What is a good "white hat" content distribution network for link building?
-
I am helping a client with Local SEO efforts who has hundreds of blog posts (they have been doing 5 a week for the last 3 years) that contain full length articles about their industry. The client's website itself has been very well optimized for all regards (CRO, Mobile, download speed, citations). However they have very weak domain authority compared to their competitors.
I am looking for a bona fide content distribution network I could use to promote my client's blog posts/articles. I have used Linkvana in the past but I have become wary of them after the penguin update. I also had functionality problems using their interface.
Are their any bona fide content/article distribution networks out there?
Thanks
-
John Mueller of Google Search recently shared quite a bit on the topic of links and website ranking factors in a Google Webmasters Hangout.
Naturally gaining affirmative incoming links pointing to those blog posts will substantially help. Creating the post is only a first step, I find that marketing the post afterwards takes longer - but also is what really gets the content used.
How I understood the conversation with John Mueller about on-page linking.
When a link is no followed, Google doesn’t pass link juice.
When a link is followed but is no indexed, in this case, Google does pass page rank because they are aware of the page.
When a page is no indexed and the link is nofollow, Google essentially sees it similar to a 404 page and skips it will flag to the spiders that this page is now relevant and to re-crawl the page.
CONCLUSION: When conducting a link audit, reviewing the link risk and considering factors currently ranking sites, the need for SEOs to understand NoFollow links is still necessary. This goes beyond the scope of the content distribution networks that we've tried.
When something is this central to building your domain authority, I agree with Egol that a more hands-on approach has it benefits.
Strong social signals also help a lot: each platform is unique from Google+, to Facebook and LinkedIn for lead generation.
-
I don't use a content distribution service for any of my sites. We simply post content and our visitors do the sharing for us.
The most instructive thing that you can do, since you have a nice body of content already on the site, is to look at that content to identify patterns of the types of articles and topics of articles that pull the most traffic, generate the most shares, accumulat the most links. This information is extremely valuable for informing future content development.
If this company is posting five blog posts per week they are either posting "quick stuff" or they have a lot of people writing for them. If they have a lot of people writing then look at which of those people are producing the valuable work. Give them a raise, have them work more hours. Those that are not producing valuable content can be given different work or not engaged in the future.
My "quick stuff" usually doesn't go anywhere. "Quick stuff" might not be substantive enough, compelling enough or valuable enough or whatever enough to be shared or linked or liked by visitors. Out of all of the content on my site a small number of things are rocket fuel, most is pedestrian and some is simply dead wood. None of that was quick stuff, it is all substantive stuff that we produce and learn from. Learn what the rocket fuel is made of and make more. Or, improve the pedestrian to make it stronger.
If you make rocket fuel you generally don't need a content distribution service.... and if you are making quick stuff or dead wood you don't need a content distribution service for that either... instead you need a magician.
-
Thanks Andy
We are trying to find a method to better utilize the library of content we created. I was hoping to find a content distribution service that assist with this process. -
Hi Rosemary,
I'm not too sure you can use 'bone fide' and 'distribution networks' in the same sentence
Quite seriously, I would be looking to make some headway in their market niche rather than trying to make use of networks. I am sure that between your client and yourself, you can find top industry influencers to engage with and start to build their brand a bit more.
I would be trying to take a more natural approach to this and find forums, discussions, questions (Quora?) and Social Media to make a start with this. Perhaps some of the older articles can be checked to see if they are still relevant and if not, update them with something more current.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IYO, What is the Best Language to Build a Site With and Why? Thanks Catherine Corn
IYO, What is the Best Language to Build a Site With and Why? Thanks Catherine Corn
Local Website Optimization | | CatherineCorn10 -
Add Content to Page or Create New Page?
