How to target slight variations in ecommerce store
-
Hi friends,
I'm trying to target a variety of keywords for an e-commerce/woocommerce store.
These keywords have slight differences, and I have a writer to come up with a paragraph or two of unique content for each SEO landing page. I plan on making them with WordPress pages, and linking them with in the content to other related blog posts and product categories.
Would it be best to make individual landing pages for terms that vary like:
- mens wallets under $100
- mens wallets under $50
- mens wallets under $25
- mens leather wallets
- qaulity mens wallets
- affordable mens wallets
- buy mens wallets online
- shop mens wallets online
Should these each be individual pages? How should I link these to the main navigation? or Should I interlink them elsewhere?
-
That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?
-
Think of it from the point of view of your visitors. If you think there's enough to say about a particular keyword as a topic to warrant an entire page, then go for it. If it seems more likely that the information on the page would feel redundant, then you'll probably want to hold off.
Does that make sense?
-
True, I've read that article and I maybe used the wrong terms to describe my issue. Insteads, let's say I want to target:
best men's leather wallets
best quality leather wallets
best american made leather wallets
Surely I can't add all of those variations to my homepage or one category title tags and in the content (without sounding spammy)
Would specific landing pages for those type of variations be appropriate?
-
Agreed! Justin, if you haven't, I also recommend reading through "Keywords to Concepts," which gives a good sense of topical search and makes it more clear how and why search engines are likely to see many of these terms as effectively the same thing.
-
Hi there.
I would say no, since all these keyphrases are meant for the same thing. Landing pages suppose to have unique specificly target content, I'm not sure that you'd be able to create a page per each of these keyphrases and not to compete with each other.
It looks like these keyphrases are perfect for (sub)categories titles. May be you can do that, and then in each category have one-two paragraphs, which target these specific phrases.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannabalisation & Ecommerce
Hi I have an Ecommerce site, with a lot of similar products - for example leather office chairs - 80 products all very similar.. We worked to optimise product pages for longer tail phrases such as black executive leather office chair, but we now have different product pages trying to rank for these longer tail phrases as well. Now I'm trying to decide whether to focus on some priority product pages - adding lots of useful content/videos etc to try & boost the ones we want to rank for the long tail. OR whether to focus on the category page, and getting this to rank for all keyword variations... I'm a it stuck - any advice is welcome!
Intermediate & Advanced SEO | | BeckyKey0 -
Content question about 3 sites targeted at 3 different countries
I am new here, and this is my first question. I was hoping to get help with the following scenario: I am looking to launch 3 sites in 3 different countries, using 3 different domains. For example the.com for USA, the .co.uk for UK , and a slightly different .com for Australia, as I could not purchase .com.au as I am not a registered business in Australia. I am looking to set the Geographic Target on Google Webmaster. So for example, I have set the .com for USA only, with .co.uk I won't need to set anything, and I will set the other Australian .com to Australia. Now, initially the 3 site will be "brochure" websites explaining the service that we offer. I fear that at the beginning they will most likely have almost identical content. However, on the long term I am looking to publish unique content for each site, almost on a weekly basis. So over time they would have different content from each other. These are small sites to begin with. So each site in the "brochure" form will have around 10 pages. Over time it will have 100's of pages. My question or my worry is, will Google look at the fact that I have same content across 3 sites negatively even though they are specifically targeted to different countries? Will it penalise my sites negatively?
Intermediate & Advanced SEO | | ryanetc0 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Ecommerce SEO - Indexed product pages are returning 404's due to product database removal. HELP!
Hi all, I recently took over an e-commerce start-up project from one of my co-workers (who left the job last week). This previous project manager had uploaded ~2000 products without setting up a robot.txt file, and as a result, all of the product pages were indexed by Google (verified via Google Webmaster Tool). The problem came about when he deleted the entire product database from our hosting service, godaddy and performed a fresh install of Prestashop on our hosting plan. All of the created product pages are now gone, and I'm left with ~2000 broken URL's returning 404's. Currently, the site does not have any products uploaded. From my knowledge, I have to either: canonicalize the broken URL's to the new corresponding product pages, or request Google to remove the broken URL's (I believe this is only a temporary solution, for Google honors URL removal request for 90 days) What is the best way to approach this situation? If I setup a canonicalization, would I have to recreate the deleted pages (to match the URL address) and have those pages redirect to the new product pages (canonicalization)? Alex
Intermediate & Advanced SEO | | byoung860 -
Product Colours change on ecommerce store... similar descriptions.
Hi, In the case of a RED/GREEN/YELLOW coffeemaker for example, I have say 6 pages that are indexed in google. Now, I can write very unique content for each and that gives me 6 pages in SERPS. Or make it a configurable product? What is best, and how different would the description need to be - my feeling that just changing the word colour in the text would NOT be enough. Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
SEO Company for launching eCommerce initiative?
Hi there, What SEO companies would you recommend if you were looking at launching an eCommerce initiative (National)? Ideally in the North of England, but any other suggestions would be really welcome. Having attended SearchLove London, a company such as Distilled obviously comes to mind when looking further afield. I am probably opening myself up to quite some self-promo messages with this but was just wondering who the SEOmoz Community considers experts in the field of SEO for eCommerce. Cheers Greg
Intermediate & Advanced SEO | | GregoryTK0 -
Adding a huge new product range to eCommerce site and worried about Duplicate Content
Hey all, We currently run a large eCommerce site that has around 5000 pages of content and ranks quite strongly for a lot of key search terms. We have just recently finalised a business agreement to incorporate a new product line that compliments our existing catalogue, but I am concerned about dumping this huge amount of content (that is sourced via an API) onto our site and the effect it might have dragging us down for our existing type of product. In regards to the best way to handle it, we are looking at a few ideas and wondered what SEOMoz thought was the best. Some approaches we are tossing around include: making each page point to the original API the data comes from as the canonical source (not ideal as I don't want to pass link juice from our site to theirs) adding "noindex" to all the new pages so Google simply ignores them and hoping we get side sales onto our existing product instead of trying to rank as the new range is highly competitive (again not ideal as we would like to get whatever organic traffic we can) manually rewriting each and every new product page's descriptions, tags etc. (a huge undertaking in terms of working hours given it will be around 4,400 new items added to our catalogue). Currently the industry standard seems to just be to pull the text from the API and leave it, but doing exact text searches shows that there are literally hundreds of other sites using the exact same duplicate content... I would like to persuade higher management to invest the time into rewriting each individual page but it would be a huge task and be difficult to maintain as changes continually happen. Sorry for the wordy post but this is a big decision that potentially has drastic effects on our business as the vast majority of it is conducted online. Thanks in advance for any helpful replies!
Intermediate & Advanced SEO | | ExperienceOz0 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560