Some Content The Same
-
Hello.
I am about to publish some landing pages that target different industries that we are trying to market to.
X for Accountants
X for Financial Advisors
X for Fitness Trainers
X for XWhile a good portion of the content is unique on each page "the benefits of using X for accountants" some of the content on the page is duplicate which explains more about how our software works (the features), this will be the same content on every page.
Is this considered duplicate content? What should I be aware of in term of Google rankings and penalties?
Thanks,
David -
It is considered duplicate. It isn't a huge deal if it's only a portion of the page, the bigger issue is that it will be essentially ignored on all but one of those pages - think of that section like a black spot that search engines won't "see".
If it makes up the majority of your content on these pages you're going to have a bad time, but if it's just a small section amongst quality content I wouldn't be too worried from a ranking perspective.
Having said that, a better way to deal with this type of situation is to have a separate page that talks about how your product/service works rather than duplicating the same bit of content page after page. It lets you go into more detail since anyone reading it obviously wants to know all about it, and it means much easier editing if this process ever changes, too.
Something else to consider is that, admittedly with very little info to work with here, it sounds like your content may be falling into the common trap of telling users what you want them to know rather than offering the info they're looking for. For most users, exactly how your process works may be of 0 importance to them until they're comfortable with what you have to offer, at which point an "our process" type of page is perfect for their next step; "this sounds great, but do they provide xyz with it as well?".
If this is correct for your users, that's even more reason to avoid duplicating this same bit of content on these pages - you'd be taking on the risks of content duplication for the sake of presenting users with info they may not care about at this stage of the buying process.
If a separate page for this isn't an option for some reason, you might find Rand's WBF on essentially the same topic to be a helpful explanation. I know he's talking about duplication of external content but the concept is the same.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to block index of link and content
Hi, We have pages where articles are shown and in the sides we have small snippets of Articles which shows the title and close to 25 words and a image. When i search for something in Google the snippet image and content is shown and in Google when clicked it redirects to a page which is not meant to be shown for the keyword the visitor is querying Is there a way i can block all the links and content shown in the right and left side of the page so Google does not get confused with the page content thats not related to that page? thanks
On-Page Optimization | | AlexisWithers0 -
How do i know about my website content quality is good or bad?
According to Google updates, content is the main part of the website ranking, so how do i know about my website content quality...if you have any type of tool for check website content quality please refer to me.
On-Page Optimization | | renukishor0 -
Old landing page modifications - should I change the content?
One of our most popular landing page is starting to be a little bit out dated, should I keep the old content and update with newer text or is it safe to completely replace the old content with the new content without losing our organic traffic on this page?
On-Page Optimization | | rusted880 -
Indexed iframed content behind login
Hi, I have a question regarding iframed content. I would like to get my non cms content which is served via an iframe solution (from the same domain) behind a anonymous or personal login indexed by search engines. How can we make this work? I've looked at the following solutions: http://googlewebmastercentral.blogspot.nl/2008/10/first-click-free-for-web-search.htmlhttp://productforums.google.com/forum/#!topic/webmasters/l9n8oGLQRkUBut I would like the content to be crawlable deeper than the just one page (if this is possible using the iframe solution).We could also setup different new pages in our CMS with the same content...Any suggestions?Thanks!Arnout
On-Page Optimization | | hellemans0 -
Page content length...does it matter?
As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?
On-Page Optimization | | wlw20090 -
Content by Country
Currently we have a news website aimed at several countries. We want to filter the content of some url (home, category pages, ...) using the country of origin of the visitor. For example in the home we've heard of global character, and a column with news of the country of origin of the visitor. This may affect the position or cause a Google penalty? thank you very much
On-Page Optimization | | promonet0 -
Archive of content
Hi there, I have recently joined a company to look after the e-marketing side of things, anyway the company I work for have been writing articles for a website that they own for over 2 years, probably about 200 or so unique articles on that website, however over the past year or so there has been no contribution to this site and was wondering if it would be worthwhile transferring these article over to our blog?, as this is where all the attention is in terms of marketing etc Kind Regards,
On-Page Optimization | | Paul780 -
Content within JavaSccript code
I know that it is not a good practice to inlcude SEO content within JavaScript, but are there exceptions to what Google can spider or is it best to just avoid completely?
On-Page Optimization | | mjmorse0