Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Keyword variations on a single page

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Keyword variations on a single page

    Technical SEO
    3
    6
    2265
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Smart_Start
      Smart_Start Subscriber last edited by

      I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful.

      1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean.

      (examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail")

      2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation.

      3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?

      1 Reply Last reply Reply Quote 0
      • Smart_Start
        Smart_Start Subscriber @Deacyde last edited by

        Deacyde,

        Your response about the user was good. You spend days and days researching keywords and sometimes you get lost in the weeds and forget what the whole thing is all about.

        1 Reply Last reply Reply Quote 0
        • LoganRay
          LoganRay @Smart_Start last edited by

          I usually go with the one that has the biggest opportunity for impressions - the one/two with the highest search volume. Usually means more competition for it, but you'll never outrank them if you don't try.

          1 Reply Last reply Reply Quote 0
          • Deacyde
            Deacyde last edited by

            Hello,

            Got to remember that if you create a page for each keyword variation, that those pages are going to have horrible metrics and could even hurt ranking for that keyword because of such.

            I have really seen great results when you focus all intent on the user, is making a bunch of pages that barely have content but target that keyword going to really help users?

            It would be better off to try and target one page for many variations, especially if that page is going to answer the user's search query. That's really how you should be setting your pages up, the keyword they rank for should be keywords that contain info being searched for otherwise you're going to have bad traffic that could send bad signals.

            You'd be better off writing blogs for those keyword variations and tying content and other pages ( like the parent keyword page ) into them with links to help add authority.

            Brand terms are mainly for homepage, about us page and possibly landing page of a category parent. Otherwise using your brand ( unless in a blog post ) is kinda stuffing things and wasting space that could be used by other keywords.

            Smart_Start 1 Reply Last reply Reply Quote 1
            • Smart_Start
              Smart_Start Subscriber @LoganRay last edited by

              Logan,

              On your concept of grouping the keywords based on topic, how do you determine which one in the group is the focus keyword for the page?

              LoganRay 1 Reply Last reply Reply Quote 0
              • LoganRay
                LoganRay last edited by

                Hi John,

                I recommend grouping your keywords into similar topics and associating them with either an existing URL on your site, or if the topic isn't currently discussed on your site, proposing a new URL. This process is called keyword mapping, where you take each keyword your tracking and pair it with a preferred URL. I start all of my SEO projects off with one, here's why:

                1. Provides a road map of what _existing _content needs to be updated
                2. Lays out what new content I need to create
                3. Prevents me from diluting the emphasis of one keyword by addressing a very similar one on another page
                4. Helps me set priorities on which content should be updated/generated first (I aggregate search volume for all associated URLs and work in a descending order)
                Smart_Start 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • muzzmoz

                  Indexed pages

                  Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?

                  Technical SEO | | muzzmoz
                  1
                • CommercePundit

                  How to fix keyword cannibalization?

                  Hello All, I am a webmaster of http://www.bannerbuzz.com and I have some problem in keyword cannibalization in my store, i have lots of categories related to banners, and in Banner section my my keyword is vinyl banners and my all categories urls structure connected with vinyl banners, I am definitely sure that keyword cannibalization issue in my website and i want to resolve it as soon as possible, so can anyone please help me how can i resolve this issue with effective way or without affected my keyword ranking? My Keywords Vinyl Banners      : http://www.bannerbuzz.com/full-color-vinyl-banners.html
                  Custom Banners  : http://www.bannerbuzz.com/custom-vinyl-banners.html
                  Outdoor Banners   : http://www.bannerbuzz.com/outdoor-vinyl-banners.html My 1 keyword vinyl banners is affected, so can anyone please look at these pages and let me know how can i resolve keyword cannibalization from my website.? Thanks
                  BannerBuzz.com

                  Technical SEO | | CommercePundit
                  0
                • Stuart26

                  ALT attribute keyword on the same image but different pages

                  Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart

                  Technical SEO | | Stuart26
                  0
                • WebServiceConsulting.com

                  Can you noindex a page, but still index an image on that page?

                  If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....

                  Technical SEO | | WebServiceConsulting.com
                  0
                • Branden_S

                  Page titles in browser not matching WP page title

                  I have an issue with a few page titles not matching the title I have In WordPress.  I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors.  This has been going on for 5 weeks, so its not an a crawl issue.  Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title.  Is there an additional title setting for a page in WP?

                  Technical SEO | | Branden_S
                  0
                • Richard555

                  No_index of parent page

                  Hi, sorry its a Friday question... Page A: www.example.com/house/ Page B: www.example.com/house/kitchen Can I 'no_index' page A without it effecting page B being indexed? Views? Many thanks!

                  Technical SEO | | Richard555
                  1
                • JoaoPdaCosta-WBR

                  Splitting Page Authority with two URLs for the same page.

                  Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
                  www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
                  PA: 67
                  Linking Root Domains: 52
                  Total Links: 272 "/"
                  PA: 64
                  Linking Root Domains: 29
                  Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!

                  Technical SEO | | JoaoPdaCosta-WBR
                  0
                • ProjectLabs

                  Determining When to Break a Page Into Multiple Pages?

                  Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.

                  Technical SEO | | ProjectLabs
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.