How to Properly Add Simple Review Schema to Your Website For a Review Pulled from a Third-Party Site
-
Hello,
I'd like to pull the content of a review from a third-party site and put it on my client's website. My plan is to add review schema to this content but I want to make sure everything I'm doing is white hat before I implement. Can someone please tell me if the following example is okay to do?
For example...
I'd like to pull an entire review from Yelp and put it on my website. I would link out to the review on Yelp and then give credit to Yelp in the publisher section of the schema.If I give credit to the name of the reviewer and where the review is being pulled from (in this case Yelp) on both the actual website as well as in the schema, is this white hat and something I could implement?
Also, is "simple review" markup the correct markup to use in this scenario?
https://developers.google.com/search/docs/data-types/reviewsThanks in advance for your help!!
-
Hi Etna,
I don't have anything official from Google that I can point you to but I think this is fine. There are lots of examples of this in the wild, for examples: http://www.sainsburysenergy.com/products-and-services/reviews.html
Your intent also isn't manipulative so I don't see what Google could be upset with you about. Just make sure to attribute the reviews appropriately and to show a balance.
Sorry, I don't have anything more concrete to point you to.
Craig
-
Hello,
I think you can do it (get overall and last review) with Yelp API:
https://www.yelp.com/developers/documentation/v2/business
And it's ok for SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any experiences with Reviews.io?
Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
Reviews and Ratings | | the-global-communicator
https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group0 -
How and where to implement the AggregateRating schema?
I've been trying to wrap my head around marking up various bits of information for a local business website, and I want to make sure I understand a few things. If I understand Google's schema guidelines, marked up reviews should only appear on the page of a specific product, not every page, and _definitely _not the homepage, correct? Does this also mean that the LocalBusiness schema that is on every page should **not **use the AggregateRating parameter? And if the AR is only to be put on certain pages, what page should it go on if the business in question provides a service rather than selling specific products? In other words, situations where the local business _itself _is the "product" being reviewed/rated. Individual reviews cannot be taken from 3rd party sites (GMB, Facebook, Yelp, etc) and posted on your website with capital R Review schema (http://schema.org/Review). That markup is only to be used for reviews that have been generated on/for your site specifically. Does this also mean that the numbers used to calculate an AggregateRating have to be unique as well? In other words, if there are 10 reviews of your business on Facebook that average at 4.5/5, you can't take those individual reviews and post them on your site as marked up Reviews. But can you use that "4.5/5 based on 10 reviews" information in the AggregateRating schema? Can AggregateRating scores include ratings from different sources? In other words, if there were 10 ratings on Facebook and 20 on Yelp, could the AggregateRating be marked on the website as "__/5 based on 30 ratings"? If I can simply take the numerical average and pop that into the LocalBusiness JSON markup that goes on every page automatically, alongside the other basic business info like name, phone number, and address, this will make things much easier. Thanks!
Reviews and Ratings | | BrianAlpert782 -
What do the symbols in the profile avatars in Google listing reviews mean?
A client of mine noticed that some of their customers that leave GMB listing reviews have special symbols in their profile avatars (please look at the attachment). Is this a sign of a influencer? Has anybody else noticed this? r6mhX
Reviews and Ratings | | BigChad20 -
I just found original business name for client - its not the same as GMB or any aggregate site. What to do?
the business filing with the Secretary of State is a name of an individual (e.g. Matthew Smith, M.D.). This is on reflected on Localeze and such. However, the business is operating under a name "Healthy Body and Minds Clinic", which is the Facebook, Google My Business, and website name and info. So, how is it best to get consistency in NAP with the two different business names being used? (Ideally, no change in State registration or filing for a DBA). Thanks much! One idea I have seen is to include both and separate them by a colon. As in "Healthy Body and Minds Clinic : Matthew Smith, M.D." I appreciate any suggestions or tips to help. Thanks.
Reviews and Ratings | | Marky_Mark0 -
Adding Google Reviews to Testimonials Page
Can anyone verify if it is allowable to add Google reviews to your testimonials page? I know you can't use schema on these reviews. If it is allowable, should these be images so that they don't get indexed and flag duplicate content? Thank you in advance for your help. Rita
Reviews and Ratings | | AAEPA20110 -
Best process for asking customers to leave reviews?
This might be too off-topic for Moz, but I think many of us might face the same issue, so I thought I would ask. Love them or hate them, we get 90% of our business from being #1 on Trip Advisor. My biggest competition is trying very hard to take over that #1 spot, so we are working to keep it. Has anyone found a seamless way to ask customers for TripAdvisor reviews? We email, text, ask over the phone. But here the problem, Trip Advisor is not the easiest site to leave a review on. If you are on your phone, they want you download the app. Some people don't like to download apps. Or, if they have the app already and click "yes" to open the site in the app, it goes to the app store instead. There doesn't seem to be as much of an issue on the PC, but most people do everything from their phones now. And if something is a little bit hard, people are less likely to go out of their way to leave a review. So, here's my question. Has anyone found a better way? Maybe a form on my website? Or a process that seems to work better? This does have some SEO implications in that my Trip Advisor page does show up in search results quite a bit as well as much home page. Sometimes they are #2 and #3 together.
Reviews and Ratings | | CalicoKitty20002 -
What affect do reviews have?
Hello all. Currently, I am seriously considering including a customer reviews panel on the product pages of my ecommerce site. Does anyone have any previous experience, bad or good. Also, what sort of affect do positive/negative reviews have on search engine rankings. Your advice would be greatly appreciated.
Reviews and Ratings | | AHC_SEO0 -
Review of my site, just starting seo and looking for any tips
Hello, Just after advice for a website I've recently relaunched, started very basic seo. However having loads of pages it’s hard to dedicate the time to get the on-site seo completed. Question for Ecommence sites, do we really need to individually content on all pages? I've also start link building & will be setting up blog, Am debating which task too complete first Or maybe combination of them all. I think due to my dyslexia I keep putting the blog off as you can properly tell English is definitely not one of my strengths. Anyway am looking for advice not just on seo , design too, what your opinions ? I have good concept for marketing just learning the ways to implement it, my website sportingdesires dot com. I believe everyone desires some kind of sport or fitness activity, a hobby you enjoy... mine is football (soccer) hence why I started selling branded football merchandise and ventured into Rugby, Basketball and American football. Will be adding other sports, really need to impermanent a blog... all in good time I suppose. Sorry for my rambling please leave any feedback good or bad I promise I won’t hunt ya down (lol) in all serious am just looking for eyes from people it always help to get mixed reviews and opinions. If you’ve read this far well done and thanks ste
Reviews and Ratings | | sportingdesires0