How can i get a higher ranking
-
Hey All,
As a rookie on SEO, I optimised this page http://www.nhad.de/fernstudium/sprachkurse/arabisch/sprachkurse-arabisch/arabisch.aspx for the keywords Arabisch lernen. I saw a huge improvement from position 100+ to position 45. but now it's stuck around this position. Are there any things I missed on this page? Are there still things to increase the ranking? I hope to learn from you. thanks in advance!
-
I truly believe that the user is one of the most underrated signals.
I wrote that, but I thought: "maybe it is more a reason than we think..." -
Thats not the reason why you are not ranking well, just bad for readers.
It might be the reason, if readers arrive on the page and bounce. I think that you make a good point.
-
I've not that much time today, but: **EGOL **has some perfect examples like "hundsmiserabel" (wich is not really used anymore). The language changes, the words get shorter. But thats not the problem here. Just 2 things:
[...] für Kursteilnehmer,dass sie Arabisch lernen möchten. Thats not german, that's anything different... _für Kursteilnehmer,arabisch zu lernen. _Thats a lot better. We allready had that: Bedarf an Menschen, die Arabisch lernen wich is simply not the greatest german ever: Bedarf an Menschen, die Arabisch sprechen. The rest is correct. But... to hard to read:
Algerien, Bahrain, Ägypten, Irak, Jemen, Jordanien, Kuwait, Libanon, Libyen, Marokko, Mauretanien, Oman, Palästina, Katar, Saudi-Arabien, Sudan, Syrien, Tunesien und den Vereinigten Arabischen Emiraten ^^ in the middle of that phrase I was like, ok letz go back and search another page.
I usually don't count Keywords, but for "arabisch lernen" the my result #1 used that phrase exactly one time! It's really hard to read your stuff to the end. That's - for a language school - not really acceptable. You should make me want to read it.
Thats not the reason why you are not ranking well, just bad for readers.
-
Hello EGOL,
thanks for your reply and some interesting ideas. I'll take it into consideration!
-
Hallo Andreas,
Let's keep it in Englisch on Moz ;). Thanks for your comprehensive answer. I started optimising this page about 1,5 month back. Arabisch Lernen does have a lot,lot,lot more search volume. Way more then other relevant keywords like arabisch kurse, fernkurs arabisch or fernstudium arabisch.
Wenn I checked the page with the on page grader from MOZ it didn't say that the content was stuffed with the keywords Arabisch lernen. it's under the 15 times. With externel linking the page passes link juice to the other page, how thus this help this page?
-
There are many fun things that can be done with free language lessons.
As an example, German has verbs for people and verbs for animals, example... trinken / saufen, essen / fressen. Most students of German in the United States find these amusing and something that you must be careful with to avoid insults.
German also has many words that English speakers immediately understand or misinterpret. Examples: hundsmiserabel (English speakers see that as "sick as a dog" and interpret it properly)... but, krankenhaus (many English speakers would guess that to be "insane asylum" instead of "hospital")
Done well and better than my attempt above, short presentations on these would be fun information for visitors and hold them on the page.
These would be a lot of work to develop. Experience teaching German would be important so that a person would know which parts of teaching German to English speakers are fun, embarassing, confusing, interesting, for the learner. I think that they would help earn rankings by keeping people on the page and attracting attention to the website.
-
I used to read German a lot, but that was over 40 years ago. Today my reading ability is limited.
I believe that your page has a generous amount of content. I checked several snips of content for uniqueness by searching for them between quotes. It appears that your content is unique.
