What are the benefits to use .bank as a TLD against the locat TLD?
-
One of my clients is a leading bank in my country and want to switch to .bank TLD from the local one. Does anyone have experience of what are the benefits or drawbacks of the switch? Is it really a trusted domain with all the security benefits they promise or just another low level TLD with chances to get attaced even more often than before?
-
Hi Kirowski! It's pretty much an aesthetic distinction. Know, though, that Moz tools don't work with all of the new TLDs, so you might lose some functionality in our toolset.
Also, the illustrious EGOL made a very good point about these in another recent thread about them:
"My personal opinion is if you tell people that your website is at egol.buliders they will say "WHAT?"
But if you tell them egol.com or egol.co.uk they will get it immediately."
Just make sure your domain name is something folks will remember.
-
In summary, there are no TLDs that Google finds preferential to others; they are all treated equally in rankings. There are some geo-specific TLDs that Google will default to a specific country and use that as an indicator that the website is more important in a specific geographic region. But all TLDs are treated equally.
Here are the FAQs Google published on this topic:
**Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search? **
A: Overall, our systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search.Q: Will Google support my SEO efforts to move my domain from .com to a new TLD? How do I move my website without losing any search ranking or history?
A: We have extensive site move documentation in our Help Center. We treat these moves the same as any other site move. That said, domain changes can take time to be processed for search (and outside of search, users expect email addresses to remain valid over a longer period of time), so it’s generally best to choose a domain that will fit your long-term needs.source: searchengineland article
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical tag use for ecommerce product page detail
Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
Technical SEO | | amastone
I want to use canonical tag in any product to the parent category.
Is this a right use of the canonical?
Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco0 -
Using Product Page Content from an Offline Website
Hi all, We have two websites. One of the website's no longer sells product range A. However, on the second website, we would like to sell range A. We paid a copywriter to write some really good content for these ranges and we were wondering if we would get stung for duplicate content if we took these descriptions from website 1 and placed them on website 2. The products / descriptions are live anymore and haven't been for about 6 weeks. We're ranking for some great keywords at the moment and we don't want to spoil that. Thanks in advance! D
Technical SEO | | 10dales0 -
John Mueller says don't use Schema as its not working yet but I get markup conflicts using Google Mark-up
I watched recently John Mueller's Google Webmaster Hangout [DEC 5th]. In hit he mentions to a member not to use Schema.org as it's not working quite yet but to use Google's own mark-up tool 'Structured Data Markup Helper'. Fine this I have done and one of the tags I've used is 'AUTHOR'. However if you use Google's Structured Data Testing Tool in GWMT you get an error saying the following Error: Page contains property "author" which is not part of the schema. Yet this is the tag generated by their own tool. Has anyone experienced this before? and if so what action did you take to rectify it and make it work. As it stands I'm considering just removing this tag altogether. Thanks David cqbsdbunpicv8s76dlddd1e8u4g
Technical SEO | | David-E-Carey0 -
Have hostings location an impact on SEO
Hello everybody 🙂 I know, that some years ago it was important that you host your site in the same country where your target audience was in relation to SEO. Because Google used that to find out which country your target audience was. But is this still important and have it an influence today regarding to SEO? Hope there is someone who can help 🙂
Technical SEO | | JoLinda910 -
Using meta keywords
Hello, I've read conflicting opinions regarding the use of meta keywords. I know Matt Cutts stated a few years ago that Google does not use them as a ranking signal but many still use them. This raises a few questions: 1. Is there any reason to still use meta keywords? 2. Isn't it just a way to let your competitors know what you're optimizing for? 3. How do other search engines treat meta keywords? Thanks!
Technical SEO | | mirel0 -
What factors matters the most when using a 301 permanent redirect?
Hi SEOmozzers, I have a client that has couple of duplicates but I am debating if i should just kill those pages or use 301 Permanent redirects. I know SEO moz provides 2 important factors to look at which are PA and link root domain. 1.Which one matters the most? or which one should I look at first to make a decision? 2. I have empty pages creating duplicate content with a PA of 14 and 1 linking root domain. my thought is to kill the page by inserting a meta NO INDEX. If you don't agree and think I should 301 to an existing page that needs link juice, let me know. Thank you mozzers 🙂
Technical SEO | | Ideas-Money-Art0 -
How to use internal tracking without causing duplicate content issues
Hi, We've been testing internal tracking for 4 weeks on a couple of pages using the basic string ?internalcampaign=X, but hese pages have started appearing in the search results. We don't currently have the facility to add canonical tags to correct this. Does anyone have any other solutions to this problem other than deleting the internal tracking or adding filters on the server? Thanks!
Technical SEO | | NSJ780 -
Using robots.txt to deal with duplicate content
I have 2 sites with duplicate content issues. One is a wordpress blog. The other is a store (Pinnacle Cart). I cannot edit the canonical tag on either site. In this case, should I use robots.txt to eliminate the duplicate content?
Technical SEO | | bhsiao0