Which SEO Metric is the most Important?

[siteBaNa]

Hello

There are many SEO metrics like DA or MozTrust and even Other metrics such as cognitive SEO metric.

[Andy-Halliday]

Just because Moz says you have the same score, it doesn't mean you have links in Googles eyes. I am a big fan of Moz so this isn't me knocking their software - buts its pretty easy to manipulate DA and PA either to show your site has higher metrics / or lower metrics.

Google also crawls more of the web than Moz, so Google could of found more useful links that Moz hence why they might rank above you.

It could also be that they have better user metrics or more people searching for 'brand name + query'

SEO isn't as easy as it was 5 years ago for working out why your competitors rank above you - there isn't a crazy formula anymore. Its softer metrics which are pretty hard to measure.

Concentrate less on them and more on your own site, can you get the site to load that little bit quicker, is your content '10x content' if not, make it 10x content.

Is your site super mobile friendly and I don't mean just "passing the google mobile friendly test" - that's the bare minimum, get real user feedback and try and improve it.

Is there anyway of keeping people on the site longer, could you produce a video.

Thanks

Andy

[siteBaNa]

I see there are 200 factors to ranking, But in comparison, my site and my competitor are equal on-page and my site has better Trust rank,moz rank DA and PA authority. and in SERP, my site is number two and the other one is first of google! Its my question,Why?

[DavidKonigsberg]

I agree with logan-  just to add one thought.

Seo Metrics like Domain Authority , link amount , link quality are no longer accurate since people send disavow files to google telling google to ignore certain links and the tools don't have the info. In short seo is an art and you need to pull all info available to paint your picture and different people will interpret the data differently.

[Andy-Halliday]

yeah have to agree with Logan - there isn't 1 metric to analyse - its a combination of factors.

Google have publicly stated that there are over 200 ranking signals, so even if you 'win' in one metric you could be losing out on all the rest.

Sorry there isn't a one metric to determine your SEO score vs your competitors.

[LoganRay]

There are about as many answers to this question as there are SEO practitioners.

All things equal on-page, the tie breaker could come down to:

• Links
• Mobile-friendliness
• Trustworthiness of the site
• Expertise demonstrated by the content
• Overall authority of the site
• HTTP vs. HTTPS
• Usability of the site

These are a few examples, but it demonstrates the point that there are a lot of factors that are considered by Google when determining position.