Will this fix my bounce rate?

[KempRugeLawGroup]

If I understand bounce rate correctly, what it basically means is that someone clicks on your SERP, and then clicks back to google? But, it doesn't matter if they spent 10 minutes on your page or 10 seconds...so if that's right, then can you lower you bounce rate by getting someone to click on another internal link inside the original page they visited from the SERPs?

So for example, if a user clicks on the SERP result for our webpage X, then the users clicks on an internal link on our page X to another one of our webpages ,Y, will that lower the bounce rate, even if the user eventually backs out to the original SERP page?

Thanks,

Ruben

[FedeEinhorn]

As @jessconfitti said, you are 100% correct. If a user browses more than 1 page in your site, it would not be a bounce. Even if after the second page the users clicks back to whatever Website they came from.

[JCon711]

Hi Ruben,

Yes, that's 100% correct!

The pages through which visitors enter your site (from Google, Yahoo, Facebook, an email, or any other source) are called landing pages. If a visitor does not interact with this page in any way (meaning they don't click to any other pages on your site), this is called a "single-page visit" or a "bounce."

Bounce Rate is the percentage of single-page visits. For example, if you had 1000 total visitors/sessions in a month, and 100 of them exited the same page they landed on (without clicking to any other pages first), you would have a 10% bounce rate for the month.

In my experience, the best way to lower your bounce rate is to (a) create content that speaks to your target persona, (b) provide links to other articles/pages on your site that will also be interesting to this persona, and (c) incorporate a content upgrade with a clear CTA.

For example, let's say your persona wants to paint their home, because their bedroom is too dark and it makes them anxious. You might write an article called: Top 50 Mood Boosting Colors To Paint Your Bedroom. Next to each paint color on the list you might include a link like [request a free paint sample] or [view paints in this color]. After reading this article, what is this persona probably wondering? I like #25 , #32, and #48. I wonder which one I'll like best...? Answer their question with your CTA. You might try something like: see which color feels best on your walls. Download a Free PDF that includes printable color swatches for all 50 mood-boosting paint colors. [Download here.]

I hope this helps!