Compute PageRank yourself - Which OSE metrics as input
-
Hi,
we're running a project here where we try to optimize our internal link structure by computing the PageRank ourselves given your existing link graph. Right now we weight all pages the same, which is kind of incorrect given that quite a number of our pages have external links, hence have more LinkJuice.
We'd now like to include a weight that respects the external link power to a page. Anyone got suggestions OSE metric would be good? I was thinking of Page Authority, but I assume this is computed by taking both external and internal links into consideration.
Alternatively I could use sum all PageAuthority values of inlinks to a certain page, but as Page Authority seems exponential, this seems to be the wrong thing.
Anyone out there you who tried the same before?
Cheers,
schuon -
So you'd say the best approximation of a page's link power is page authority?
I would say Page Authority is a more meaningful metric and it is readily available for you. PA is extremely useful for competitive analysis when you are comparing your client's web pages with other ranking pages.
A discussion I would recommend reading: http://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galore
-
Hi Ryan,
thanks for your reply! First off, I am aware I won't be able to compute the PageRank, rather my little own approximation of it. Basically OSE does the same (I guess they also tweaked the algorithm quite heavily).
Purpose being to optimize internal linking / link juice distribution. With Page Authority I can't preview the effects of changing internal links.
So you'd say the best approximation of a page's link power is page authority?
-
May I ask why would you go to such incredible effort?
You can use Page Authority along with other metrics which are computed for you.
Even if you perfectly computer PR for your page, it is a meaningless number. The PR you compute for a page will not match the PR Google computes for the same page. Google makes determinations as to whether a link should be considered, discounted entirely (such as link farms), or partially weighted based on their internal guidelines. Google also sees many links that OSE does not, so you would need to use Google's data for the page, preferably from WMT.
The PR formula is copyrighted by Stanford, licensed by Google and then tweaked. There are competing theories on numerous aspects of how PR is actually computed. Does PR drain for each sub-folder encountered and if so by how much? Do sites in Dmoz get a PR boost? Do brands get a boost? etc.
If you compute PR for a page, you can call is "Schuon's PR". It will be a number that will exist for you and you alone based on which links you used, how you counted those links, and how you adjusted for other factors.
There are numerous pages discussing the topic but here is one: http://michaelnielsen.org/blog/lectures-on-the-google-technology-stack-1-introduction-to-pagerank/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Page Metrics and Redirects
Hi All- Context: A site has been redesigned. Pages were renamed in the process. Problem: It's very hard to compare before and after metrics because the page URLs are not the same. Question: Anyone know how to do this in Google Analytics? I'm hoping there's some simple trick I just don't know about. D
Reporting & Analytics | | DonnaDuncan0 -
No PageRank Update...Why So Slow?
I've got 100s of new pages over a year old, all with quality content, yet they're all still at PR0. The main index page has a PR score of 4, yet all the other pages of the site are still at 0. They're are all unique and highly relevant pages. Anybody else notice Google's taking longer to rank pages? Why is Google taking so long to update PageRank?
Reporting & Analytics | | alrockn1 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Are Click-Through rates & Bounce Rates as Ranking Metrics ?
There are lots of articles around but I would prefer to see what everyone here has to say about it. Are they ranking metrics ( directly or In-directly )? If they are then how to get it right? Can i depend on Google In-page analytic? What is an acceptable Bounce rate for a home page ? What is an average click through rate for your landing page ? thanks
Reporting & Analytics | | conversiontactics0 -
Large recent drop in "Domain Authority" and backlinks through OSE
Hello, I've noticed that our sites domain authority has dropped enormously this past week according to Open Site Explorer. It also shows us as having lost about half of our backlinks. Google webmaster tools doesn't show a corresponding drop in links and we haven't done anything to our domain recently. Anyone have any ideas what might have happened? Our site is at: http://www.GoldMaxUSA.com Thanks!
Reporting & Analytics | | JFritton0 -
How effective is OSE in crawling press release links?
How effective is OSE in crawling press release links? We have released a few press releases recently (over the last couple of months) and OSE doesn't seem to have found them.
Reporting & Analytics | | deuce1s1 -
Do links with tracking codes pass PageRank?
I have a client that has acquired a link from an influential partner but the partner has set the link up to have clicks tracked within their analytics. Do links like this pass PageRank: Anchor Text
Reporting & Analytics | | SearchEngineRescue0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0