It appears that your main goal is to rank for "Arabisch lernen". You have that phrase is in your <title>and appears a few times in the text. However, I would include it in </span><h1> tags and in the breadcrumbs. </span></p> <p><span>Those are minor changes and will probably not move your rankings very much. What you need next is a strong website, title and descriptions that elicit clicks, and a page that holds visitors.</span></p> <p><span>If this was my site I would offer a couple short lessons for free. The purpose would be: A) offering free lessons in the title tag will elicit clicks.... B) free lessons will engage the visitor.... C) free lessons might earn some links, likes, tweets, bookmarks, etc. The free lessons would address title tags, visitor engagement and site strength.</span></p> <p> </p></title>
-
OK I hope we both speak the same language, but as long as we are on moz I do it in english Otherwise it would be hard for you to optimize that domain...
First, when did you start optimizing? Than, you used a lot of exact match phrases in the content, a bit to much for me when I highlight these words. I think you could link to some pages (like the wiki statistics u cite). You also don't link much intern. You can get a lot of positiv signals by linking intern whenever it fits. You don't have one backlink to that page (not Domain) and thats not normal
I hope you realized, that the page is perfect for "fernstudium arabisch" (I know taht a lot, lot, lot more people are searching for "larabisch lernen") - you got position one on that phrase. You may should search for some other keywords/querries - because arabisch lernen is possible in a lot of ways - apps, in school, books...
The Text isn't perfectly written, not a lot of synonyms/semantic - seems like you tried to build senteces with the exact phrase "arabisch lernen" - Here is what I mean: "steigenden Bedarf an Menschen, die Arabisch lernen" you know thats not correct - what you mean is "steigenden Bedarf an Menschen, die Arabisch sprechen". You put that phrase in a lot of senteces but excluded the h1 and url. Hmmm..
A lot more things are possible
Have you looked to the first 10 Results? Some Domains seem to have a linkprofile wich is really killing. Great Designs a lot benefits. What could you do better?
You may get a lot of visits via socials - actually should be somehting possible with that hashtag: #refugees - I don't know how to build a bridge to learn - but google made it with the G-translator - maybe you could brainstorm.
If you like german answers ^^ gplus in my profile + a lot onpage tipps in german on intenseo-blog, but one thing - you chose a pretty hard topic for a SEO Rookie - really. I think you end up pretty sad - you are challenging spiegel-online and a lot of universitys, i-Tunes and playstore. A well known language school just on position 10... Guess they got a lot more budget than you have - just because I saw there TV Ads... really hard topic, tuff competitors - best luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong pages ranking for specific keywords
Hi moz community We're currently experiencing a lot of our pages ranking for the wrong keyword in the SERPS. Take "womens ski wear" for example, the page rainking via Google links to https://www.dare2b.com/womens/jackets-coats/ When we have an optimized page here https://www.dare2b.com/womens/shop-by/activity/ski/ that imo is more suitable and has the correct H1, meta tile etc. So I'm at a loss to see why google see the jackets page more relevant? Any help on this much appreciated
On-Page Optimization | | KMCBRIDE0 -
New Page Not ranking?
One of this client's top keyword is "oak beams". They already rank well in the UK for other related terms like "reclaimed oak beams" at /reclaimed-oak-beams/ and "air dried oak beams" at /air-dried-oak-beams/ We have created a page at /oak-beams/ but this page ranks nowhere? Instead the reclaimed oak beams or air dried oak beams page ranks for the term "oak beams". Any ideas why Google is swapping between those pages and not choosing the /oak-beams/ page? A few notes are that the /oak-beams/ page is newest page on the site and yes I know there are no links pointing to it but there are no links pointing to the other pages either?
