Does traditional linkbuilding work to rank an app in the app store?
-
Hi all!
Im diving into the App Store Optimization (ASO).
So, one of my coleagues told me that traditional linkbuilding works in order to get better ranks in the app store, I am specifically saying about the Google Play Store. (not apple store).Well, any thoughts in linkbuilding? Does it realy work? any study case, blog post or experience in this subjet?
Thanks!
GR. -
Hi Gaston,
As far as I'm aware, inbound links are not a direct ranking factor in the app store rankings.
That said, as Eric mentions, links can impact things we do know are factors, such as downloads. So rather than focus on links as a metric, you're better off focusing on driving downloads and reviews, for which links from other places might be a channel, as we know these are direct factors for ASO.
-
It can work, but I would concentrate on getting links that actually get people to check out the app--and download it. Those links are going to be more valuable because they're real sites with real traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings have dropped but why?
Recently our keywords have plummeted with regards to anything hen related on our stag and hen website. We were on the first page ranking 6<sup>th</sup> for terms such as Newcastle hen and hen weekend Newcastle. Now were around 15th this has also began to happen with other keywords. Content wise our pages score 90+ on page optimisation, we do have various keywords on the pages alike our competitors and use the highest searched for term as our page title. Our page speed is good on mobile and desktop. I’m struggling to see why we can’t seem to crawl back up to the first page when people who are outranking us have minimal content on slow sites. I know we lack back links but this can't be the only reason? Our website is hangoverweekends.co.uk
On-Page Optimization | | andy_simpson0 -
Duplicate content affects on overall rankings
Hi guys, I have a website that has 23 pages with duplicate content. These pages serve the same function, which enables customers to upload their images. There is not much content on each one but we require a different page for each of our products, here is an example page: http://www.point101.com/giclee_printing/upload#/upload I don't think it makes sense to use a canonical tag as each page is for a different product and I think its going to be difficult to differentiate each page. I was wondering: 1. If this has a negative effect on the ranking of our homepage and other main product pages or if its an issue we do not need to worry too much about. 2. If anyone has any other ideas as to how we can resolve this issue. Thanks,
On-Page Optimization | | KerryK
Kerry0 -
Sudden drop in ranking for important keyword? No penalty / other issues detected
Hi For our site we previously ranked well for the term "botswana safari holidays" on the page: http://www.naturalworldsafaris.com/destinations/africa-and-the-indian-ocean/botswana.aspx We've suddenly seen a dramatic drop for this term, currently ranked #43 on Google UK. There are no penalty notices in Webmaster tools and the only edits to the page recently have been to include the term "Botswana safari holidays" in the page title and the on-page h2 (previously Botswana safaris and holidays). Any suggestions why we have seen a large decrease for this term? We expect to see some fluctuation but this one seems a bit dramatic. We've not lost any backlinks to the page that we know of. Thanks for the help.
On-Page Optimization | | KateWaite0 -
New Pages - Stable Rankings
Hello, Not a direct question really, just a poll really of your experience - I work with a few companies and have noticed recently that there seems to be an increase in the time it takes to go from a) showing up in the index (quickly within a day or two) to b) getting a stable ranking. I see spikes over the first few weeks (even up to 3 months) before the rankings eventually settle. Have you noticed the same, is it taking longer to achieve a stable ranking, do you work with any sites that get indexed, rank, and stay in the same slot for moderately competitive terms comparing to a year or tow ago? Interested to hear other people's experience and how long we expect to wait for new content to settle Thanks
On-Page Optimization | | xoffie0 -
Blogposts and Google Rankings
I'm pretty new to all of this, my new website is starting to come along nicely in the SERPs, now appear on page 4 for my main key phrases were I didn't appear last week at all. I'm now on a mission to get myself ranked higher but my website is pretty much done... apart from the ongoing blogposts that I need to add, I'm a wedding photographer so every shoot is going on to it. My question, my blogposts aren't necessarily targeting my main key phrase, it might be mentioned once or twice but ultimately it'll most likely be the venue that steals the targeting. By adding the blogposts (I still have 36 to do) and using my keyphrase sparing, will this help to elevate me from page 4 in google? I know that I still need to build backlinks etc to but just something I can't seem to find an answer for on google hehe.
On-Page Optimization | | MartinWardPhoto0 -
Review my website and guide me what can do for top ranking.
Hi Guys, I really need your advice for my website (bmgapt dot com). I'm loosing ranking on (Buffalo Apartments) keyword. Two months ago my ranking number is 3 but now loosing to 15 number. What can I do for get again top ranking. Thanks in advance. John Smith
On-Page Optimization | | KLLC0 -
Can't rank for a target key word "penalized?"
I've been trying to rank for the key word "kayak fishing" for my site www.yakangler.com. Last year when I started working on the SEO for my site I was on page 30 for Google search results so like the 300th result. After tweaking things on my site I managed to get to the second page but have since fallen all the way back to page 25-26 in the search results. I'm wondering if I'm penalized for this key word. I can't figure out why my site is ranking soooo badly for "kayak fishing" Any help or ideas would be greatly appreciated!
On-Page Optimization | | mr_w0 -
Subfolder v Root Domain for attaining ranking
Hi, We are working with a site that we can refer to as: www.clientsbrand.com.au It has a subsection of our clients services at www.clientsbrand.com.au/keyword The client has now decided that this subsection is in fact the most important thing they should be trying to rank for. A large amount of the content that is already existing under clientsbrand.com.au/topic1 /topic2 /topic3 etc would fit naturally under clientsbrand.com.au/keyword/topic1 etc The root domain is currently not ranking for the keyword they wish to target. I am planning on moving a lot of this content to the subfolder to try and boost that silo and get things going for that keyword. As long as we 301 the old URL's to their corresponding new position are there any issues any of you see with doing this? I am worried there may be some traps for young players I have not considered. Thanks in advance for any responses.
On-Page Optimization | | MrPaulB0