How are these links being displayed?
-
How does one markup their site to get the small sitelinks to appear in SERP listings as seen in the example image below?
-
You'd use alt text on an image link, but not text. Alt text is the text that would display instead of the image if the image isn't shown for whatever reason (e.g. for the visually impaired or for those who prefer to browse text-only). Title text is the text that displays when you hover over something. You can use it in addition to the alt text, but it would be the title that displays when you hover over the image.
I'm sure all three (alt, title and anchor text) help Google to learn what a link is all about.
-
They actually specifically refer to it as "alt" in this help file:
-
I'm sure there are a few little bits and bobs that could help to encourage which pages to show as sitelinks in Google. Do you mean title text instead of alt text (the text that shows when you hover over a link)? Adding that, as well as having your main links in the website's main navigation and these pages being higher in the site structure would probably help. (But, from my experience, lack of title text for the link wouldn't prevent Google from showing the page as a sitelink) But really, with a little bit of time and patience (and everything else), they should start showing naturally regardless.
Good luck!
-
Thank you, Ria! I do notice in the Search Console help files it does mention something about tagging internal links with alt text (along with good anchor text) as a way to better optimize these links. I wonder based on that suggestion that only links that have alt text would even be considered for sitelinks? It's especially peculiar as alt isn't even a recognized attribute by the W3C standards...
Nevertheless, thank you for your response - I've found in my additional research that simply adhering the SEO best practices (along with longer standing high rankings) are the best formula for getting these sitelinks.
-
Unfortunately, there is no way to mark up your website to display sitelinks in search results. Google will only display them for reputable websites if they think that these additional links to pages within your website are useful to the user's search query. Can't really do anything else, I'm afraid. Apart from demote pages in Search Console that you don't want to appear as a sitelink. Other than that, sitelinks are a little out of our control....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong titles for site links of my website.
Hello, everyone. As you can see from the images attached, the site link of the About page has a Weird title " About About about". I have add proper meta description, but it still appears like this. This problem is killing me. What else i can do to solve this problem? Thanks Jason UJcRov1
Technical SEO | | jasonyeyeye0 -
Disavow links and domain of SPAM links
Hi, I have a big problem. For the past month, my company website has been scrape by hackers. This is how they do it: 1. Hack un-monitored and/or sites that are still using old version of wordpress or other out of the box CMS. 2. Created Spam pages with links to my pages plus plant trojan horse and script to automatically grab resources from my server. Some sites where directly uploaded with pages from my sites. 3. Pages created with title, keywords and description which consists of my company brand name. 4. Using http-referrer to redirect google search results to competitor sites. What I have done currently: 1. Block identified site's IP in my WAF. This prevented those hacked sites to grab resources from my site via scripts. 2. Reach out to webmasters and hosting companies to remove those affected sites. Currently it's not quite effective as many of the sites has no webmaster. Only a few hosting company respond promptly. Some don't even reply after a week. Problem now is: When I realized about this issue, there were already hundreds if not thousands of sites which has been used by the hacker. Literally tens of thousands of sites has been crawled by google and the hacked or scripted pages with my company brand title, keywords, description has already being index by google. Routinely everyday I am removing and disavowing. But it's just so much of them now indexed by Google. Question: 1. What is the best way now moving forward for me to resolve this? 2. Disavow links and domain. Does disavowing a domain = all the links from the same domain are disavow? 3. Can anyone recommend me SEO company which dealt with such issue before and successfully rectified similar issues? Note: SEAGM is company branded keyword 5CGkSYM.png
Technical SEO | | ahming7770 -
Link building with AddThis URL
We've begun using AddThis for tracking our social sharing. AddThis has been adding the snippet to the end of the URLs on our pages and we've been finding that people linking to us are linking to the URL with the snippet. AddThis says this isn't a problem for SEO. Is this correct? Here is an example: https://www.harborcompliance.com/information/how-to-start-a-non-profit-organization-in-colorado.php#.UunCfPldVig I want to make sure this is not affecting our SEO in any way, particularly that Google would see this as an affiliate or paid link since it has the "#". I may be crazy but I just want to make sure!
Technical SEO | | Harbor_Compliance0 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
What are the best tools for back links?
I am a new to SEO, please help me in choosing the right tools for back links. I am thinking to buy Ultimate demon, Should I buy it or not? I have a range of you tube videos to rank.
Technical SEO | | Sajiali0 -
Reciprocal links with guest posts bad?
I'm curious do you think Google would fault you or you'd get less link power if you made a page (on your website) of your guest posts from across the net and linked out to them?
Technical SEO | | benjaminspak1 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
How does your crawler treat ajax links?
Hello! It looks like the seomoz crawler (and google) follows ajax links. Is this normal behavior? We have implemented the canonical element and that seems to resolve most of the duplicate content issues. Anything else we can do? Example: Krom
Technical SEO | | AJPro0