Keywords and content and seo advice please
-
Hi i am building a site at the moment which i am working on. please ignore the state of the site as we are just playing with designs at the moment but please do take notice of the top part.
The site is a travel magazine but i am a bit concerned. The keywords that we will be looking at to drive travel will be as follows, cheap flights gatwick, holiday magazine and travel magazine.
Now i do not want the site to look untidy with loads of content describing the site but at the same time i want google to know what the site is and for people to pick the site up with the search terms that we are aiming for.
the site is www.cheapflightsgatwick.com
Can anyone please show me some examples of how i should structure the site to attract the keywords and give me some advice. It seems hard when you are designing a magazine site where the content changes all the time to try and attract the search engines with your keywords.
any advice would be great
-
Ryan has a great idea. Think about who will link to your site. Will people want to link to a "cheap flights" website or would they prefer to link to a magazine?
-
Diane
Are you of the belief that 'keyword density' is important for SEO ie inclusion and repeating your chosen keywords in your text paragraphs. If, so think again, that's no longer a ranking factor. You don't need to do 'messy writing' or loads of keywords over the homepage. I would also agree with Ryan regarding your url. You need to get this right from the start. (I should know with an eyewear site called 'pretavoir')
As regards keywords, have you used the basic google keyword tool? Do this first before choosing a domain/url. You need to know your figures before you start. The 'KW Tool' can be invaluable.https://adwords.google.co.uk/o/Targeting/Explorer?ideaRequestType=KEYWORD_IDEAS&__u=9115528870&__c=3941445370&__u=9115528870&__c=3941445370&ideaRequestType=KEYWORD_IDEAS#search.none
-
thank you that is a great idea. cheers for that.
-
Your keyword choices are: cheap flights gatwick, holiday magazine and travel magazine.
I have not put a lot of thought into this but another URL you may consider is gatwickmagazine.com. It contains one keyword from each of your phrases, is only two words and doesn't seem spammy at all.
-
thanks for all the great advice. the magazine is aimed at people using gatwick airport and when the site is designed, it will concentrate on cheap flight offers and cheap holiday offers from gatwick. and then the rest of the site will be about holiday issues and travel news.
-
There is a lot of good advice shared. I'll take a moment and focus on your URL choice.
In short, I hate it. If all your site offered was cheap flights to and from Gatwick, then it works. If you want to be thought of as a site that covers "holiday magazine" and "travel magazine" then I would suggest finding a URL that might suggest you offer such information or at least not causes users to think you don't offer that information.
You can make any URL work. It's possible to rank #1 for a pizza restaurant with the name "cheapflightsgatwick.com". But why paint yourself into a corner for a site that's not even built yet? That URL sounds like the doorway page to a site that offers air travel services, not the main URL.
I am learning Joomla right now and I just checked....joomlatravel.com is available right now! I am not suggesting that to be your new site name, but I would choose it for a name long before the one you selected.
-
Maybe you should try shooting for "online travel magazine". Also there should be categories. These categories may just be the right place to promote your main keywords instead of trying to do it all on the home page.
My home page does NOT get as much volume as my other pages collectively get.
-
I think one of your biggest issues is that those three keywords aren't targeted at the same audience. Someone searching for "cheap flights gatwick" is obviously looking for different information than someone searching for "holiday magazine" or "travel magazine."
Instead of targeting all those keywords on your homepage, it would make sense to target each keyword to a different page on your site. You can put each keyword prominently in the title tag of the page you're trying to rank. And the content on each page should specifically relate to that keyword phrase. That's what site visitors want too -- which is the most important thing of all.
For example, you should organize your articles and posts related to "travel" advice, tips, research, etc into a page targeted to "travel magazine" (you could probably even set that up as a blog category)
The fact that you have a magazine site should be to your advantage since search engines love fresh content. As long as the content you provide is high-quality and relevant (i.e. not shallow and worthless) that should help you a lot.
But, also, it's important to remember that on-page content alone is not going to get you to rank for any of those keywords. You need a sound link building strategy, as well. Targeting a keyword phrase to a specific page helps immensely with link building for many reasons, including the fact that your anchor text should relate to the page content.
-
the magazine is online, so it would be lots of travel articles and holiday news as well as news about cheap offers. by worry is, i have studied the keywords that i want and the only way i know of attracting the search engines for those words is by writing an introduction with the keywords in but it looks very messy doing it that way and i do not want to have loads of keywords placed all over the front page for no reason
-
I completely agree ESPECIALLY in this field regarding "Write for humans not search engines". But don't forget to put the keywords in the content.
