How does Google select what ends up in the snippet before SERPs?
-
We rank on page 1 for some keywords. Pulling SEMRush reports, we discovered we were placed #1, and we thought it was out of the norm, then determined it was due to the snippet preview Google created before SERPS. Anyway to know how we can consistently be favored by Google to get the snippet preview?
I've read up a structured data markup on schema could help. https://developers.google.com/structured-data/
All input is appreciated.
-
You mean "feature snippet"?
http://www.hmtweb.com/marketing-blog/featured-snippets-from-seo-sem-industry/
http://searchengineland.com/swapped-losing-google-featured-snippet-case-study-228899Honestly - no one knows. But you can implement semantic ItemList for this and this could trigger featured snippet for your page.
PS: In first article WS have 9k featured snippets, but rank for 580 queries. LOL. -> https://twitter.com/glenngabe/status/689807106375979008
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Volatile SERPS?
I have a new client whose rank is jumping around a lot. I took over the account 7 weeks ago, but they'd been doing SEO with a decent provider. They switched to me because they thought he wasn't working very hard and he's not very nice. I just took them on in December and they started out at #18. On Dec 24 they were at 9, Jan 1 at 12, Jan 2 at 14, Jan 3 at 24, Jan 12 at 19, Jan 15 at 28, Jan 16 at 25, Jan 19 at 28 and today at 24. Some of the really bad black hattish providers have bounced up to the top. Any idea what's going on?
Intermediate & Advanced SEO | | julie-getonthemap0 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Apps content Google indexation ?
I read some months back that Google was indexing the apps content to display it into its SERP. Does anyone got any update on this recently ? I'll be very interesting to know more on it 🙂
Intermediate & Advanced SEO | | JoomGeek0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Rich snippets not appearing
http://www.1588.lt/imone/fcr-media-lietuva-uab Is there something wrong with the code? Can't make the "stars" to appear in the search. Testing tool shows that everything is OK.
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
Rich Snippets stopped showing up in SERPS
i had some rich snippets (recipes nad stars) showing on my site, but the last few days they have gone, has anyone had this happen, if so what did you do to get them back? The example URL is as follows http://www.gourmed.gr/syntages/pestrofa-sto-tigani-synodeyomeni-me-sauvignon-2003-karypidis everything seems ok in Google Structured Data Testing Tool. Any thoughts on why?
Intermediate & Advanced SEO | | canonodigital0 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
Does a number at the end of a permalink matter?
I'm reorganizing our categories (we had never used them) and some of them are the same as old tags. So one of them is going to have to have -1 at the end of the permalink (dueling-pianos vs dueling-pianos-1). Does this matter SEO-wise? Is the permalink less powerful to the search engines if it has a number at the end of it? Should I change our tags from dueling-pianos to dueilng-pianos-1? Or should I make the category dueling-piano-1?
Intermediate & Advanced SEO | | howlusa0