Page links, header links, footer links
-
HI I have been hearing about links, you should keep to 100
Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031
and go for Recommend section, where you same product applies to different vehicles
1. im confused, should keep it or not?
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site..Pls suggest, which is right way and go gain SEO value
-
If you have more than one link to the same page on a given page, it won't be considered duplicate content necessarily - but it also won't pass any additional page equity.
-
little, side topic,
As my header is thin, i have some pages good PA, can I use same fews links again in the detailed of page, for high PA pages...
will not consider duplicate links, as header has same links, will the equlity value will be more???
-
Hi,
1. In general, the closer to the top of the page a link is, the more link equity it's going to pass. Links in the header are at the top and appear on every page, so they tend to pass a lot of value. That said, the more links you have in your header, the more that link equity should be diluted, so really think about how your users are going to use your header for navigation and which pages should be in there. Links in the footer tend to pass little to no value and should be used for navigational purposes.
2. I would not recommend adding links dynamically to your header or footer at a page level. Links to related pages should go in the main content section of each page.
-
Thanks,
1. Wht is value of header and footer links in terms of juice or passing value, which is more value header or footer? because I see the same header and footer is being followed?
2. Will it be effective, If I add url dynamically url related to header or footer for the detailed page, relevant useful links, rather in the content page
Appreciate your answer on this..
-
Hi!
The guideline about trying to keep your links per page under about 100 (and it really is a guideline more than a rule) says that once you have more than about 100 links on a page, the likelihood of those links passing any internal link equity is pretty low. I also like to keep headers as small as I can to reduce page load time and make them easier to use. It looks like your header and footer are pretty small right now. The reason many ecommerce websites have lots of links in their headers is that they need them in order to help users find what they need on the site - this is a more important consideration than how many links you have per page for SEO purposes.
A good rule for headers - your most important pages should be included in your header. This includes your major product categories and sub-categories, but shouldn't include every single product. You want your users to be able to use the header to navigate deep into the site without the header being confusing for them to use. For example, it might be useful for you to expand the drop-down under "All batteries" to include your top categories, so Google gets a bigger signal "these pages are important" and users can easily find the type of battery they're looking for.
As far as your "Recommend For" section, I can see why you would want to have it for your users so they can easily tell whether or not the product will work with the machine they have. I would recommend re-formatting the list so that it's easier to read - right now it's just a big block of links. You may want to try breaking the list up into the same categories that you break up batteries into. That way, you could link back to the category page with the category name and then have a bulleted list of products below it that aren't links. That would reduce the total number of links on the page and make the whole list easier for your customers to ues.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Transfering Page Rank to internal pages.
Hi there, I have a website with page rank 6 on its home page. I was wondering how, and which could be the best way to pass this ranking to all internal pages. Is there a way?
Link Building | | bcgroup0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
Finding links online that already exist as link juice based on search results
I'm curious about this, I can't find anything on the net that talks about it. I wrote an article about it on squidoo and have had no responses so I am thinking this is very rare subject. The question is I have done some backlink research with my competitors with linkdetective.com and found many links (even follow ones) related to sites that provide search results. Here are a link about what I am talking about as an example, I have found many more besides this one. http://search.lphant.com/es/webResults.html?q=free%20scrabble%20dictionary&hl=en&page=1&src=hmp_es&ref=1 My site appears in those results. When looking at the source there is no "nofollow". I found this page because linkdetective.com had this link listed pointing to my competitor. Are these valid backlinks? What I have been doing is adding these links to http://www.google.com/addurl so that Google knows about them. Is there something I am missing or are these valid?
Link Building | | cbielich0 -
Link Directories
Hi there, We're very shortly launching a new website so as part of our link strategy we will be linking to directories found with the Link Acquisition Assistant for various keyword searches. I was wondering at what point is it not worthwhile submitting to these directories with regards PA and DA? For example if a directory has a domain authority of 69 but the page authority for the keyword in question is only 1, would it be a waste of time? Cheers
Link Building | | TalarMade0 -
Link Bait - Directory Style Resources Page
Hello Mozzers! Basically I want to add a beefed up "resources" page (directory style) to my site to attract in bound links. Below is an example of a site that has a similar directory style resources area. http://www.petfinder.com/shelters.html I was thinking that it might be good to add a resource box in my site footer with links to these resource pages such as: 1) Dog breeder resources
Link Building | | k9byron
2) Dog training resource
3) Dog shelters/kennels
4) Pet health resources
5) Pet care resources And funnel links to my category pages from there .. I was looking for some feedback or any tips or the best way to go about doing this and if anyone knew of a SE friendly script or something that that I might be able to integrate with my site (x-cart / PHP) platform that would make it easy to populate / update, ect Below is a paste of how one person I talked to envisions it: I'd suggest building some pages of value, such as dog resources pages (rescue groups & resources, etc.), adoption resources, etc. I'd guarantee if the resources were very comprehensive and built correctly, you'd get more bang for the buck versus throwing hundreds (or even thousands) away on sub-par links. Case:
http://www.tnj.com/black-history-makers/major-inventions-african-americans (a simple test content page to show this client we could build lifetime links with a few hours of work for a decent-sized resource page) Although very ugly, this is more of a gold mine for links taking the example above:
http://www.enchantedlearning.com/inventors/black.shtml This is just one simple example but I hope you get the concept versus ongoing payments for junk links.The more links you get to internal pages - even the resource guide pages - the more opportunity to link back to core product pages contextually or within the content portion of the page of side columns. The goal is to create funneled links from these resource pages back to your other pages, but doing it in a manner that's not outlandish or spammy in nature.0 -
Links from any country?
My site is aimed primarily at the UK, 90% of the traffic is from the UK and most of my links are from other UK based and UK targetted websites. The content is actually fairly international (apart from certain terms like Plasterboard instead of Drywall, etc). My question is: Should I concentrate on gathering links from the UK, or should I widen my search and try to get links from US and European websites? Are there any particular advantages or disadvantages to keeping links "local"?
Link Building | | Jingo010 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0