Linking to root domain or specific sub-site
-
Hello,
When optimizing for multiple keywords, should I try to get links back to the root domain of the company I work with, or would it be better to link back to sub-sites specific to the keyword I am optimizing for? Does 'getting the root up' help all keywords I work with?
Cheers,
Mike
-
read up on "keyword cannibalization" - it will give you a better view of how you can compete with yourself on keywords.
best of luck!
dan -
Total of 10-20. That includes the pre- and suffices. I am using only about 4 base keywords (very competitive though). Thanks for your advice, will target some sub-directories to get those up individually. The root is quite solid already, just was wondering if boosting it up even more would help all other keywords.
-
So you are optimizing 10-20 keywords each with those expansions? if the base keyword is the same you would probably want to minimize this and sectionalize where-ever you can.
ex:
grapes section
free grapes subsection
how to order grapes online subsectiona warning, if you're building sections on those expansions individually you are going to have a tough time building content and earning relevance as you are kind of competing with your own keywords, against SERPS that are targeted with relevant content.
you may be better off just targeting "free grapes" in 1 section with some keyword mix in the content and having 1 good relevant page instead of 10 low quality pages.
hope that helps.
dan
-
It is a few base keywords with expansions. Basically it is:
keyword
free keyword
keyword online
free keyword online
In this pattern. Overall I am currently going after maybe 10-20 keywords total. It isn't that all links will be going in to root.
And yes, I do mean sub directories. Sorry for using improper lingo.
-
Mike,
How many keywords are you optimizing for? If we're talking 100's/1000's, I would personally tend to lean towards pointing towards the most relevant content on your site. This will up "time on site" and lower "bounce rate" because the content the user just clicked the anchor text of will be more relevant than pushing them to your home page and having to search allover again. How many times have you clicked a random link only to be pushed to a home page and thought, "Well hell, I'm not going to bother!"
You should have a base set of "core" keywords you can target for your root domain.
Hope that helps,
dan
-
Hi Mike, when you say sub-sites I guess you mean sub directories or pages like: domain.com/some-page/, so when building links, yes the links to your home page will help the entire domain link metrics, but won't necessary make you rank for other keywords targeted in the sub-pages, besides a site with links coming in only to the home page does not look very natural, you might raise a flag there.
I would advice to build links to your home page and to other important pages of your website that target other keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimum level of link building per month for a new domain
looking to launch a new site, how mnay links can we affectively create per month? is 80 links per month ok?
Link Building | | Direct_Ram0 -
DA of External Link Sites
Curious as to how you separate a "good" link from a "bad" one. I go through Open Site Explorer and see a variety of sites linking to our page. Some have good Domain/Page Authority and others do not. When looking for links, where do you determine whether a link from a specific page will help/hurt you in terms of their DA/PA? Translated another way: How much DA/PA does a site/page need to have before you decide it will pass good link juice to yours via a link?
Link Building | | Greatmats0 -
Link from or 301 Domains?
I have 3 domains that are in the same niche as my main site and not connected in any way. Now my question is should I just link to my main site from each of them on a page that is relevant to my main Keywords or should I 301 them to the site? I am thinking that building a link to my main site would have more effect than 301's. Thanks in advance!
Link Building | | JerrodDavid0 -
1 Domain - 2 Links Pointing to 2 Different Pages
Hi Guys, I wonder if you can give me any pointers: We have an exact match domain name that is ranking #5 for our main keyword and is getting some good traffic through the site. We have just created a landing page for another keyword with fresh content that will be updated every week. The question is, I've been building links to my domain name and I'm just wondering if we built another link from 1 of the sites we already have a link on and point it to this new landing page would this help it rank better or not? Hope the above makes sense. Thanks, Scott
Link Building | | ScottBaxterWW0 -
Domain Authority and nofollow links?
Hello, I'm wondering, are 'nofollow' links from websites with high domain authority beneficial? Would they boost our own DA? In essence, I'm wondering if there is added value (other than visitors clicking the link) to being linked to by a 'nofollow' link. Thanks!
Link Building | | yacpro130 -
What is the best way to transfer a sites link juice.
We have been building a new website for one of our clients which he wants it to replace an existing website which will be taken down shortly. The existing site has a reasonable amount of inbound links and we would like to redirect that link juice to the new website, can anyone tell me what the best way to do this would be. Thanks Fraser
Link Building | | fraserhannah0 -
Link building tools/sites
I am looking for a way to share my content in multiple locations to build back links without having to upload one at a time per location. For example- if i write an article and i upload it to ezine articles and then post it over on my blog- it will then post over on my twitter and facebook and linked in. However- how i can also get this article with back links into shared sites, bookmark sites, and other locations online to help build my inbound marketing for back links. I'm trying to find a way to save time while building out the links.
Link Building | | LauraThomas0 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550