Menu Structure
-
I'm working on a site where there is a top level menu with a dropdown off a couple of the main headings and subsequent dropdown from one or two of those dropdowns. Usual stuff.
The main problem we are having is the ranking of one of the main menu pages, some of which is historical stuff we have cleaned up and waiting for Penguin.
My question is whether the following is a prudent step. The main menu option/page and keyword is something like "Green Widgets" but this activates a dropdown where there is a link to 'Types of Green Widget', then again there is a dropdown with several pages to different types of Green widget. The two menu items "Green Widgets" and "Types of Green Widgets" both link to the "Green Widget" page.
As the "Types of Green Widgets" link is sitewide and not really in the right flavour for the "Green Widget" page would it be prudent to remove the link element of that menu item or set it to /#
-
You could always test the link to see if it is really being used from the secondary navigation more so (or at all) than the main navigation link. Create a parameter and track it over a few months in analytics. That way you don't over-optimize in the interim but 3 months from now (or less, or more, really that's up to you) you can definitively say whether it is better to remove it or if leaving it alone was the correct move.
-
yep, without giving the site it's difficult to exactly describe. No it's not breadcrumbs, or on-page links. It's a secondary menu option to the same page they have historically had problems with. That I understand as there are valid ways to lead to the same page and arguably show importance to that page. But in this case it seems to be a secondary menu link to the same page just for the sake of another sitewide menu link that isn't really helpful to the visitor. But I might have a little "anti-over-optimising fever"!
-
I can't really visualize that well how the links are laid out from your description. Its been a long day, so that might be it.
So it really depends on how it links back to those pages. e.g. If they're site navigation breadcrumbs then I don't see the problem as it potentially establishes relevancy for the topic and facilitates movement through the site for both users and bots. If its just an internal link for the sake of a link in the body of the page, maybe not so much. But if its a completely relevant link and you see in analytics that people who enter on the one page are regularly going to the other, and vice versa, then obviously it is of use to the customer/visitor. If its an issue of pages being link heavy and you're worried that its diluting link equity or creating a user experience issue and you want to clean up the page and/or make it easier/more intuitive to use, then a heat map tool like Crazy Egg might be useful for helping you determine which links to keep and which are flak.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do keywords within a dropdown menu add any SEO value?
I haven't seen this written about in some time. Has anyone had any experience dabbling in this?
On-Page Optimization | | gregvellante0 -
Need Professional Help with Site Structure, Page Authority, and Internal Linking
We are a 10 year + small (1000 pages) niche ecommerce site (Magento) that has recently lost rankings to a competitor. We out perform them in every metric so I do not understand them leap frogging us to the top spot. This has forced me to look at my site structure, page authority (rank), and internal linking. After reviewing a moz crawl issues report, here are some of my observations: Root domain has a PA of 40 Top 3 $ Category pages have a PA of 22, 18, 18 Multiple meaningless blog posts and other category/product pages have PA’s of 30+ Here is a screenshot of the crawl report with internal links, links, etc showing. I need some help - thoughts, suggestions, next steps in analysis?
On-Page Optimization | | SammyT0 -
URL Structure
What's the best way to set up a url structure? When a user goes through the funnel should it show it in the url? Like this: domain.com/thickness/high-density/1-mil-plastic-bags (1 mil plastic bags is a subcategory - when the user is at this page they will see many products. When they select one - it brings them to a product detail page which I think should be done like this: domain.com/product-name regardless of the funnel that brought them there. Does this make sense?) or **domain.com/1-mil-plastic-bags ** Also, is there a limit of how many "/" could be used?
On-Page Optimization | | EcomLkwd0 -
Navigation menu and cloaking
Hi, I'm building a tabbed navigation menu in which lots of sub-menu items are hidden with css until I mouse over a top level item. Is there any way this could be considered cloaking by google? Cheers
On-Page Optimization | | madegood0 -
URL Structure for Home Decorating site
Hi, I am about to launch a home decorating ideas website. I am stuck to determining the ideal URL structure, and the options are: Category: myhomedecoratingsite.com/room/master-suite/
On-Page Optimization | | adepalma
myhomedecoratingsite.com/kitchen/
myhomedecoratingsite.com/room/living
myhomedecoratingsite.com/master-suite/
myhomedecoratingsite.com/living-room/ Post: myhomedecoratingsite.com/interior/beautiful-master-suite/
myhomedecoratingsite.com/interior/cozy-living-room/
myhomedecoratingsite.com/room/master-suite/beautiful-modern-suite/
myhomedecoratingsite.com/room/living/cozy-contemporary-living Are these any good? What your best suggestion? Thanks in advance for your inputs. Al0 -
Are menu links considered spammy?
Hi, I'm wondering if having a footer menu with keyword links is considered spam? It makes sense to me to have your keywords and links to relevant pages on each page. Thanks 🙂
On-Page Optimization | | Memoz0 -
Is my H1 and H2 site structure proper?
If I have an h1 tag on the page that describes the purpose of the page, is it a bad idea to make all of the sub-headings h2 tags? A designer mentioned that it was frowned upon to make all of the secondary headings into h2 tags, or to use CSS to selectively style the heading tags.
On-Page Optimization | | dbuckles0 -
PageRank: Links on menu and footer to the same page, does it get counted twice?
Hello all. If I have 10 links on a menu linking to 10 different pages, and 10 links on the footer linking to the same pages, does PageRank get divided by 10 or 20?
On-Page Optimization | | MiamiWebCompany0