What Ranking Factors Impact Google News Visibility?
-
I'm just at the beginning of a new analysis involving Google News visibility and ranking factors, and thought I could put the project out to you, dear SEO geniuses, to get your ideas and perspectives.
Backgrounder:
- My company operates over 50 niche, disease-specific daily news sites, covering science, research and advocacy news about specific diseases.
- Virtually all of them are in Google News.
- They range in age from 3 years old to 3 months old. Varying degrees of page rank / authority
- Content on the site is completely niche to specific diseases, and we have a lot of sites for rare and orphan diseases.
- Most of the content is news, but we also have info/resources pages, blogs, and some short-form posts made for use in social media.
The Project:
- I want to do an analysis of keywords in our news headlines and see how certain keywords correlate with articles that do well -- both in terms of search traffic and overall with users.
- Going to use our Multiple Sclerosis News Today website.
- Most of our search traffic comes from Google News.
What I hope to gain:
- I'm curious to see if certain sets of keywords that relate to the disease, to therapies, etc. drive the most traffic.
- I want to compare these keyword lists to how well we rank in organic search for the same keywords (via news articles or info pages) to see if there is a connection.
- I want to also create a working keyword list of the best-performing keywords in the news as a way of cross-pollinating content production on our blogs, info pages, social content, etc.
- I want to increase my knowledge base of ranking factors specific for Google News.
The last point is really something I wish I knew more about. I feel like there aren't many knowledge resources out there about Google News. Is it safe to assume that the same on-site and off-site SEO best practices that govern organic search engine visibility are at play in Google News, or are there independent factors as well? I'd love to get your thoughts. Thanks!
-
Hi there.
Your question is not really a question, rather your thoughts maybe?
Anyway, Google News rankings are based on, yes, typical SEO signals, but, more than anything, time sensitivity, mentions and social signals. So, an article, released today, which got traction in social media (shares, retweets etc), and some links will be performing at the top. So, base your optimization on that - the more newsworthy and shareable your content is - the better results you gonna get.
Hope this makes sense
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate website pages indexed: Ranking dropped. Does Google checks the duplicate domain association?
Hi all, Our duplicate website which is used for testing new optimisations got indexed and we dropped in rankings. But I am not sure whether this is exact reason as it happened earlier too where I don't find much drop in rankings. Also I got replies in the past that it'll not really impact original website but duplicate website. I think this rule applies to the third party websites. But if our own domain has exact duplicate content; will Google knows that we own the website from any other way we are associated like IP addresses and servers, etc..to find the duplicate website is hosted by us? I wonder how Google treats duplicate content from third party domains and own domains. Thanks
Algorithm Updates | | vtmoz0 -
Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios. I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
Algorithm Updates | | websitebuilder0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
Google Reconsideration - To do or not to do?
We haven't been manually penalized by Google yet but we have had our fair share of things needing to be fixed; malware, bad links, lack/if no content, lack-luster UX, and issues with sitemaps & redirects. Should we still submit a reconsideration even though we haven't had a direct penalty? Does hurt us to send it?
Algorithm Updates | | GoAbroadKP0 -
Input on Experiment with Google
As I'm doing more research into Google's devaluing links, I can do nothing more but to wonder if we will be penalized for previous links (bad links). Here is the situation: Our company was ranking very well for this particular keyword (within the top 3 positions on Google). However, in the last 6 months, we have seen rankings drop significantly (now to the point Google doesn't even recognize the existence of the page). With Google not recognizing us, we decided to do an experiment. The experiment: Make another page with a different URL and delete the existing page that is not ranking in Google. Our Experience: We have noticed that our pages will get indexed and ranked within weeks or making a new page. Our Goal: To get ranked on Google Will our new page get penalized from the old page if it's an entirely new URL? Will the fact that Google in devaluing our links effect our new page that we are trying to get ranked? Any insight would be of great value. Thanks in advance
Algorithm Updates | | WebRiverGroup0 -
Top of Google Places but not Organic
Hi There, My website www.drivingbrighton.co.uk is number 1 for Google places for my area, however I'm not on page 1 of google organically. Is it possible to do this, or does Google not let you have a places and organic links? Any opinions welcome! Ant
Algorithm Updates | | Ant710 -
Google and Content at Top of Page Change?
We always hear about how Google made this change or that change this month to their algorithm. Sometimes it's true and other times it's just a rumor. So this week I was speaking with someone in the SEO field who said that this week a change occurred at Google and is going to become more prevalent where content placed at the "top of the fold" on merchant sites with products are going to get better placement, rather than if you have your products at top with some content beneath them at the bottom of the page. Any comments on this?
Algorithm Updates | | applesofgold0 -
Did google change their algorithm over the past week?
I did some home page optimization with the seo moz on page key word optimization tool and we are now back in the top three in the past week (after dropping to page 3 a month or so ago). It seems that google has gone back to combining google places with organic searches. Has anyone else noticed this type of change? I did read some posts about panda 2.2, which seems to explain some of these findings. I am wondering if things are in flux or they may be more stable this way? Thanks for the insights.
Algorithm Updates | | fertilityhealth0