Use of multiple keywords that are similar for one local site
-
Hi
I thought that if I wanted to rank a local site for the core Keyword, 'Landscaping Location' that variations of this keyword should be used on the same page. But I recently read that if I wanted to rank for:
Landscaping Location
Landscaping in Location
Landscaping Services in Locationthat I should use separate page for each term. Is this correct? A small local website will probably only have a few pages and so making up pages solely to go after Keywords can't be right. But then would opportunities be missed?
Thanks for your help with this!!
-
Matt is correct - building pages in a way that adds value to the user is the way to go. Building a separate page for each variation of a keyword is not only unnecessary, it can lead to lower rankings overall since Google has stated that these are not the kinds of sites they want to rank.
I would recommend very strongly against scraping content from other sites, or posting the same content on mulitple sites that you own, as well. Spend that time and effort on creating unique, expert, trustworthy content that adds value for your audience instead.
I haven't read the book you mention, but it might be time to find a different resource to learn about content marketing.
-
Great- thank you, I'm sure it was Joe Pulizzi's book 'Content Inc' that was leading me down the wrong path. It also states that you can use duplicate content (scraped from other sites) and I'm not sure that's right either.
-
You're right—building separate pages for each of those terms is most definitely not a good idea, and would appear spammy to search engines (not to mention your visitors!). Build the site in a way that will be useful and make sense for humans. If you can work the keyword variations into your content in a way that reads naturally, go for it, but keep in mind that the search engines are getting better and better at recognizing search intent. It's better to make your site clear and usable than to work in every possible variation of your terms.
Some materials that should help:
A Visual Guide to Keyword Targeting and On-Page SEO
Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In writing the url, it is better to use the language used by the people of my country or English?
We speak Persian and all people search in Persian on Google. But I read in some sources that the url should be in English. Please tell me which language to use for url writing?
Technical SEO | | ghesta
For example, I brought down two models: 1fb0e134-10dc-4737-904f-bfdf07143a98-image.png https://ghesta.ir/blog/how-to-become-rich/
2)https://ghesta.ir/blog/چگونه-پولدار-شویم/0 -
Need Advice on Categorizing Posts, Using Topics, Site Navigation & Structure
Hey there, My site had terrible categorization. I did a redesign, and essentially decided to start over using Topics instead of categories - which appear as my site's main navigation. Now I need to assign a Topic to all my posts. Is it safe to assign posts to multiple parent Topics from an SEO point of view? I want to do it since it would be helpful for users to find them in multiple locations some of the time, but I certainly don't want any SEO issues. Also, should I de-categorize all of my posts since I'm assigning them to my new hierarchical taxonomy - Topics? This is very important to finalize. Any help or advice is greatly appreciated. Thanks, Mike
Technical SEO | | naturalsociety0 -
Using Rel=Author with Multiple Contributors
I have multiple contributors who provide content on our page. I have created an authors page that shows the picture and bio of each author along with their Google+ profile link. Each profile link goes to the authors respective profile where I have had them verify themselves as contributors. My question is will Google see each of these authors and attribute the rel=author tag correctly (even though they are listed on the same profile page) or will Google only take the first person I point to for Rel=Author?
Technical SEO | | PLEsearch0 -
Problem? Use no follow with paid advertisers ? Or Duplicate site www.
I recently changed some content and added a few advertisers on my real estate site. then ... my traffic stopped! I thought it was possible duplicate indexpage.. can I just redirect index.html? I read the post about link dillution from today. The a site cape cod realtor.co since adding a few sponsors I noticed I lost some rank especiall for key word cape cod realtor. Im not showing in top 100 anymore with big "G" and I was #4. It also removed my G places rank I was #4 .. I shop 40 links in bing nothing in google that I can see from mozilla tool... thanks- J
Technical SEO | | Capecod0 -
Watermarking Keywords
I've been viewing an seo companies website that claims to get small business websites to Google Page 1 for free or starting at $150/mo. I'v noticed that on all the website this company has done work on they include in the footer (usually as a watermark) all the keyword phrases. There don't apprear to be any sites that have been penalized. Isn't this poor SEO practice? I've included a screen shot of what I'm talking about. I just want to be clear. Thank you for your input. XnQUc.png
Technical SEO | | JulB0 -
Video submission sites
Hello, What are the top 5 sites for video submissions ? Any suggestions about which points should be taken into consideration when submitting videos ? Thanks
Technical SEO | | seoug_20050 -
How to setup tumblr blog.site.com to give juice to site.com
Is it possible to get a subdomain blog.site.com that is on tumblr to count toward site.com. I hoped I could point it in webmaster tools like we do www but alas no. Any help would be greatly appreciated.
Technical SEO | | oznappies0 -
Will using https across our entire site hurt our external backlinks?
Our site is secured throughout, so it loads sitewide as https. It is canonicalized properly - any attempt to load an existing page as http will force to https. My concern is with backlinks. We've put a lot of effort into social media, so we're getting some nice blog linkage. The problem is that the links are generally to http rather than https (understandable, since that's the default for most web users). The site still loads with no problem, but my concern is that since a redirect doesn't transfer all the link juice across, we're leaking some perfectly good link credit. From the standpoint of backlinkage, are we harming ourselves by making the whole site secure by default? The site presently isn't very big, but I'm looking at adding hundreds of new pages to the site, so if we're going to make the change, now is the time to do so. Let me know what you think!
Technical SEO | | ufmedia0