Is pagerank still a ranking factor for Google?

[chakraseo]

Hello Friends,

Just want to confirm that the announcement by Google officials for no more pagerank update (Oct 14) is only for the Google toolbar update but pagerank still exists and still a ranking factor for Google?

http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277

Please help.

Regards

[bbkahlich]

Good point Eric! But the number AND quality of links still matter - even if it isn't called PageRank. Just clarifying that link authority and relevancy is being passed from one site to another...

[GlobeRunner]

Google may still be using something related to PageRank or may still be using PageRank internally. They may use it for determining which pages to crawl first--and which ones to crawl less often.

However, publicly there is no PageRank data available, and it's not going to be updated in the future. So, we can consider it dead at this time.

[Andy-Halliday]

Google pagerank is probably still a ranking factor (not as important as it once was) however the public version of Page Rank, what you and me sees will never be updated again, last update if memory serves me well Dec 2013, but they will still be updating their version of pagerank - but as AI becomes more and more intelligent, traditional signals will disappear.

Moz DA and PA would be a better metric to use these days as thats still updated (monthly) and you can see whats impacting the score.

[AHC_SEO]

Defunct would be a good way to describe Pagerank. Once a ranking signal but now no more. Domain Authority is a good way to measure your ability to rank. However, SEO's law of mystery means that no indicator will apply accurately in every circumstance.

[GPainter]

Yes it is not a ranking factor, i'm sure they have an internal system but nothing that is published. The last pagerank update was a bit of a mistake as i recall so don't use it as a signal.

Moz, Ahref & majestic have a good rough idea of a prediction of how things will rank but no one will ever know for sure what makes google's special sauce for rankings.