Recovery after recent Google update

[DmitriiK]

Hi guys.

This is somewhat a continuation for this topic: https://moz.com/community/q/january-2016-massive-rankings-fluctuations

After that update, several of our clients and our website as well have experienced high fluctuation rankings period, which ended up in huge drops - 10-20 spots. Which, obviously, made everyone unhappy.

Anybody knows what exactly the change was about? What should we fix/take a look at, analyze again?

We aren't using any shady techniques or black hat. Everything is honest. All metrics, number of backlinks etc are going up, no major changes have been recently made.

Please, help!

[DmitriiK]

Well, I at least got the answer on where to dig

Thanks!

[EGOL]

It would be a big job to assess all of this as many websites and a history of linkbuilding is involved.  And, because client site rankings have been damaged by huge drops and everyone is unhappy it is a very important job too.

If I had this situation, I would hire someone who is a top expert on Google penalties, especially link penalties, and have them do the deep analysis on the many sites to see what might be happening.  That way, you can tell clients that you did everything possible yourself and called in expertise.  As it stands, clients are going to be leaving to find another provider for the SEO services unless improvement is made.

I don't think that you are going to get the type of response that you need from a Q&A question, where people will take a "quick look" rather than doing the deep analysis that can take a very long time with great experience required.