-
This is what I would do:
- STUDY why these sites rank for the keyword "Travel Magazine". And I mean study as if you were in college. Use the WebApp to its full extent.
http://www.travelandleisure.com/
http://www.budgettravel.com/magazine/
http://travel.nationalgeographic.com/travel/traveler-magazine/- Design is important. Those 3 sites wanted to give me a magazine for free. Can you give something away for free, something I can get in the mail? And I'm not talking about a "free" download. If a company wants to rank for "Travel Magazines", I think it should be a real "Travel Magazine" site.
-
Diane
First stop should be http://www.seomoz.org/beginners-guide-to-seo which is a great starters guide. There are also lots of good books eg http://www.amazon.co.uk/Search-Engine-Optimization-SEO-Secrets/dp/0470554185 or http://www.amazon.co.uk/Art-SEO-Theory-Practice-OReilly/dp/0596518862/ref=pd_sim_b_2
These books are not such daunting reads and should follow on from the Seomoz starters guide.
I too am a newbie to SEO but can give you the following pointers;
-
Build a clean SEO friendly site with SEO friendly urls
-
Optimise well written relevant title tags
-
Write h1 tags for each page
-
Write good clickable meta descriptions for each page
-
Most importantly attract links. Write good interesting content that other sites will want to link to. Write for humans not search engines. Without links you will not be found...
Good Luck (and remember pretavoir when you're writing about sunglasses)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
I am trying to get a handle on how to fix and control a large amount of duplicate content I keep getting on my Moz Reports. The main area where this comes up is for duplicate page content and duplicate title tags ... thousands of them. I partially understand the source of the problem. My site mixes free content with content that requires a login. I think if I were to change my crawl settings to eliminate the login and index the paid content it would lower the quantity of duplicate pages and help me identify the true duplicate pages because a large number of duplicates occur at the site login. Unfortunately, it's not simple in my case because last year I encountered a problem when migrating my archives into a new CMS. The app in the CMS that migrated the data caused a large amount of data truncation Which means that I am piecing together my archives of approximately 5,000 articles. It also means that much of the piecing together process requires me to keep the former app that manages the articles to find where certain articles were truncated and to copy the text that followed the truncation and complete the articles. So far, I have restored about half of the archives which is time-consuming tedious work. My question is if anyone knows a more efficient way of identifying and editing duplicate pages and title tags?
Technical SEO | | Prop650 -
Duplicate Page Content
Hi, I just had my site crawled by the seomoz robot and it came back with some errors. Basically it seems the categories and dates are not crawling directly. I'm a SEO newbie here Below is a capture of the video of what I am talking about. Any ideas on how to fix this? Hkpekchp
Technical SEO | | mcardenal0 -
How to protect against duplicate content?
I just discovered that my company's 'dev website' (which mirrors our actual website, but which is where we add content before we put new content to our actual website) is being indexed by Google. My first thought is that I should add a rel=canonical tag to the actual website, so that Google knows that this duplicate content from the dev site is to be ignored. Is that the right move? Are there other things I should do? Thanks!
Technical SEO | | williammarlow0 -
SEO Checklist
Ok I know that this would be a huge over-simplification but I am wondering if there is (at least a bird's eye view) a checklist of SEO do's and dont's? I checked to see if something like this existed but could not find one. Any help would be much appreciated. Thanks~
Technical SEO | | bobbabuoy0 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
Basic SEO HTML
Hello Everyone, One place I am weak is coding for SEO. I need to get better. One question I do have is can anyone explain why it's important to place css and java script files in an external file? How do you do this and how do you know if it's already being done? If it has not been done on a site is it hard to go back and do? I understand this is important from a site load time issue Thanks, Bill P.S. Can anyone recommend a resource where I can learn proper html coding for SEO? Thank you!
Technical SEO | | wparlaman0 -
Advice on SEO for videos on a streaming server
I am looking for some advice on video SEO when the video file is housed on a streaming server. An example page is below. The onlyvideo element on the page is a script reading in the filepath to the streaming server so I am not sure what the best course of action is. Currently, none of our videos are indexed. http://www.sei.cmu.edu/library/abstracts/webinars/Making-Agile-Work-for-You.cfm
Technical SEO | | SEI0 -
Duplicate content connundrum
Hey Mozzers- I have a tricky situation with one of my clients. They're a reputable organization and have been mentioned in several major news articles. They want to create a Press page on their site with links to each article, but they want viewers to remain within the site and not be redirected to the press sites themselves. The other issue is some of the articles have been removed from the original press sites where they were first posted. I want to avoid duplicate content issues, but I don't see how to repost the articles within the client's site. I figure I have 3 options: 1. create PDFs (w/SEO-friendly URLs) with the articles embedded in them that open in a new window. 2. Post an image with screenshot of article on a unique URL w/brief content. 3. Copy and paste the article to a unique URL. If anyone has experience with this issue or any suggestions, I would greatly appreciate it. Jaime Brown
Technical SEO | | JamesBSEO0