Lost SEO contract, new SEO wants us to do the following - can you explain why?
-
1. Make prokem.co.uk the master domain rather than prokem-corrosion-protection.com
2. Ensure each http URL is 301 redirected to its https counterpart via htaccess rather than in plesk
3. 301 redirect each www.prokem-corrosion-protection.com URL to its co.uk counterpart via htaccess. I can provide a list of pages to redirect as there are a number of duplicate pages that will need removing.
It probably makes sense to implement these other changes at the same time:
-
Remove all of the canonical tags currently on the site.
-
Leverage browser caching by following Google’s page speed recommendations - https://developers.google.com/speed/docs/insights/LeverageBrowserCaching
-
Losslessly compress all of the website’s images.
-
Combine and minify the website’s JavaScript
-
-
Hi Simon,
It's likely they've noticed an issue with the old domain (maybe a problem with the link profile?) and they're migrating to a geo-targeted TLD, hence the .co.uk. In this instance, it would make sense for them to do the https swap at the same time if they planned to do it in the future.
The reason for the redirects being done on a per-page basis is that they're trying to retain as much strength from the existing domain as they can. Setting up a 301 will retain ~80-90% of that strength though it will also retain the backlinks so maybe the link profile isn't the issue after all.
The last points are really just about improving the site speed and I would assume that since they're asking for a blanket removal of all canonicals, they've come across something else that concerned them or perhaps they're input manually right now and they plan to template them instead.
If my assumptions are correct, their requests seem above board. The larger question I'd have in this scenario is why you're tasked with doing their job!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Do I need Yoast SEO video for YouTube videos?
I have been following advice for improving the SEO of my YouTube videos, for instance by having the keyword early in the title and description. Do I then need a plugin like Yoast Video SEO for my website where the videos are embedded to increase the chance of showing the videos for that keyword?
On-Page Optimization | | AudunBK0 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | | stephanwb
Stephan0 -
New Client Wants to Keep Duplicate Content Targeting Different Cities
We've got a new client who has about 300 pages on their website that are the same except the cities that are being targeted. Thus far the website has not been affected by penguin or panda updates, and the client wants to keep the pages because they are bringing in a lot of traffic for those cities. We are concerned about duplicate content penalties; do you think we should get rid of these pages or keep them?
On-Page Optimization | | waqid0 -
On Page SEO Tool
Hello - I'm looking for one tool that does the following and was wondering if anyone knew of such a tool? In a perfect world I would like to enter in one domain name and have a report generated that shows All Internal links, link titles, and anchor text All internal broken links / redirects All images, image size and image alt, if the image alt is missing. I'd love to be about to export these reports to excel and quickly run my on page optimization. The goal is to produce a checklist for a developer to execute quickly. Thanks for your help Gabe
On-Page Optimization | | Gabe0 -
Drupal SEO Question
Still trying to get a handle on all this...a lot to figure out! My site is Drupal and a few weeks ago I had my developer install an SEO Module so I could add a meta description and keywords for my pages. I have done that for the majority of the landing pages and the product pages as well. Earlier I posted a question about the use of adding the meta description and keywords to each product. The answers were mixed and pointed out the problem of the duplicate content which I am trying to figure out how to fix. BUT...when I went through my On Page Analysis grading for my campaigns one of the reasons my grades were low were because of the use of meta keywords tag. That the search engines ignore them and competitors can use them against you. So now I am thoroughly confused. I should optimize each product page with the meta description and keywords or i shouldn't? Keywords should show up in the title tag and the content....anywhere else? Help! Thanks much, Shara
On-Page Optimization | | Confections0 -
SEO Site Planning Tool?
Does anyone know of a good SEO Site planning tool? I see that SEOBOOK has something that looked interesting but they want $300/mo! Thanks in advance! Andy
On-Page Optimization | | MaxOtto0 -
SEO Change/Version Control
Hi. Can anyone suggest apps that might be applied for SEO change/version control? I've tried using Excel and Word in the past but both fall short when dealing with multiple client sites. Nothing suitable pops up so far. Specifically I want to be able to log any on-page changes that might impact SEO for historical analysis and possible roll-back (manual) eg change date, page title, headings, url, anchor text, alt image txt, body copy etc. The ability to have one view that can be filtered in various ways including by client and by url would be ideal. Maybe this is something SEOmoz is considering for Pro campaign management? Surely there's demand... Thanks Andy
On-Page Optimization | | Bluesnapper0