How to target slight variations in ecommerce store
-
Hi friends,
I'm trying to target a variety of keywords for an e-commerce/woocommerce store.
These keywords have slight differences, and I have a writer to come up with a paragraph or two of unique content for each SEO landing page. I plan on making them with WordPress pages, and linking them with in the content to other related blog posts and product categories.
Would it be best to make individual landing pages for terms that vary like:
- mens wallets under $100
- mens wallets under $50
- mens wallets under $25
- mens leather wallets
- qaulity mens wallets
- affordable mens wallets
- buy mens wallets online
- shop mens wallets online
Should these each be individual pages? How should I link these to the main navigation? or Should I interlink them elsewhere?
-
That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?
-
Think of it from the point of view of your visitors. If you think there's enough to say about a particular keyword as a topic to warrant an entire page, then go for it. If it seems more likely that the information on the page would feel redundant, then you'll probably want to hold off.
Does that make sense?
-
True, I've read that article and I maybe used the wrong terms to describe my issue. Insteads, let's say I want to target:
best men's leather wallets
best quality leather wallets
best american made leather wallets
Surely I can't add all of those variations to my homepage or one category title tags and in the content (without sounding spammy)
Would specific landing pages for those type of variations be appropriate?
-
Agreed! Justin, if you haven't, I also recommend reading through "Keywords to Concepts," which gives a good sense of topical search and makes it more clear how and why search engines are likely to see many of these terms as effectively the same thing.
-
Hi there.
I would say no, since all these keyphrases are meant for the same thing. Landing pages suppose to have unique specificly target content, I'm not sure that you'd be able to create a page per each of these keyphrases and not to compete with each other.
It looks like these keyphrases are perfect for (sub)categories titles. May be you can do that, and then in each category have one-two paragraphs, which target these specific phrases.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best SEO way to categorize products on an ecommerce site
What is the best way for SEO to set up categories for an ecommerce site selling beauty products. I have currently built my product categories so that if a person looks under the hydration category they find our body lotion, but also if they look under the body section of products they also will find the same body lotion. Is this a problem for SEO? I think it helps the customer find the product.
Intermediate & Advanced SEO | | Kuhliff0 -
How to handle sorting, filtering, and pagination in ecommerce? Canonical is enough?
Hello, after reading various articles and watching several videos I'm still not sure how to handle faceted navigation (sorting/filtering) and pagination on my ecommerce site. Current indexation status: The number of "real" pages (from my sitemap) - 2.000 pages Google Search Console (Valid) - 8.000 pages Google Search Console (Excluded) - 44.000 pages Additional info: Vast majority of those 50k additional pages (44 + 8 - 2) are pages created by sorting, filtering and pagination. Example of how the URL changes while applying filters/sorting: example.com/category --> example.com/category/1/default/1/pricefrom/100 Every additional page is canonicalized properly, yet as you can see 6k is still indexed. When I enter site:example.com/category in Google it returns at least several results (in most of the cases the main page is on the 1st position). In Google Analytics I can see than ~1.5% of Google traffic comes to the sorted/filtered pages. The number of pages indexed daily (from GSC stats) - 3.000 And so I have a few questions: Is it ok to have those additional pages indexed or will the "real" pages rank higher if those additional would not be indexed? If it's better not to have them indexed should I add "noindex" to sorting/filtering links or add eg. Disallow: /default/ in robots.txt? Or perhaps add "noindex, nofollow" to the links? Google would have then 50k pages less to crawl but perhaps it'd somehow impact my rankings in a negative way? As sorting/filtering is not based on URL parameters I can't add it in GSC. Is there another way of doing that for this filtering/sorting url structure? Thanks in advance, Andrew
Intermediate & Advanced SEO | | thpchlk0 -
Should i stop non targeted countries from viewing my site to stop pogo sticking?
i recently Learned that if someone clicks on your site and goes back within a few seconds or maybe a minute and then goes to the next search result that tells Google that previous website was not so good In order to prevent that is it OK to block non-targeted countries from looking at my site that could stop user engagement a little bit I mean is it worth it what do you think?
Intermediate & Advanced SEO | | Sam09schulz0 -
Content change and variations in ranking
Hello, I have create a new webpage and asked google in the webmaster tool to crawl it. Within minutes it is ranked at a certain spot. I did make changes to it to increase the ranking and right away I could see variations in ranking either up or down ? I have done the same same thing for a page that has been existing on my website for many years. I changed the content, asked the webmaster tool to re-crawl it. It got the new content within minutes but the ranking doesn't seem to change. Maybe my content isn't good enough but I doubt. Could it be that on old pages it takes a couple weeks to see ranking changes whereas on new page it is instantaneous. Has anyone experienced something similar ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Geo-Targeted Sub-Domains & Duplicate Content/Canonical
For background the sub domain structure here is inherited and commited to due to tech restrictions with some of our platforms. The brand I work with is splitting out their global site into regional sub sites (not too relevant but this is in order to display seasonal product in different hemispheres and to link to stores specific to the region). All sub-domains except EU will be geo-targeted to their relevant country. Regions and sub domains for reference: AU - Australia CA - Canada CH - Switzeraland EU - All Euro zone countries NZ - New Zealand US - United States This will be done with Wordpress multisite. The set up allows to publish content on one 'master' sub site and then decide which other sub sites to 'broadcast' to. Some content is specific to a sub-domain/region so no issue with duplicate and can set the sub-site version as canonical. However some content will appear on all sub-domains. au.example.com/awesome-content/ nz.example.com/awesome-content/ Now first question is since these domains are geo-targeted should I just have them all canonical to the version on that sub-domain? eg Or should I still signal the duplicate content with one canonical version? Essentially the top level example.com exists as a site only for publishing purposes - if a user lands on the top level example.com/awesome-content/ they are given a pop up to select region and redirected to the relevant sub-domain version. So I'm also unsure whether I want that content indexed at all?? I could make the top level example.com versions of all content be the canonical that all others point to eg. and rely on geo-targeting to have the right links show in the right search locations. I hope that's kind of clear?? Obviously I find it confusing and therefore hard to relay! Any feedback at all gratefully received. Cheers, Steve
Intermediate & Advanced SEO | | SteveHoney0 -
Can I duplicate my websites content on Ebay Store?
Our company is setting up a store on Ebay. Is it okay to duplicate our content descriptions on our ebay store with a link going back to our website? Or would this potentially hurt us in Search?
Intermediate & Advanced SEO | | hfranz0 -
Two Week eCommerce Site Migration - how to handle visibility
Good day All, We have a eComm site with over 100K pages and migrating to a new site design, new CMS and with a new URL structure for top level URLs only. Product URLs not changing (thank goodness!). We have outlined our strategy for redirects, indexation, 404s, etc. The missing piece of the puzzle is that we're only allowing 10% visitors to see new site at launch and increase visibility over two week; therefore, my question is do we not allow indexing of new site until 100% visibility to all users? How do we manage the redirects for limited visibility? My gut says don't bother for such a short period of time and block new site from SEs until 100% visibility. Since the site would be blocked how are redirects managed? Should we be using a 302 initially then switch to 301 or use a 503 code to indicate "hey, maintenance happening - come back later" with a time frame? Hope that's clear and any tips greatly appreciated. Cheers, WMCA
Intermediate & Advanced SEO | | WMCA0 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0