Schema.org markup for breadcrumbs: does it finally work?
-
Hi,
TL;DR: Does https://schema.org/BreadcrumbList work?
It's been some time since I last implemented schema.org markup for breadcrumbs. Back then the situation was that google explicitly discouraged the use of the schema.org markup for breadcrumbs. In my experience it had been pretty hit or miss - sometimes it worked without issues; sometimes it did not work without obvious reason. Consequently, I ditched it for the data-vocabulary.org markup which did not give me any issues.
However, I prefer using schema.org and currently a new site is being designed for a client. Thus, I'd like to use schema.org markup for the breadcrumb - but of course only if it works now. Google has dropped the previous warning/discouragements and by now lists a schema.org code https://developers.google.com/structured-data/breadcrumbs based on the new-ish https://schema.org/BreadcrumbList.
Has anybody here used this markup on a site (preferably more than one) and can confirm whether or not it is reliably working and showing the breadcrumb trail / site hierarchy in the SERP?
Thanks for your answers!
Nico
-
Thanks for the input, Dmitrii and sorry for not replying sooner.
My experience is a bit different - maybe because it mainly stems from well-structured pages that was daily reindexed. Breadcrumbs generally showed up "almost instantly" (i.e. next index round) or "not at all". Same with some other cases of schema - even being deindexed and reindexed (be it after a silly mistake or the realisation that google for some unclear reason dislikes some markup within some others) within the same week has happened to me and is far from extraordinary.
My prior experience with (old) schema.org breadcrumb markup was frustrating to the point of avoiding it; but next time I shall give it a try again. Always better to not mix syntaxes.
-
Hello, my friend.
The thing with schema is that it takes long time (mostly) to be displayed in SERPs and snippets. You can find lots of threads on this forum about schema taking forever to affect snippets. It usually works in terms that if it's implemented correctly, it won't return any unexpected errors.
As for breadcrumbs - yes, they do work. I have implemented them somewhat recently to our website and it's showing in SERPs. Google "hyperlinks media case study" first three results. I actually was surprised that it took only a month or so to be displayed.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Several Items in the Organization schema structured file
Hi MOZ community! Could you please help me with the issue? I have implemented Organization Schema on the website. But according to the structure I can not markup data once. So now I have 2 Items for a Organization schema on a page. The questions are: 1. Does Google consider both of them? 2. Is that OK to have a few Items for one type of schema on the page? Thank you
Technical SEO | | juicefromtheraw10 -
Influencing Sitelinks - Achievable with Schema or Solely Automated by Google
I'm looking to influence the sitelinks that appear under my main website. I found a Google article here about how to mark up the sitelinks: https://developers.google.com/search/docs/data-types/sitelinks-searchbox. Then I found another Google article about how the sitelinks are automated: https://support.google.com/webmasters/answer/47334?hl=en. Which is it? Can I influence the sitelinks or not? And is there a maximum number? I can't find any up to date articles that are accurate, because most still reference the remove sitelinks tool in Google Search Console which is no longer available.
Technical SEO | | DigitalMarketingSEO0 -
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Our client's site was owned by former employee who took over the site. What should be done? Is there a way to preserve all the SEO work?
A client had a member of the team leave on bad terms. This wasn't something that was conveyed to us at all, but recently it came up when the distraught former employee took control of the domain and locked everyone out. At first, this was assumed to be a hack, but eventually it was revealed that one of the company starters who unhappily left the team owned the domain all along and is now holding it hostage. Here's the breakdown: -Every page aside from the homepage is now gone and serving a 404 response code -The site is out of our control -The former employee is asking for a $1 million ransom to sell the domain back -The homepage is a "countdown clock" that isn't actively counting down, but claims that something exciting is happening in 3 days and lists a contact email. The question is how we can save the client's traffic through all this turmoil. Whether buying a similar domain and starting from square one and hoping we can later redirect the old site's pages after getting it back. Or maybe we have a legal claim here that we do not see even though the individual is now the owner of the site. Perhaps there's a way to redirect the now defunct pages to a new site somehow? Any ideas are greatly appreciated.
Technical SEO | | FPD_NYC0 -
Are Review Dates Necessary in Schema markup for Ratings to Appear in SERPS?
Schema seems to be properly set up according to Google Webmaster Tools and the Structured Data Testing Tool... https://developers.google.com/structured-data/testing-tool/?url=http://www.myessentia.com/mattresses/classic-8 Are dates for reviews necessary to getting the star ratings to appear in the SERPS?
Technical SEO | | schmeetz0 -
Giving a final nudge to lead the serps
hi
Technical SEO | | ciznerguy
might be a weird one to ask. working on an ecommerce site, using all new inbound marketing best practices the site positioned on many keywords on the second page of results. the site started to generate income. Assuming budget is not an issue here, do you have any suggestions on how to give it the final push. any ideas will be considered.0 -
Author schema and Wordpress Author Page
Hi everyone, Has anyone tried using the author schema on their Wordpress author page or on their G+ profile or on their Moz profile? Would it be a good idea to always use it where you publish? I publish on several blogs Thanks Carla example: Use it here - http://www.posicionamientowebenbuscadores.com/blog/author/carla/ http://moz.com/community/users/392216 It seems like I would be over doing it.
Technical SEO | | Carla_Dawson0 -
Why isn't Google pushing my Schema data to the search results page
I believe we have it set up right. I'm noticing all my competitors schema data is showing up which is really giving them a leg up on us. We have a high ranking website so I'm just not sure why it's now showing up. Here is an example URL http://www.airgundepot.com/3576w.html I've used the Google webmaster tools tester and it all looks fine. Any ideas? Thanks in advance.
Technical SEO | | AirgunDepot0