How to target slight variations in ecommerce store
-
Hi friends,
I'm trying to target a variety of keywords for an e-commerce/woocommerce store.
These keywords have slight differences, and I have a writer to come up with a paragraph or two of unique content for each SEO landing page. I plan on making them with WordPress pages, and linking them with in the content to other related blog posts and product categories.
Would it be best to make individual landing pages for terms that vary like:
- mens wallets under $100
- mens wallets under $50
- mens wallets under $25
- mens leather wallets
- qaulity mens wallets
- affordable mens wallets
- buy mens wallets online
- shop mens wallets online
Should these each be individual pages? How should I link these to the main navigation? or Should I interlink them elsewhere?
-
That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?
-
Think of it from the point of view of your visitors. If you think there's enough to say about a particular keyword as a topic to warrant an entire page, then go for it. If it seems more likely that the information on the page would feel redundant, then you'll probably want to hold off.
Does that make sense?
-
True, I've read that article and I maybe used the wrong terms to describe my issue. Insteads, let's say I want to target:
best men's leather wallets
best quality leather wallets
best american made leather wallets
Surely I can't add all of those variations to my homepage or one category title tags and in the content (without sounding spammy)
Would specific landing pages for those type of variations be appropriate?
-
Agreed! Justin, if you haven't, I also recommend reading through "Keywords to Concepts," which gives a good sense of topical search and makes it more clear how and why search engines are likely to see many of these terms as effectively the same thing.
-
Hi there.
I would say no, since all these keyphrases are meant for the same thing. Landing pages suppose to have unique specificly target content, I'm not sure that you'd be able to create a page per each of these keyphrases and not to compete with each other.
It looks like these keyphrases are perfect for (sub)categories titles. May be you can do that, and then in each category have one-two paragraphs, which target these specific phrases.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best SEO way to categorize products on an ecommerce site
What is the best way for SEO to set up categories for an ecommerce site selling beauty products. I have currently built my product categories so that if a person looks under the hydration category they find our body lotion, but also if they look under the body section of products they also will find the same body lotion. Is this a problem for SEO? I think it helps the customer find the product.
Intermediate & Advanced SEO | | Kuhliff0 -
Duplicate URLs on eCommerce site caused by parameters
Hi there, We have a client with a large eCommerce site with about 1500 duplicate URLs caused by the parameters in the URLs (such as the sort parameter where the list of products are then sorted by price, age etc.) Example: www.example.com/cars/toyota First duplicate URL: www.example.com/cars/toyota?sort=price-ascending Second duplicate URL: www.example.com/cars/toyota?sort=price-descending Third duplicate URL: www.example.com/cars/toyota?sort=age-descending Originally we had advised to add a robots.txt file to block search engines from crawling the URLs with parameters but this hasn't been done. My question: If we add the robots.txt now and exclude all URLs with filters - how long will it take for Google to disregard the duplicate URLs? We could ask the developers to add canonical tags to all the duplicates but these are about 1500... Thanks in advance for any advice!
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Is there a difference between .us and .org for a website targetting the US market?
Hello, We were searching for some evidence regarding this and couldn't find much so the question. We have a service that is related only to the USA market. If we buy a .us domain name with the service we provide in the domain name will google treat it the same with a .org? We did searches regarding this but didn't see too many .us domains popping up. Unfortunately the .com is not available. Thank you
Intermediate & Advanced SEO | | anitawapa0 -
How can I target more similar keywords in the most effective way?
Hello Community In my niche there are many keywords that are similar and Im not sure how to go about targeting them. Quick example: buy domain name register domain name register domain and hosting For these 3 keywords I have 1 article that ranks first for the first keyword and 5 and 8 for the other two. If I want to have higher chances of landing a first position for the other 2 keywords, should I write an article for each of them? A specific piece of content designed around each single keyword? My niche is in Italy so don't bother checking on Google 🙂 Thank you
Intermediate & Advanced SEO | | Andrew_IT0 -
404's and Ecommerce - Products no longer for sale
Hi We regularly have products which are no longer sold and discontinued. As we have such a large site, webmaster tools regularly picks up new 404's. These 404 pages aren't linked to from anywhere on the site any longer, however WMT will still report them as errors. Does this affect site authority? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Ecommerce website consolidation
I have a large ecommerce site and several smaller nitche ecommerce sites. All have the same products, but the smaller sites are loosing traffic. I want to combine all the sites to the larger site so it will be easier to manage, but I don't want to loose any rank on the smaller sites. Example: www.yourpromopeople.com - This is the large site I want to use. www.logocoolies.com www.fourcolormagnets.com - These are a couple of the smaller sites I want to combine with the larger one. Questions: What are the pros and cons in doing this? What would be the best way to do this? Would redirecting the URL's to the larger site's product pages do the trick or is there a better option? Thanks for the help.
Intermediate & Advanced SEO | | JHSpecialty0 -
Ecommerce best-of-the-web article - big article - navigation tricks
Hello, We're writing our biggest article and trying to make it best-of-the-web. Custom illustrations, comprehensive content, maybe video slideshows How do I help people navigate this big thing? Is there some pretty navigation systems you've seen work? There's a lot of sections and my only idea so far is to use an anchor/id href attribute for each section having a big list of sections at the top of the article.
Intermediate & Advanced SEO | | BobGW0 -
Need advice re: selecting an Ecommerce platform
Hi. I am responsible for choosing an ecommerce platform and overseeing the implementation of a large ecommerce site. The site will have tens of thousands of products and will be fairly complex. Eventually the site will integrate with the suppliers back end inventory/order management system, which is some sort of custom Windows/.NET system. (I'm not very technical if you haven't noticed....) Primarily I want a platform that is SEO friendly, and I have to be sure that the site is developed properly from an SEO and usability perspective. I thought I would go with an asp.net solution (aspdotnetstorefront, specifically) to facilitate the future integration, but I am questioning this choice after reading some of the comments I have found here at SEOMoz. So is asp.net really a bad choice SEO-wise? I almost considered Magento, but was having trouble finding a good solution provider to work with. I also worried about integration issues down the road. I would appreciate any advice or input anyone may have. Thank you!
Intermediate & Advanced SEO | | sbg7810