Page Speed/Website Optimization Question
-
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great.
We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg.
Thanks!
-
It's best to use dimensions in your img code, since this helps speed up the whole rendering process, and if those images are already scaled both in size and resolution for that image size, then things work even better. This is what image optimization is all about, creating less file waste both in time and size during page loads for the user.
The best way to prevent distortion with images, is to make sure they are scaled for their size and resolution, using a image editing program like photoshop ( paid ) or Gimp ( free opensource ) you can properly scale the images in just a way to keep the pixels at the right variables for the image quality.
Here are a few articles to help explain further.
http://www.sitepoint.com/resize-an-image-in-photoshop/
http://guides.lib.umich.edu/c.php?g=282942&p=1888162
And a website that claims will resize without loosing quality, but be warned, I have not used it, just appeared in results and felt it could be of use.
-
Thanks!
One question I do have - do you typically recommend setting image dimensions/ratios in the code, or no? We have faced an issue in the past with this where if are image or logo is not the correct size (ex: a rectangular logo trying to fit in a square box) everything gets distorted. I am just curious if this is a best practice, or you typically recommend just uploading images at a particular size each time.
-
Deacyde is spot on here! Page load is a HUGE deal in several aspects of your optimization.
Get those images tweaked and clean up those redirects (I need to do the same on a few of my sites). Good luck!!
-
Hello,
Page loading speed is a huge deal, not just in SEO matters, but for user experience that will equal SEO value as well.
From a glance:
1. Images are a big factor - what these means is many images might be saved as too high a filesize or maybe the resolutions are too much for what is needed, normally under 800px by 800px unless you have a image site and even then a image optimization strategy would be helpful there. **Way to fix this: **Go through your images and add file dimensions as well edit their image size to better fit what is needed ( many images are saved as 1000 x 1000 but are rendering as 100 x 100 so you could resave them as 150 x 150 and save a lot of time ) also make sure filesizes are normally under 100kb Read more - https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en Try sites like this - http://optimizilla.com/
2. You have a good sized redirect chain going, I understand you want to keep link juice going, but maybe look further into what is being redirected and if they are being done as you need them, or if you could stand to prune them a bit.
Mainly though, seems you will see a huge improvement if you do some image optimization, since that is the bulk of your loading issue.
Hope this helps! And I'm sure others can add more about the report, such as browser caching, the search queries in urls and a few others I didn't mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
An informational product page AND a shop page (for same brand)
Hi all, This is my first foray into e-commerce SEO. I'm working with a new client who sells upscale eBikes online. Since his products are expensive, he wants to have informational pages about the brands he sells eg. www.example.com/brand. However these brands are also category pages for his online shop eg. www.example.com/shop/brand I'm worried about keyword cannibalization and adding an extra step/click to get to the shop (right now the navigational menu takes you to the information page and from there you have to click to get to the shop) I'm pretty sure it would make more sense to have ONE killer shopping page that includes all the brand information but I want to be 100% sure before I advise him to take this big step. Thoughts?
Technical SEO | | MouthyPR1 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Search Console Indexed Page Count vs Site:Search Operator page count
We launched a new site and Google Search Console is showing 39 pages have been indexed. When I perform a Site:myurl.com search I see over 100 pages that appear to be indexed. Which is correct and why is there a discrepancy? Also, Search Console Page Index count started at 39 pages on 5/21 and has not increased even though we have hundreds of pages to index. But I do see more results each week from Site:psglearning.com My site is https://wwww.psglearning.com
Technical SEO | | pdowling0 -
Is it easier to rank high with a front page than a landing page?
My product is laptop and of cause, I like to rank high for the keyword "laptop". Do any of you know if the search engines tends to rank a front page higher than a landing page? Eg. www.brand.com vs. www.brand.com/laptop
Technical SEO | | Debitoor0 -
Redesigning client website and will be losing a lot of landing pages. How to avoid tanking search traffic?
We are working with a client who is changing the direction of the company's marketing efforts. The current site includes many (approx 100) pages for each partner they work with (each partner has its own page). The new site will be losing many of these and we want to be sure we don't destroy organic traffic/rankings in the process. These landing pages don't directly garner the most traffic but it will definitely be a big change in the size of the site. Any advice for how to best handle the redesign is appreciated, thanks!
Technical SEO | | KMofOutlier0 -
Page titles in browser not matching WP page title
I have an issue with a few page titles not matching the title I have In WordPress. I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors. This has been going on for 5 weeks, so its not an a crawl issue. Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title. Is there an additional title setting for a page in WP?
Technical SEO | | Branden_S0 -
Ecommerce website with too many links on page
Hi, I'm working on onsite seo for an ecommerce website and my recent report has shown that I have a high number of pages where there are 'too many links on page'. Does anyone have tips on how to avoid this when we're using mega menus, plenty of navigation for the user and links to products on each page? Thanks
Technical SEO | | Will_Craig1 -
Redesign existing websites / worried about urls / mapping
Hi Guys, While redesigning existing websites that will have page name changes such as: example.com/products to be called example.com/solutions example.com/about-us to be called example.com/about should I 301 the old url to the new url. In the past I have not done this & I'm just wondering from an SEO point of view how bad is this? (On a scale of 1 to 10 how bad is this not 301ing urls, 10 being really bad & 1 being fine), Thanks.
Technical SEO | | Socialdude0