Is my content strategy focusing on the best vertical?
-
Help Mozzers!
I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include:
- screen magnets
- window hangers
- outdoor metal art
- switchplates (outlet covers)
The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+.
I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
-
You could add some more yard/garden-related stuff, especially if you can feature sculptures or metal art similar to what your client is selling, (bonus points if a product she sells is actually used in a garden). If you start now-ish, it's even seasonal!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Resources for taking Facebook and Google Plus to the next level
Hello, I'm doing some research on Facebook and Google Plus. I have more experience with Facebook. I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level? My goals are to engage and promote for Ecommerce and Informational sites. Low budget. Thanks, Bob
Branding | | BobGW1 -
Viral Video :Best use - What to do with it?
So I was told that I have video that should be the next "viral video" in a particular vertical market. (It is an animal) Anyway I have 4 offers from different companies now that want to market it for me. Junkin Media, Rumble.com, Newsflare and Storyful. Junkin wants ownership in perpetuity the other groups want for 1 year to market to news agencies. They are offering 60/40 revenue split with me getting 60. plus an extra $1 per thousand hits on the video. Supposedly they will market it to for me to news agencies etc. Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page. Then I can post the video in various places and the link strength might help my domain or page authority. Any suggestions about viral video use? Boo
Branding | | Boodreaux0 -
What is the Best Paid Press Release for Link Building
Hey Guys, I need to do press releases for two brand new stores I'm doing work for. What are the best five press release services that one can pay for in your opinion? Thanks!
Branding | | OOMDODigital0 -
Advice on Content Publishing
Hi, I was rather hoping for a little advice on how to best get my content out there. I made a simple, and pretty poor quality (though funny I hope), guide on making homemade slippers for Father's Day - you can find it here http://appointedd.com/blog/homemade-slippers-for-fathers-day/ I guess my question would be, where would you put it up? Being fairly new to this kind of content creation (and this was only something I did in my spare time), I'm still trying to get my head around some of it. thanks!
Branding | | LeahHutcheon0 -
Duplicate Content and Indexing issues
Hey guys, I have a client whom has an existing site www.currentdomain.ie and we have created a new site with a new domain name www.newdomain.ie. They do not wish for it to be redirected. They wish for two sites to have the exact same content just with different logos. So for example if you search for current domain the search results present to you www.currentdomain.ie as the number 1 search listing and the same if you searched for their new domain. I'm trying to understand how google might index the two sites if side wide canonical tag were implemented on either of the sites to get over the duplicate content issue. How would google index the brand name of each site if one site canocilised? I don't want to encourage this client with this idea as it appears to be nonsensical but I thought I should first understand fully what the SEO implications might be. Thanks Rob
Branding | | daracreative0 -
Content Marketing for E-Commerce Sites
Let's have a real discussion about content marketing for B2B and B2C e-commerce sites. As an SEO/inbound marketer (these days, I'm not sure what to call myself other than my first name), it's part of my job to keep a pulse on what's going on in the online marketing community. My daily routine starts with checking several sites for news/discussion (Moz, Inbound.org, SearchEngineLand, etc). Anyone actively involved in the community knows the word "content" appears in more articles than any other word (ok, maybe there a few others). Want to increase brand awareness? Generate content. Want to drive more traffic to your site? Generate content. Want to build quality links? Generate content. Want to discover the Higgs particle before the physicists? Generate content (and distribute to the right audience, so not to the chemists - ok maybe to the chemists, they're a related audience). Content, content, content, we're told! Yes I did see the Rand's WBF from a couple months back about content-less marketing, but frankly his suggestions fall under the traditional model of advertising and word-of-mouth. We're online marketers baby, we're expanding and changing the traditional model - with content! Enough of content marketing about content marketing. Let's see some content marketing for the small B2C, mom n' pop client who sells gardening tools. Let's see the amazing infographic you made for your local pizzeria client that drove traffic to their site. Let's see the Q+A discussion thread you identified and contributed to as means to display 'market leadership' in your niche of home air purifiers. Look, I love the idea of content marketing to increase brand awareness and drive traffic. Displaying market leadership by answering questions and offering something beneficial to your target audience should be the way to grow business (along with having a good product/service, I guess). But it's much easier said than done. And to be clear, I never expected otherwise. The motivation for this post was to start a discussion about real-world, applied content marketing, not content marketing about content marketing. Let the conversation begin.
Branding | | b40040400 -
Keywording strategy
I'm optimizing my personal website which display my portfolio and the services offered for my city, Colorado Springs. The first 5 content keywords in webmasters tool in order of the signifiance are photography, clotaire, damy, colorado, springs. Should I change the order of the keywords by emphasizing more on the targeted area or on the services offered? http://clotairedamy.com
Branding | | clotairedamy0 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0