How can a recruitment company get 'credit' from Google when syndicating job posts?
-
I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content?
The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it.
Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it.
A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon!
Any thoughts?
-
Hey Mark,
If it were me- I'd follow Dmitrii's suggestion and fetch as Google after you post it. So long as you aren't doing 500+ more of these a month, I don't see an issue with that. As far as backlinks go, there are some sites (like meetup.com) where you can sponsor posts to get backlinks. Not sure if that would help your case or not-- you could always have your agency host a networking event and start building authority that way.
That being said, what is the goal here? Backlinks or getting credit for the content? Because once you post it and index it's yours.
-
Hi there.
Well, I think you actually have two questions:
- How to make sure that Google understands that you're original author of job post;
- How to outrank large websites.
Well, as for q1 - the only way in your situation is to do "fetch as google" in GWT of your website's page when you just posted new job. Usually it takes just couple of minutes for Google to index it and include in SERPs. So, first make sure your website is indexed, only then start posting the same job on other job search websites.
As for q2 - that's completely different story. Even if Google understands that your website was original author, it doesn't mean whatsoever that your website is going to outrank large job websites. To make that happen, you have to try to get as many backlinks as possible to those job postings (maybe from other websites with "click for full job description"), and more backlinks to your domain in general.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a difference between 'Mø' and 'Mo'?
The brand name is Mø but users are searching online for Mo. Should I changed all instances of Mø to be Mo on my clients website?
Intermediate & Advanced SEO | | ben_mozbot010 -
Over 30,000 pages but only 100 get traffic... can I kill the others?
I have a website with over 30,000 pages. But only around 100 are getting traffic from Google/being used by the company. How safe is it for me to kill the other pages? Usually I'd do rel canonical or 301's to scrap as much link juice as I can from them, but at 30,000 we just don't have any place to 301 the pages that makes sense and rel canonical to irrelevant pages seems... wrong? So my hope was to just kill the pages, reuse their content when needed, but pretty much start fresh. Let me know your thoughts. Thanks,
Intermediate & Advanced SEO | | jacob.young.cricut0 -
Is there a downside of an image coming from the site's dotted quad and can it be seen as a duplicate?
Ok the question doesn't fully explain the issue. I just want some opinions on this. Here is the backstory. I have a client with a domain that has been around for a while and was doing well but with no backlinks. (Fairly low competition). For some reason they created mirrors of their site on different urls. Then their web designer built them a test site that was a copy of their site on the web designer's url and didn't bother to noindex it. Client's site dived, the web designer's site started ranking for their keywords. So we helped clean that up, and they hired a brand new web designer and redesigned the site. For some reason the dotted quad version of the site started showing up as a referer in GA. So one image on the site comes from that and not the site's url. So I ran a copyscape and site search and discovered the dotted quad version like 69.64.153.116 (not the actual address) was also being indexed by the search engine. To us this seems like a cut and dry duplicate content issue, but I'm having trouble finding much written on the subject. I raised the issue with the dev, and he reluctantly 301 the site to the official url. The second part of this is the web designer still has that one image on the site coming from the numerical version of the site and not the written url. Any thoughts if that has any negative SEO impact? My thought it isn't ideal, but it just looks like an external referral for pulling that one image. I'd love any thoughts or experience on a situation like this.
Intermediate & Advanced SEO | | BCutrer0 -
How to get google to categorize a website in search results?
Hello everyone and thanks in advance for your time. I have a good understanding about SEO, backlinks etc but nowhere near to professional! A good friend of mine has an online store made with opencart e commerce platform he would like to have have category view when his company name is searched on google. Does anyone has any idea how can this be achieved?
Intermediate & Advanced SEO | | superofelia0 -
How can I improve my rankings in Google with help of seomoz
Hey guys, I have joined seomoz today and set up campaigns for my sites. I got reports about keyword rankings, errors, notices etc. But I am still confused about how to use seomoz in order to improve my rankings. My point is does seomoz provides any services for improving position in google or simply seomoz provides only reporting? These reports are good but my ultimate goal to join seomoz is to improve my rankings for my each website and each post. Please help. BJ
Intermediate & Advanced SEO | | intmktcom0 -
SEO Tools You Can't Live Without?
Hi Guys, I'm currently in the middle of creating a comprehensive blog post covering SEO Tools that I wouldn't be able to work without. So far I've got the following down, as I use these on a day to day basis and they make my job infinitely easier. SEOMoz / OSE AHrefs BuzzStream Scrapebox Xenu / Screaming Frog Excel GWT / Analytics / Adwords Keyword Tool What tools or subscriptions do you use on a daily basis and couldn't be without?
Intermediate & Advanced SEO | | SebastianCowie2 -
Does 'jump to' navigation work with a hidden div?
Will jump to navigation work when using a hidden div? Basically, we use a navigation system such that when a user clicks on a title, it expands to show the rest of the article, each title has an anchor associated with it, but no where else on the page / site do we link to those anchors. In order to make jump to navigation work, we are considering adding a hidden div with links to the anchors. Does anyone have experience doing this? Did it work?
Intermediate & Advanced SEO | | nicole.healthline0 -
How to prevent 404's from a job board ?
I have a new client with a job listing board on their site. I am getting a bunch of 404 errors as they delete the filled jobs. Question: Should we leave the the jobs pages up for extra content and entry points to the site and put a notice like this job has been filled, please search our other job listings ? Or should I no index - no follow these pages ? Or any other suggestions - it is an employment agency site. Overall what would be the best practice going forward - we are looking at probably 20 jobs / pages per month.
Intermediate & Advanced SEO | | jlane90