What is the most likely reason we aren't ranking #1 for our keyword.
-
So we are targeting a keyword and we are ranking 2nd for it. Another company is ranking number 1. What is the best element to target for us to improve into position number one?
Page authority: them 41, us 40.
mozRank: them 5.52, us 3.38.
mozTrust: them 5.86, us 5.58.
mT/mR: them 1.1, us 1.4.
Total Links: them 6571, us 68.
Internal Links: them 1138, us 1.
External Links: them 5431, us 63.
Followed Links: them 6569, us 64.
Nofollowed Links: them 2, us 4.
Linking Root Domains: them 25, us 41.
Broadkeyword usage in page title: them YES, us YES.
KW in domain: them no, us partial.
Exact anchor test links: them 161, us 21.
% of links with exact anchor text: them 2%, us 30%.
Linking Root domains with exact anchor text: them 2, us 11.
Domain Authority: them 41, us 40.
Domain MozRank: them 3.7, us 4.5.
Domain MozTrust: them 3.8, us 4.5.
External links to domain: them 22574, us 217.
Linking root domains: them 50, us 48.
Linking C-blocks: them 46, us 42.
Tweets: them 1, us 12.
FB shares: them 6, us 26.
-
I really don't think that the answer is in these numbers... I would simply...
-- improve content
-- sharpen the optimization
-- get more backlinks
-- make social sharing easy
-
Hi
Something that jumps out at me is 30% of exact match anchor text links. Seems high, especially where you have only 60+ external links coming in.
Its hard to say that any one element would get you to #1 (especially where #1 is different b/c of personalization). It is because of this, I wouldn't obsess over #1 vs. #2 - but rather focus more on doing just good practice optimization regardless.
Try running the page and keyword though the on-page keyword optimization tool if you haven't already - that might give some suggestions for some more on-page things you could do.
-Dan
-
more linking root domains is almost always the answer, especially since you cannot "age" your domain (they may be older than you and benefiting from that). Just focus on quality links, not quantity (e.g. guest blogging)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
Generation 'child' sitemaps?
First off, am I correct in thinking that a 'child' sitemap is a sitemap of a subfolder and everything that sits under it, i.e. www.example.com/example If so, can someone give me a good recommendation for generation a free child sitemap please? Many thanks, Rhys
Technical SEO | | SwanseaMedicine0 -
SEO Troubleshooting? Not ranking in Top 50 for "easy" keyword
Hi there, First of all, thank you in advance to whoever steps in to help me with this issue! So, I have a new site (launched December 2016) in the investing space and have been able to get page 1 rankings on some of my pages. One of my best ranking pages is for the phrase "what is xiv". The Keyword Explorer has this phrase at a 21 difficulty. My page for this keyword is https://www.projectoption.com/what-is-xiv/. The post reached the first page almost immediately after being published, though I know I shouldn't expect this for other keywords of similar difficulty. Here is my problem: I just wrote a comprehensive guide (8,000+ words) on a different keyword phrase: "vertical spreads." The Keyword Explorer has this phrase at a 25 difficulty. My page for this topic: https://www.projectoption.com/vertical-spreads-explained/. However, the page is nowhere to be found in organic Google rankings (not in top 50), and the page has been live for a few weeks now. I've done my best at optimizing the post, but something leads me to believe there are some issues that are beyond my SEO knowledge. For example, maybe the post is too long, and Google can't figure out what the page is about. Any insights would be greatly appreciated. Thank you in advance for your time! -Chris
Technical SEO | | cbutler222930 -
My wepgages aren't crawled by google
Most of my webpages aren't crawled by google.
Technical SEO | | Poutokas
Why is that and what can i do to make google index at least most of my webpages?0 -
The use of tabs on productpages, do or don't?
Does google has any trouble reading content tabs? The content is not loaded by ajax and is already in the page source code.
Technical SEO | | wilcoXXL
As i'm checking some big e-commerce websites or (amazon.com for example) they get rid of the tabs with content and put the different content below eachother. Is his better for SEO purpose? But what about user experience? For users it think it is easier to navigate by tabs then to have a long page to scroll. What do you guys think about this issue?0 -
WMT - Googlebot can't access your site
Hi On our new website which is just a few weeks old upon logging into Webmaster tools I am getting the following message Googlebot can't access your site - The overall error rate for DNS queries is 50% What do I need to do to resolve this, I have never had this problem before with any of the sites - where the domains are with Fasthosts (UK) and hosting is with Dreamhosts. What is the recommended course of action Google mention contacting your host in my case Dreamhost - but what do you need to ask them in a support ticket. When doing a fetch in WMT the fetch status is a success?
Technical SEO | | ocelot0 -
Why isn't Google pushing my Schema data to the search results page
I believe we have it set up right. I'm noticing all my competitors schema data is showing up which is really giving them a leg up on us. We have a high ranking website so I'm just not sure why it's now showing up. Here is an example URL http://www.airgundepot.com/3576w.html I've used the Google webmaster tools tester and it all looks fine. Any ideas? Thanks in advance.
Technical SEO | | AirgunDepot0 -
Meta keywords
I heard that Google doesn't use 'meta keywords' for ranking. Is that true and does it harm to use the meta tag? And how do the other big SEs use the tag?
Technical SEO | | kortingsplanet0