How do I Enable Rich Snippets for an Events Page that is updated weekly?

[MarketingChimp10]

Hello Moz World!

I have a client that has an events page that they update every week. They conduct weekly demos with current customers and potential customers for their software. They post dates, times and topics for each demo. I'd like to enable event rich snippets for their website (see attached image for an example), but I am unsure exactly how to do that. A) Do I just need to setup Event Schema Tags? Does it need to be updated manually every week? Is their a software solution?

Thanks ahead of time for all the great responses!

Cheers

Will H.

8Wsh3l8

[MarketingChimp10]

I use JSON-LD and have had no issues since implementing it. It's easier and is a

[Daniel_Marks]

Hi Lauren,

JSON is usually an easy way to implement schema tags because you can add them to the section of a page instead of adding them inline element by element. This can make it simpler to roll out schema tags at scale. Theoretically the different ways you implement schema tags shouldn't affect the outcome, only the ease of implementing them.

Hope this helps!

[laurenpritchett]

Hi Daniel,

I'm researching the benefits of implementing Schema markup via JSON vs. HTML. Why do you recommend using JSON-LD? Trying to decide which method is best for us. Thanks!

Lauren

[Daniel_Marks]

Hi there,

You're right that setting up Schema tags is necessary (I'd recommend using JSON-LD). It won't guarantee a rich snippet but it's the best you can do.  You can also use this tool to validate your structured markup: https://developers.google.com/structured-data/testing-tool/

It's definitely doable to pull in this data automatically instead of manually adding it each week but you'll have to talk with the client's engineering team about the specific implementation for this. I don't know of any out of the box software solution unfortunately.