Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Explorer is Now Live; Ask Me Anything About It!
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Thanks Dmytro! If there's any features or functionality you'd love to see added, let us know
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My Keyword Explorer is showing 15,000 keyword queries available. If this is correct, then this is awesome. I especially love the SERP analysis. Great job, guys!
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How can we change the search engine from US into AU? Since most of our clients are AU, really need your help here. Your thoughts are really appreciated.
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It should be 300 queries/month if you are on $99/month Pro Plan. When did you join?
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With Moz pro, it says I get 5. Is that per day? Month? Ever?
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It's amazing! What I like about Moz - is ethics. You guys create awesome tools/upgrades without asking to pay extra. I doubt that many companies do that. For that reason, I'm going to upgrade
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Important news on Fresh Web Explorer
Hello Moz family, After much deliberation, Moz has arrived at the difficult decision to shift away from brand & keyword mentions monitoring as a standalone tool in Fresh Web Explorer. Though we believe in the value of this service for our users, we’ll no longer be supporting it in order to provide more innovative features that better suit the modern needs of SEOs. We will, however, continue to support existing features within the Pro platform that accomplish similar tasks, like link building, content planning, and mentions monitoring. We understand you might have a few questions and have compiled a list of common FAQs below. Within the answers, you will find a number of other resources to help you out. When is Moz sunsetting Fresh Web Explorer?
Moz Bar | Jan 7, 2021, 8:40 AM | jacob.butler
Moz will be sunsetting Fresh Web Explorer on November 10, 2020. At that time, you will no longer be able to access this feature within Moz Pro. This means that there will no longer be the ability in your settings to opt into email alerts from Fresh Web Explorer as the email alerts will discontinue after this date as well. I used Fresh Web Explorer for brand and keyword monitoring across the web. How can I do that now? Though it’s not a direct replacement, setting Brand Rules within a Campaign allow a user to monitor specific keywords in the Link Opportunities section, much like Fresh Web Explorer. By monitoring the links that mention your tracked keywords, but do not link to them, you can easily reach out for link opportunities. It can also help you plan content strategies by understanding what is being discussed within the content of those pages. You can read more about Opportunities within Links here. I used Fresh Web Explorer for link building opportunities. How can I do that now? With Moz’s vast link index you can uncover valuable link prospects, create a solid strategy, and track your progress. Within Link Opportunities in a Campaign, you can understand the domains mentioning your tracked keywords (set within your Brand Rules), but not linking back to you. Link Intersect provides an analysis on who's linking to competitors, but not you, and can help users plan strategic link outreach. You can also use Link Tracking Lists to help track progress for link opportunities you’ve identified through unlinked mentions of your brand or your competitors. Our Keyword Explorer tool also includes a Mentions module. Mentions show you pages that contain the searched keyword and gives you a snapshot of the Page Title and URL. Within Mentions, understand a link’s Mention Authority score, which predicts the authority of the page using a proprietary algorithm, along with a combination of Moz metrics that take both the authority and influence of the page into account. Need help getting started with all of these similar features? Read more here. I used Fresh Web Explorer for content planning. How can I use Moz for that now? There are many ways you can plan your content strategy using Moz. For a high-level understanding of how Moz Pro can help you plan content, take a look at our Beginner’s Guide to Content Strategy here. Otherwise, one way you can understand what is being mentioned within your tracked keywords is through Opportunities in Links within a campaign. This feature helps you get a sense for what type of content is published on the web around your tracked keywords, branded or non-branded. You can then plan similar content as what’s being mentioned. For more information on how to set up Brand Rules in a Campaign, click here. I used Fresh Web Explorer for the email alerts to notify other stakeholders on keyword & brand mentions. Can I do that another way within Moz Pro? We recommend using our Custom Reports to email your stakeholders of tracked mentions on the web. You can set Brand Rules within your Campaign settings for branded or non-branded keywords you’d like to monitor. You can read more on how to set up Custom Reports here. The Moz Pro feature alternatives you suggested aren’t really a direct replacement. Why? We recognize that our feature suggestions are not a direct replacement for brand and keyword mentions monitoring. And, we also understand that this functionality is desired by many of our users. We will be exploring opportunities to include some of the Fresh Web Explorer functionality within future versions of Moz Pro. In the meantime, if you're looking for a direct replacement, we suggest checking out BuzzSumo. Their Monitoring feature provides you a one-stop-shop for monitoring your brand, keywords, and trends across the web. Do I need to do anything before the sunset on November 10, 2020? No. Fresh Web Explorer will simply disappear from the Moz Pro interface. No action is needed on your end. Once retired, you will no longer see the page within Moz Pro and you will no longer receive alert emails that were previously set up from the settings tab within an account. Do you have any content you can point me to that outlines the other ways in which I can find my brand’s mentions in Moz Pro? We sure do! Check out this fantastic Help Hub article that outlines all of the ways you might track, monitor, and analyze your brand’s mentions in Moz Pro. The features here include Keyword Explorer’s Mentions, Brand Rules, Link Opportunities in Links within a Campaign, Link Tracking Lists, and Custom Reports. If you have any questions, I'm happy to discuss more in the Q&A thread. Or, feel free to send an email to help@moz.com with any questions. Best,
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Keyword Ranking Report is Different than Real Result on Google
Hi Guys,
Moz Bar | Apr 29, 2024, 12:13 PM | KanikaG
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page. Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client. Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result. What could be the possible reason that he is not getting the same result as showing by MOZ? I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate? Any help would be highly appreciated. Please help. Thanks1 -
Search volume discrepancies between keyword tools
I'm feeling like I'm basing all my research time on tools that I cannot necessarily trust. Between Google keyword planner, Keywords everywhere chrome extension, and Moz keyword explorer, I'm getting wildly different results on 2 simple keywords related to colleges with baking & pastry arts degrees. "baking college", "baking colleges" So Keyword planner won't give me any search volume for those 2 words, I don't even see them in the results. Instead, it decides I really meant "baker college" which has 33,100 global searches. I tried telling it use only closely related terms, but it keeps giving me "baker college" and refuses to show me the terms I asked for. Stubbornly useless. Keywords everywhere says both of these keywords bring in 33,100 searches. It does not tell me those searches were for "baker college." Totally misleading. Moz keyword explorer says baking college as 0-10 volume, baking colleges has 101-200 volume. So at least it's not trying to give me "baker college" numbers. Perhaps I can trust this, but it's not convenient to upload hundreds of various keywords at a time to pull the volume numbers like I do with the other tools. With Keyword planner making assumptions and grouping unrelated terms together, and Keywords everywhere using those numbers without pointing out the assumptions, I feel like I can't trust anything without taking time to dig into the discrepancies, which is impossible with hundreds of keywords. Do you know of any good search volume tools that don't force or hide assumptions? Thanks.
Moz Bar | Feb 2, 2018, 7:16 PM | JannetteP1 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | Dec 25, 2020, 7:32 AM | randfish11 -
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