for IP, I think you'd find a massive amount of links that can also be pointing to FastPrint. Both businesses are in the same field, so I'd strongly suggest you take reference from the sites you've identified and figure out how they earned the backlinks they did, and apply the same to FastPrint.
Hope that helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help finding website content scraping
Hi, I need a tool to help me review sites that are plagiarising / directly copying content from my site. But tools that I'm aware, such as Copyscape, appear to work with individual URLs and not a root domain. That's great if you have a particular post or page you want to check. But in this case, some sites are scraping 1000s of product pages. So I need to submit the root domain rather than an individual URL. In some cases, other sites are being listed in SERPs above or even instead of our site for product search terms. But so far I have stumbled across this, rather than proactively researched offending sites. So I want to insert my root domain & then for the tool to review all my internal site pages before providing information on other domains where an individual page has a certain amount of duplicated copy. Working in the same way as Moz crawls the site for internal duplicate pages - I need a list of duplicate content by domain & URL, externally that I can then contact the offending sites to request they remove the content and send to Google as evidence, if they don't. Any help would be gratefully appreciated. Terry
White Hat / Black Hat SEO | | MFCommunications0 -
Moving content form Non-performing site to performing site - wihtout 301 Redirection
I have 2 different websites: one have good amount of traffic and another have No Traffic at all. I have a website that has lots of valuable content But no traffic. And I want to move the content of non-performing site to performing site. (Don't want to redirect) My only concern is duplicate content. I was thinking of setting the pages to "noindex" on the original website and wait until they don't appear in Google's index. Then I'd move them over to the performing domain to be indexed again. So, I was wondering If it will create any copied content issue or not? What should i have to take care of when I am going to move content from one site to another?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Penalty because of logo banner in sidebar of external website?
Dear mozzers, One of our pages is not ranking (well). I wrote another question about this here on Moz. I just discovered that there is an external website that has a banner to our page in the sidebar. The banner is on every 134+ pages of that site. It is in a banner slider and only show for a few seconds every now and then. The link is not "nofollow". It seems that our page dropped from Google slightly after this banner was added. However I am completely sure about this. The link is over here in the banner carousel/slider in the sidebar: http://www.wierszowisko.com/ My questions are: Could this banner log cause a penalty for our page? If so what can we do to undo this? Ask the webmaster to remove the link? Disavow on Google? How does this exactly work?
White Hat / Black Hat SEO | | rdudkiewicz1 -
Duplicate product content - from a manufacturer website, to retailers
Hi Mozzers, We're working on a website for a manufacturer who allows retailers to reuse their product information. Now, this of course raises the issue of duplicate content. The manufacturer is the content owner and originator, but retailers will copy the information for their own site and not link back (permitted by the manufacturer) - the only reference to the manufacturer will be the brand name citation on the retailer website. How would you deal with the duplicate content issues that this may cause. Especially considering the domain authority for a lot of the retailer websites is better than the manufacturer site? Thanks!!
White Hat / Black Hat SEO | | A_Q0 -
Removing duplicated content using only the NOINDEX in large scale (80% of the website).
Hi everyone, I am taking care of the large "news" website (500k pages), which got massive hit from Panda because of the duplicated content (70% was syndicated content). I recommended that all syndicated content should be removed and the website should focus on original, high quallity content. However, this was implemented only partially. All syndicated content is set to NOINDEX (they thing that it is good for user to see standard news + original HQ content). Of course it didn't help at all. No change after months. If I would be Google, I would definitely penalize website that has 80% of the content set to NOINDEX a it is duplicated. I would consider this site "cheating" and not worthy for the user. What do you think about this "theory"? What would you do? Thank you for your help!
White Hat / Black Hat SEO | | Lukas_TheCurious0 -
Website starts ranking on Google then always drops - Targeted for Australia but most traffic from U.S - Bounce Rate at 94.49% - HELP!
Hi everyone, Thank you for your time. During the past 8 months I have been working on this website which is a .com.au . I have fully optimised the website which is targeting Brisbane in Australia and I have setup everything (Sitemaps, Geo location on WMT, Fetched as Google etc..) However the website just does not want to rank at all. I know that the previous SEO company were not too good but since then I have disavowed all unnatural links, we have moved the hosting to a new company and the website content has been updated. Only recently the Website has started ranking for it's brand name (not even in top of Google) and whenever a keyword starts ranking above the Top 50 of Google it suddenly drops again. The other issues is that even if I have setup the website to target Australia the majority of traffic comes from the U.S. Last month out of the 127 Session - 85 from United States - 29 from Australia - 3 Brazil - 2 India - 2 Italy - 1 Canada etc... Because of this the website has a Bounce rate of 95%. If you would have any advice, tips or recommendations that I could do to try and fix this it would be much appreciated. I suppose we can consider this as some kind of penalisation - potentially due to the past work and issues that occurred before the business became our client but I am not sure what more I can do to stop the wrong traffic and improve the rankings. Thanks for your help. Lyam
White Hat / Black Hat SEO | | AlphaDigital20 -
Website slipped for particular keyword this year
www.schupepetents.co.nz I am webmaster for this site which slipped in rankings around 18/1/13. It was doing really well for keyword "marquee hire" ranking 6-8 for google.co.nz. It is now ranked about 30. Background. It has been ranked well for keyword for about 3 years. From what I can see there was a few websites that tumbled around this time. The website has been completely redone to a wordpress site this was in December last year. The switch was done before putting in 301 re directs to preserve internal page rank. As a result the internal page rank of pages has had to start again! Three things from online research into what has potentially affected this:
White Hat / Black Hat SEO | | chopchop
1. Lack of website substance. As website has been redone it has lost Google "esteem" (lack of internal pages PR). But the time that it dropped was a long time after the site redesign.
2. Possible penalty for too high proportion of links from directory websites. Heard some whispers from forums that this had happened. But links are not just from directories.
3. Too many links with specific keyword (marquee hire) for junk sites. This is possibly true but why the drop at that time when no one else experienced this. Also we hired a company mid last year who link bombed using "marquee hire" and a couple other keywords. Moz seems to be very happy with the website!! Good link scores and on-page optimisation is great. Wondering what has happened?!0 -
Is this website being punished by Google?
Hi, I just took over the SEO for a friend of mine's website. Is this website being punished by Google? It has a strong link score, the homepage needs work as far as Key wording goes but it does not appear in Google's top 100 for any keyword. I am not sure that the last SEO company did some harm. Can anyone give me some tips on getting my friend back into the mix? www.wallybuysell.com
White Hat / Black Hat SEO | | CKerr0