Recent drop in SERP from #1 to #2\.
-
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days.
Also of note, when I test, We're #1 on mobile, #2 on desktop.
Sorry to not list the url's. omitted intentionally.
Any thoughts would be much appreciated.
-
Thanks for the update, and good luck!
-
Well it finally happened...yesterday, we're back at #1. And a quick check today confirms. Now, lets just hope it stay this way. Looks like there was quite a bit of testing and volatility last week... lets hope things have evened out.
-
It's hard to say without the URL or the keyword. What I can say is that Google's always testing new ranking orders and seeing which one users like more. We believe they measure that "like" by how many people choose a different result or try a new search vs. the other results. If you legitimately think your result is best, it might bounce back after a test period.
Long story short, make sure you're looking at the usefulness of your page and how well it solved the implicit question in the keyword. Definitely look at things like linking root domains, keywords in the title, and page keywords - but that's not all there is to it anymore.
-
Thanks Gaston! Just weird, as its a local site, and very stable, and to see this happen is difficult at best.
-
Hi Wagner,
I'd wait a few days and check the SERPs. I believe that its just a coincidence and something temporal.
Stay alert.Its difficult to say anything without the URL or when you say that nothing has been done.
Sorry. -
Hi Gaston-
No major changes.
I did some research last night, in a another nearby local area, and we came up #1 on desktop for google, bing and yahoo. Strange that this seems to be only happening at the physical location.
Any thoughts?
-
Hi Wagner,
How long have you been #2?
have you made any major update? or any update at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Drop from #1 to #12
Hello Moz community,
Intermediate & Advanced SEO | | Marcmayo
I am really happy to be here and I start right away with a quite tricky question I'd say. We are running Star-Registration.com and in March switched platforms to Shopify. All the Redirects etc were done according to standards. Nevertheless, Star-Registration.com dropped in May (2 months after the switch) for "name a star" and "buy a star" from #1 to the 2nd Page of Google Results after being on #1 for almost 3 consecutive years. We had a similar case with their german website but the german one is back on the top 3 rankings again for all the important keywords. I attached a Screenshot of the Search Console stats
Any suggestions? yv6pep0 -
DA stuck at 1 for .financial TLD domain
Hello! One of our clients has a domain with a .financial TLD. The domain id over two years old. We have been creating a lot of good content (including articles, infographics and videos) every month for over 12 months. We have also been creating backlinks and the Search Console shows a total of 1319 links to the site from 64 root domains. However, the DA and PA on Opensiteexplorer haven't moved from 1. Also the number of linking root domains shows as zero. Traffic and keyword rankings haven't picked up either. Could someone please help with why this would happen? Is there anything to do with the domain TLD of .financial? Thanks in Advance
Intermediate & Advanced SEO | | Rohit05050 -
Website dropped out from Google index
Howdy, fellow mozzers. I got approached by my friend - their website is https://www.hauteheadquarters.com She is saying that they dropped from google index over night - and, as you can see if you google their name, website url or even site: , most of the pages are not indexed. Home page is nowhere to be found - that's for sure. I know that they were indexed before. Google webmaster tools don't have any manual actions (at least yet). No sudden changes in content or backlink profile. robots.txt has some weird rule - disallow everything for EtaoSpider. I don't know if google would listen to that - robots checker in GWT says it's all good. Any ideas why that happen? Any ideas what I should check? P.S. Just noticed in GWT there was a huge drop in indexed pages within first week of August. Still no idea why though. P.P.S. Just noticed that there is noindex x-robots-tag in headers... Anyone knows where this can be set?
Intermediate & Advanced SEO | | DmitriiK0 -
Google shows date in the SERPS for the homepage
Hi SEO's we've build a site and our now trying to rank it but it won't go up despite of regular new unique content and a higher DA than most competitors. All tools like MOZ en Yoast SEO show green lights so we're kinda out of ideas right now. Till we saw the date in the SERPS for the meta description. This gives us the idea that Google sees it as a post and not as a page which might explain the low ranking. However there are no technical causes we can think off for Google to show the date. Any ideas on this matter? Could it be that Yoast SEO is causing this even although we tell it not to show dates? Love to hear from you!
Intermediate & Advanced SEO | | Heers0 -
Why does our main keyword keep dropping?
Hey Guys, We've seen an alarming drop in our main keyword for our website. Our biggest driver of traffic has always been the search term 'gifts for men' which we commanded the top spot for a while, but have always been in the top 4 for. Recently (in the last 3-4 months) we dropped to 6 and as of last night we dropped down to 9th. We still rank number 2 for 'gift ideas for men'. Both search terms point to this page: GIfts For Men Nothing onsite or technically has changed, and there is consistently new content in the form of products being added almost daily. We hit a manual action back in October of last year and I'm concerned that the toxic links (that we didn't create mind you) we disavowed may have been unnaturally boosting this page and now we're dropping significantly because they're gone. Any ideas on how we can curb this concerning trend? Thanks a lot
Intermediate & Advanced SEO | | TheGreatestGoat0 -
Possible Penguin 2.1 fix - Anybody tested this?
Possible Penguin 2.1 fix? This happened to client site - Stay with me - this takes some explaining… A clients home page is set as index.html Which in domain settings goes to the root address: http://www.domain.com/ But is a setting on a domain/hosting - you can set any page to the root- I always link directly to the root address (the second one) So if you set the new root page as http://www.domain.com/index.htm --- going to the root - essentially is a new page- any previous poor linking would be then broken and would have no effect So it would be a matter of changing the domain settings to use the index.htm page (which would function exactly the same- internal link structure of site goes to the root) thoughts?
Intermediate & Advanced SEO | | OnlineAssetPartners0 -
My brand is not ranking on Android Google SERPs
In the new blog post here, she links to mobilemoxie, a site which allows you to do searches on various different smartphones. I tried a search for my brand, "ixl.com" on an iPhone 4 and a Android phone, the Motorola Droid X. On the iPhone, our brand appears in #1 like normal, but on the Android phone, our result doesn't appear on the first page. Any ideas as to why this would be the case? We're currently developing a mobile version of our site but we don't have one yet. Could that be the issue?
Intermediate & Advanced SEO | | john4math0 -
Article + 2 links to the same root domain
I am writing an article that has 2 links: The fist one is to : http://xxx.net/the-be... The second one is to : http://xxx.net/ The links are with different ancor texts and I am wondering about the link power they will bring to my website. Will both links count? Will the first one send significantly more PR than the second one ? I am asking this because my MAIN objective is the second link. Much Thanks Alex
Intermediate & Advanced SEO | | IamSharp0