Does traditional linkbuilding work to rank an app in the app store?
-
Hi all!
Im diving into the App Store Optimization (ASO).
So, one of my coleagues told me that traditional linkbuilding works in order to get better ranks in the app store, I am specifically saying about the Google Play Store. (not apple store).Well, any thoughts in linkbuilding? Does it realy work? any study case, blog post or experience in this subjet?
Thanks!
GR. -
Hi Gaston,
As far as I'm aware, inbound links are not a direct ranking factor in the app store rankings.
That said, as Eric mentions, links can impact things we do know are factors, such as downloads. So rather than focus on links as a metric, you're better off focusing on driving downloads and reviews, for which links from other places might be a channel, as we know these are direct factors for ASO.
-
It can work, but I would concentrate on getting links that actually get people to check out the app--and download it. Those links are going to be more valuable because they're real sites with real traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can lost pages be redirected with a 301 in order to do not lost keyword rankings?
Hi, I have got a website and some posts rank well, but I am not so interested in keep them for branding reasons. So I planned to do 301 redirects to home and remove those contents. Is it ok? Thanks!
On-Page Optimization | | patrizia_h0 -
Can we rank website without main keywords on its homepage?
For example my company website on Google Search Engine... Web Design Company & Digital Agency in Jakarta
On-Page Optimization | | Japracool
coriate.com/
Coriate is a website design & Internet marketing firm in Indonesia. We offer the best web solutions, digital advertising, and SEO Services in the industry. Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?0 -
Duplicate content affects on overall rankings
Hi guys, I have a website that has 23 pages with duplicate content. These pages serve the same function, which enables customers to upload their images. There is not much content on each one but we require a different page for each of our products, here is an example page: http://www.point101.com/giclee_printing/upload#/upload I don't think it makes sense to use a canonical tag as each page is for a different product and I think its going to be difficult to differentiate each page. I was wondering: 1. If this has a negative effect on the ranking of our homepage and other main product pages or if its an issue we do not need to worry too much about. 2. If anyone has any other ideas as to how we can resolve this issue. Thanks,
On-Page Optimization | | KerryK
Kerry0 -
Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool. agwlY9i.png
On-Page Optimization | | vabmediaseo0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
Proper way to change keywords without losing ranking
Hello Everyone, The website I am working with offers service in two locations, lets say Service in City A and Service in City B. Those two cities, which are close by, are the main source of clients, so the owner asked me to concentrate on these terms. I did a decent job for a newbie and now we are on the first page of google closer to the top for these 2 terms. The problem that I am facing right now is that a) it hard to get that extra bit from onsite optimization when you optimizing for 2 different cities b) Customers may get confused which cities we focus on A or B? We have locations in both. c) Owner wants to expand services to additional cities. So I looked at how our competitor handling these time of problem and most of them have a page with titles like "Cities we serve" with links to the individual locations that are optimized for the specific city. That page usually includes paragraph or two about local history and then re-span description of their services. Is it a good practice to structure one's website like that if you are trying to target multiple locations? Should I re-target my home page to something less geographically specific and create separate pages for Cities A , B and the new locations? Would I lose ranking for terms service in city A & service in city B because of that Or should I leave my home page optimized for Cities A & B and just add new locations as separate pages? Thanks in advance for you insights.
On-Page Optimization | | SirMax0 -
Ranking for specific pages
HI, Lets say my website is abc.com and my targeted keyword is abc for index page. Internal pages, like abc.com/apple.htm, abc.com/banana.htm. The targeted keyword for apple.htm is fresh apples, buy apples, and for banana.htm, fresh banana, buy banana. How to define these keywords in the campaign. Please suggest. Thanks.
On-Page Optimization | | younus0 -
Are duplicate titles an issue for pages I don't need ranking for?
A client has a load of duplicate page titles on their site. However, to cut a long story short, most of these pages are pointless and therefore we don't need ranking for them. As such, I'm not concerned whether any of the pages with duplicate content on them are ranked or not..... unless having duplicate page titles / content on these pages could mean that other pages on the site, like the homepage, don't rank as high because of this. Do I need to worry about duplicate titles on these pages, or can I ignore duplicate content on pages that I don't want to be ranked? Hope that makes sense!
On-Page Optimization | | RiceMedia0