Outreach, Relationships and Link Development
-
We are a small inbound marketing team working in a very competitive industry with sites across the globe.
We work very hard on our content marketing and social media and find that we are lacking manpower when it comes to outreach to third party sites and industry leaders...
We were thinking of hiring a number of freelance marketers (individuals not agencies) to help us with this task.
Does anyone have any experience with similar issues? Have you worked with freelancer marketers or agencies globally?
Any recommendations would be appreciated.
-
When I ran the content marketing department for a successful agency in Dallas, I took our department down the precise path you now look at. I worked to identify (through social media interactions, in-person meetings at conferences and introductions by friends and acquaintances.)
What I found to be most successful was selecting individuals who had an understanding of PR. These folks can work wonders in helping you create, share and promote the types of content worthy of getting links and mentions. These are also the folks who are most likely to have the needed connections that can help the brands you work with attain meaningful traction.
When it comes to link building and outreach, mindset is as important is an important to the connections you hope to form.
RS
-
Using freelancers can be very successful--and it can also be a nightmare as well. What we typically recommend is that the more specific you are in what you want that freelancer to do the better. So, just asking them to get more links or work on outreach is setting yourself up for disaster.
If you are able to set up very specific tasks, use a task management system, and have the proper training in place then using freelancers should work out well for you.
-
I would recommend looking at sites and platforms like upwork and thumbtack. Depending on your location Thumbtack will help you find local freelancers if there are any in your area to contract work out to. Also, it could be beneficial to consider peopleperhour they seem to have a pretty large freelance base.
Just make sure you have detailed job descriptions and properly vet your candidates before making any hires.
-
Yes, we use freelancers for specific tasks. There are 1000's of great people out there, much better qualified than you think... We use freelancer.com, elance etc.
That said the first and safest place we have found and start looking is stay at home parents (usually mum's). Start in your own backyard.. they often only want to work 1-2 days a week and at their convenience. But they deliver in spades, over qualified, better contacts than you... etc etc.. and in expensive ...
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links not showing
Hi, we have been putting links to our website www.caffeinemarketing.co.uk from other sites we are connected to. Although these sites are up and running and have been crawled, the links are not showing up on mot. What else do I need to do? Is it anything to do with whether I put http://www. or just www. Please can someone advise.
Link Building | | Caffeine_Marketing
Thanks0 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0 -
Build links through blogging?
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks. My questions are: Is it reasonable to try to build links just by posting frequent topical blog posts? If yes, should I have links in the blog posts to my home page, to internal pages, or both? \ Paul
Link Building | | diogenes0 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0