On-Page Optimization | | Marketing_Today0 -
Can't see the woods for the trees
Ok, I'm going be really cheeky here, so apologies in advance! We have this site www.simplychaise.co.uk and its not ranking anywhere in the top 50 for the term 'Chaise Longue' Moz has picked up a few issue with duplicate titles and a couple of 404's which I will fix shortly, It dosen't have any backlinks but I'm stumped as to why it isn't ranking higher than what it is, I'm not expecting 1st position but outside of the top 50 is something else. The site looks ok to me, but I think it might be a case of I've been looking at it so long that I can no longer see the wood for the trees. Could any kind hearted Mozer point me in the right direction here please, what am i missing? I'd greatly appreciate it, many thanks in advance for being so cheeky and well, useless! Jon
On-Page Optimization | | Jon-S0 -
Getting 404 Errors on Fonts After Website Redesign
Hi, I recently redesigned my website and I changed a few URLs so I have been keeping an eye on 404 errors and setting up redirects as needed. However, my 404 error log keeps getting filled font related URLs like this: <colgroup><col width="960"></colgroup>
On-Page Optimization | | DohenyDrones
| /fonts/AvenirLTStd-Heavy.otf), url(/fonts/AvenirLTStd-Heavy.woff), url(/fonts/AvenirLTStd-Heavy.eot), url(/fonts/AvenirLTStd-Heavy.eot? |
| /fonts/FrutigerLTStd-Black.otf), url(/fonts/FrutigerLTStd-Black.woff), url(/fonts/FrutigerLTStd-Black.eot), url(/fonts/FrutigerLTStd-Black.eot? |
| /fonts/AvenirLTStd-Heavy.otf), url(/fonts/AvenirLTStd-Heavy.woff), url(/fonts/AvenirLTStd-Heavy.eot), url(/fonts/AvenirLTStd-Heavy.eot? |
| /fonts/AvenirLTStd-Book.otf), url(/fonts/AvenirLTStd-Book.woff), url(/fonts/AvenirLTStd-Book.eot), url(/fonts/AvenirLTStd-Book.eot? |
| /fonts/FrutigerLTStd-Bold.otf), url(/fonts/FrutigerLTStd-Bold.woff), url(/fonts/FrutigerLTStd-Bold.eot), url(/fonts/FrutigerLTStd-Bold.eot? |
| /fonts/FrutigerLTStd-Bold.otf), url(/fonts/FrutigerLTStd-Bold.woff), url(/fonts/FrutigerLTStd-Bold.eot), url(/fonts/FrutigerLTStd-Bold.eot? |
| /fonts/FrutigerLTStd-Black.otf), url(/fonts/FrutigerLTStd-Black.woff), url(/fonts/FrutigerLTStd-Black.eot), url(/fonts/FrutigerLTStd-Black.eot? |
| /fonts/AvenirLTStd-Book.otf), url(/fonts/AvenirLTStd-Book.woff), url(/fonts/AvenirLTStd-Book.eot), url(/fonts/AvenirLTStd-Book.eot? |
| /fonts/AvenirLTStd-Heavy.otf), url(/fonts/AvenirLTStd-Heavy.woff), url(/fonts/AvenirLTStd-Heavy.eot), url(/fonts/AvenirLTStd-Heavy.eot? | Any idea what is causing these 404 errors? Is this something that might hurt my SERP?0 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Word count and ranking/traffic
Hello All, Recently, a client of ours enlisted another firm to redesign their website, www.thepodhotel.com. The new site went live on February 20th. Since that date, we have seen a 30% drop in Google Organic traffic, year-over-year. Even a cursory glance at the site will tell you that there was quite a bit left on the table, from an SEO point of view. However, my question pertains to word count. The word count on the new site is quite a bit lower than the old site. How much value do you feel this has on rankings? Do you feel that, among the many other items that need to be addressed, we should be focusing on creating more copy? I appreciate all of your input. Frank
On-Page Optimization | | FrankSweeney0 -
Getting Google to see major changes?
I am making some big changes to my site based on Moz's advice. How can I get google to see all of them? I submitted them to Google Webmasters. Is that the best thing to do? How long until Google updates all my pages?
On-Page Optimization | | dealblogger0 -
Is it difficult to rank for a keyword phrase with an H2 halfway down the page?
If your competitor has a page that is optimized for a keyword (title tag, URL, content) and you target the keyword halfway down a page with an H2 and a short paragraph about the keyword, are you at a strong disadvantage?
On-Page Optimization | | ProjectLabs0