How to interpret universal results?
-
Hi
After adding some keywords to our new campaign for www.vayamundo.be/nl, the keyword "Vayamundo" ranked +51, which is strange.
I then found this little marker in the universal results column which says:
Universal Result: Local
Contains: 3 results
- Vayamundo Ol Fosse d'Outh
http://www.vayamundo.be/ - Vayamundo
http://www.vayamundo.be/ - Zumba Oostende in Vayamundo Ravelingen
https://www.zumba-oostende.be/
View Ranking History for more details
Learn more about universal resultsI clicked the two links, but still do not understand how to interpret this universal result.
Why was it labeled a universal result to begin with?
Can somebody help me out?
Thanks in advance.
Greetings
Jorien
- Vayamundo Ol Fosse d'Outh
-
Hi Matt
Thank you so much for your response, this is a great first step for us.
I will not hesitate to contact you again in the future.
For now, I think we will upgrade our knowledge via the links and articles you gave us.
Thanks again and have a great holiday season!
-
Hi Joeri!
What that means is that your site is coming up in the local 3-pack rather than as a standard result.
Take this SERP for the key phrase "coffee seattle," for example. I've added a red box around the local results. They're more based on your local SEO than on traditional SEO, and different things factor into ranking there. SEJ has a post that may help here.
Does that help at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to interpret search "clicks" in GA?
I am trying to make some sense of the data in the "Landing Pages" report under "Search Engine Optimization" in GA versus the data under the "Landing Pages" report in "Behavior | Site Content". For example, the SEO report says my page http://www.asiantraveltips.com/blog/bangkok-skytrain-bts-mrt-lines/ received 22,000 search impressions in the past 30 days and 900 "clicks" (12.42%). What are these "clicks" when the Content "Landing Pages" report says the same page only got 382 "sessions" in the same period??? What are these "clicks" if not clicks on the search results link that should be reflected in landing page sessions on the corresponding page?
Reporting & Analytics | | Gavin.Atkinson0 -
Hi - I have a beginner question about organic search results dropping to zero
Really confused about a site I'm getting going on SEO with... I'm new to SEO, but I've found that the organic search results for princessdesign.co.uk have dropped to zero dramatically. I'm concerned that I've missed something and hope that somebody out there might be able to help? Any input greatly appreciated 🙂
Reporting & Analytics | | Gokart0 -
Universal cookie loss specific traffic
Hi there, A month ago we have installed the Universal Analytics tracking code on our website (www.smartphonehoesjes.nl). Since that time, direct traffic has risen unnaturally and organic traffic dropped unnaturally. I dived into this problem and I discovered there is a cookie loss on when visitors are switching from /cart to the first step checking out. The problem is that not all browsers cause these cookie issues, only Safari and IE older versions (9 and older) and some cases of Chrome. All iPads cause cookie issues (50% of all cases). iPhones cause not a single problem because we are using a separate mobile (m.) site which does not cause cookie problems. We don't have a mobile site for tablets yet, soon it will come. My biggest question is: how can I fix the Safari desktop cookie loss after switching domains from /cart to the first step of the chckout process? Olders versions of IE will slowly fade out and the iPad problem will be fixed when the mobile website is available for tablets. I hope someone can help me.
Reporting & Analytics | | MarcelMoz
Thanks in advance. Marcel0 -
Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM
Hello Experts, Can you please tell me Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM? Any one tell me process and code? Thanks!
Reporting & Analytics | | bkmitesh0 -
Local site rankings have dropped off first page but Universal went up.
My site was performing first page locally on 6 of 20 keywords, and universally on 3 of 20 keywords. We started a link building campaign and optimization about 3 weeks ago. When I looked at the rankings today I was happy to see that 16 of 20 keywords were in the top 20 rankings universally, but not happy to see that only 1 of the 25 words were ranking locally now. I lost my local ranking on 5 very important keywords. I realize that you can not rank first page for both local and organic but its as if I traded my first page local ranking for a universal ranking that appears lower on the page. Maybe someone could point me in the right direction.
Reporting & Analytics | | whmgatx0 -
Results Google in different browsers
I have changed one of my company pages. Now I saw that the Google position is different using IE of Firefox. In IE we are at position 1, in Firefox we are at position 4. Does anybody know, why this is? And how I could change this for different browsers? At the end the results are from Google.
Reporting & Analytics | | vliegticketsnl0 -
Why is the page title sometimes missing in the API results?
Why is the page title sometimes missing in the API results? It exists on the page and in the "keyword difficulty tool", but missing in the API. It is never returned when upa= 1For example:stdClass Object(
Reporting & Analytics | | kirza
[fmrp] => 7.05087881216
[fmrr] => 5.05983022077E-6
[pda] => 91.758307504
[ueid] => 0
[ufq] => www.yellowpages.com/
[uid] => 0
[umrp] => 0
[umrr] => 0
[upa] => 1
[upl] => yellowpages.com/
[us] => 0
[ut] =>
[uu] =>
) {"fmrp":5.679443875178763,"fmrr":2.052551993215746e-07,"pda":70.05750830306422,"ueid":0,"ufq":"education-portal.com/","uid":0,"umrp":0,"umrr":0,"upa":1,"upl":"education-portal.com/","us":0,"ut":"","uu":""}How to get the titles for these pages?0