Schema.org Data Appears on Website
-
Hello Moz World,
I would like to incorporate Schema Data onto my website. My website has Meta tags in the of the document, which incorporates our keywords. And, in the footer, I have my businesses address, logo and other relevant information. Everything flows because it is stylized using CSS. When I input the schema.org data it appears on the website as text w/ a hyperlink. See Code:
My Company
DESCRIPTION.STREET
CITY
STATE
ZIP
United States
Phone: NUMBERI've tried to put it inside the head, body & footer of the HTML code. I want my website to show up properly through Google Structured Data Testing Tool however, I don't want the text to show up on my website not stylized. It sticks out like a soar thumb no matter where I incorporate it. My questions are; Should I even bother with Schema.org? And, is there a way to incorporate it into my website so it does not show up and Google can still pull it up?
Thanks ahead of time for all of the awesome responses!
B/R
Will H.
-
Here you go Kristen, https://www.jamesdflynn.com/development/json-ld-markup-generator/. Enjoy!
-
Hello Peter,
I ended up using JSON-LD, I found someone having the same issues on a Webmaster Forum and another member referred him to a JSON-LD Markup Generator for Schema.org. I threw the code into my header, and checked it with Google Structured Data Tester. Everything Checked out! Thank You for your time and input.
B/R
Will
-
Hello Gyorgy,
I was going to use Google Tag Manager as a last resort. I know Google supports a majority of searches through search engines, but I wanted all of the search engines to be able to read the Schema Data. I ended up creating a script using JSON-LD. Much easier, I used this generator. Thank you for your input!
B/R
Will
-
Very Helpful! Thank you for your input Kristen.
-
You also can use JSON-LD to add this in site w/o messing with HTML. Just refer to their documentation because it can be placed everywhere - in HEAD or in BODY but wasn't visible.
-
Hi Will
I use Google Tag Manager to add structured data to the website. With GTM, the structured markup won't be in the source code and won't be seen in the browser.
The Google Structured Data Testing Tool picks up the local markup from GTM nicely.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on recruitment website
Hi everyone, It seems that Panda 4.2 has hit some industries more than others. I just started working on a website, that has no manual action, but the organic traffic has dropped massively in the last few months. Their external linking profile seems to be fine, but I suspect usability issues, especially the duplication may be the reason. The website is a recruitment website in a specific industry only. However, they posts jobs for their clients, that can be very similar, and in the same time they can have 20 jobs with the same title and very similar job descriptions. The website currently have over 200 pages with potential duplicate content. Additionally, these jobs get posted on job portals, with the same content (Happens automatically through a feed). The questions here are: How bad would this be for the website usability, and would it be the reason the traffic went down? Is this the affect of Panda 4.2 that is still rolling What can be done to resolve these issues? Thank you in advance.
Intermediate & Advanced SEO | | iQi0 -
Should I delete 100s of weak posts from my website?
I run this website: http://knowledgeweighsnothing.com/ It was initially built to get traffic from Facebook. The vast majority of the 1300+ posts are shorter curation style posts. Basically I would find excellent sources of information and then do a short post highlighting the information and then link to the original source (and then post to FB and hey presto 1000s of visitors going through my website). Traffic was so amazing from FB at the time, that 'really stupidly' these posts were written with no regard for search engine rankings. When Facebook reach etc dropped right off, I started writing full original content posts to gain more traffic from search engines. I am starting to get more and more traffic now from Google etc, but there's still lots to improve. I am concerned that the shortest/weakest posts on the website are holding things back to some degree. I am considering going through the website and deleting the very weakest older posts based on their quality/backlinks and PA. This will probably run into 100s of posts. Is it detrimental to delete so weak many posts from a website? Any and all advice on how to proceed would be greatly recieved.
Intermediate & Advanced SEO | | xpers1 -
Mobile website on a different URL address?
My client has an old eCommerce website that is ranking high in Google. The website is not responsive for mobile devices. The client wants to create a responsive design mobile version of the website and put it on a different URL address. There would be a link on the current page pointing to the external mobile website. Is this approach ok or not? The reason why the client does not want to change the design of the current website is because he does not have the budget to do so and there are a lot of pages that would need to be moved to the new design. Any advice would be appreciated.
Intermediate & Advanced SEO | | andypatalak0 -
Understanding how to fix a 403 issue with my website
Hi guys, I hope you can help solve a mystery for me! My site FranceForFamilies.com has been around for 9 years and has always ranked well - at least until I launched a new Wordpress version earlier this year. The purpose of the relaunch was to improve the look of the site, so I kept the content and meta titles the same but created a new design. However, from the day of the new launch the search engine rankings have plummeted, to the point where most seem to have disappeared all together. I have found that when Moz crawls the site, it only crawls one page. I asked the Moz team about this and they said that the site is returning a 403. They also tested this using a curl and received a 406 response: curl -I www.franceforfamilies.com/ HTTP/1.1 406 Not Acceptable However, when I check our Google Webmaster tools I can't recreate the issue. I don't really know what is going on, and I don't have the technical knowledge to solve this - can you help? Thanks, Daniel
Intermediate & Advanced SEO | | LeDanJohnson0 -
Where does Schema.org Microdata go on a page?
Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature. Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g., Item: Something
Intermediate & Advanced SEO | | RScime25
Price: $00.00
Short Description: blah, blah, blah Or, hidden somewhere in the header? Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs? Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now. I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.0 -
Org & edu citations or links
One of my clients is a physician and I have achieved excellent SERP positioning for multiple targeted terms, but need to build a bit more domain authority in hopes of climbing one or two more positions and bumping a strong local competitor. I am segueing into the the off-page SEO work and was wondering if anyone would be willing to share their favorite search queries or tips for seeking-out potential citation or back link sources on .org or .edu sites which are relevant to my client's area of expertise? Thanks!
Intermediate & Advanced SEO | | SCW0 -
Schema markup for videos: Are video schema tags only for use on video hosted by a site or do they also apply to embedded videos hosted on YouTube?
We do not currently have a native video hosting solution for our site and instead embed videos that are hosted on YouTube. Can video schema markup be used for YouTube hosted video? Thank you.
Intermediate & Advanced SEO | | lwalker0 -
Schema for Hotel
I was interested in setting up rich snippets for all our hotels. I having a difficult time finding an example for a hotel without reviews. If you could add reviews, is there a way of showing your ratings on google places? I would like to add a picture, price, reviews, etc. for www.paradisus-puntacana.com/? Anyway, you can help me out with forming a rich snippet for this hotel?
Intermediate & Advanced SEO | | Melia0