We are doing some local SEO for our business which is in 10 cities. We have built a city page with unique content for each city and linked to a unique contact page with contact information unique for each city. The content on our existing page is fairly thin. 2/3 of it is the same amongst all pages as our services are the exact same from city to city so the description ad menu of our services. Then 1/3 of the content is unique to the city which is a stock photo and 1-2 paragraphs of text containing about 175 words. We have another chunk of content for each city which is probably 2-3 paragraphs but each paragraph will be short so probably in total 200 words in 1-3 paragraphs. The subject of the content is related to one of the most popular search queries that are location specific. For example, if we were a company that provided say, environmental remodeling services in city X, this second chunk of content might be about required building permits when doing remodeling in City X and how to get them, how much they cost. If the original content on the pre-existing landing page is already pretty thin, is the SEO effect going to most likely be better to add the content to the existing page or, even though it's less than 200 words, add the content to a separate page and cross link between the main city page and the city contact page.
Local Website Optimization | | SEO18051 -
Any ideas on how to stop a massive spam link building attack?
I have a client that got penalized back in April, 2015, after doing a lot of research around what it might be, we finally narrowed it down to bad link building. It looks like the site started getting attacked by some sort of automated spam link building attack back in 2013. Examples of the bad links are listed below. Thousands of links coming from Pinterest - all different boards. The links come from pinterest.se and pinterest.com. Thousands from footer links from a website template. Some of the links make it looks like this client build the website (which they did not) and some of the links are in black lettering on a black background (hidden from the naked eye). New links come in every day and range from 10 - 150 new spam links, and the majority of the pages the links are on are foreign. I know I can disvow some of the links (like the ones in the footer of the website template), but I wouldn't want to disvow Pinterest, right? With all of this info, does anyone have any ideas on what action we should take next? Thanks ahead of time!
Local Website Optimization | | Annapurna-Digital0 -
Hreflang errors "no return tag" sitemap.xml , and local search landing page with wrong Languages
Really need help , our website when search in google(US) will provide global page (keyword:asus/asus zenfone3). and search console also return "no return tags"another wear thing is when use googlebot crawl sitemap.xml googlebot cannot finish the file less than a quarterCan you please advise on what needs to be edited or changed to make sure my implementation is correct and not returning errors?
Local Website Optimization | | June01270 -
Should I use Rel-Canonicals links for a News site with similar articles each year
Our small town news site provides coverage in a lot of seasonal areas, and we're struggling with the current year's content ranking above previous years. For instance, every year we cover the local high school football team, and create 2-3 articles per game. We'll also have some articles preseason with upcoming schedule and general team "talk". We've seen where articles from past seasons will rank higher than the current season, presumably because the older articles have more links to them from other sources (among other factors). We don't want to delete these old articles and 301 them to the newer article, since most articles include information/stories about specific players...and their families don't want the article to ever come down. Should we rel-canonical the older articles to the newer one, or perhaps to the "high school football" category page? If to the category page, should we rel-canonical even the new articles to that main category page? Thanks for the help.
Local Website Optimization | | YourMark.com0 -
Duplicate content on a proxy site?
I have a local client with a 500 page site.
Local Website Optimization | | TFinder
They advertise online and use traditional media like direct mail.
A print media company, Valpak, has started a website
And wants the client to use their trackable phone number
And a proxy website. When I type the proxy domain in the browser
It appears to be client home page at this proxy URL. The vendor
Wishes to track activity on its site to prove their value or something
My question is: is their any "authority" risk to my clients website
By allowing this proxy site??0 -
UK website to be duplicated onto 2 ccTLD's - is this duplicate content?
Hi We have a client who wishes to have a site created and duplicated onto 3 servers hosted in three different countries. United Kingdom, Australia and USA. All of which will ofcourse be in the English language. A long story short, the website will provide the user 3 options on the homepage asking them which "country site" they wish to view. (I know I can detect the user IP and autoredirect but this is not what they want) Once they choose an option it will direct the user to the appropriate ccTLD. Now the client wants the same information to appear on all 3 sites with some slight variations in products available and English/US spelling difference but for the most part, the sites will look the same with the same content on each page. So my question is, will these 3 sites been seen as duplicates of each other even though they are hosted in different countries and are on ccTLD's? Are there any considerations I should pass onto the client with this approach? Many thanks for reading.
Local Website Optimization | | yousayjump
Kris0 -
Duplicate Theme, different Content, competing keywords?
Hello, We have 2 versions of a website. Notes: They will be the same theme, and slightly different images but the written content is different. SEO optimization is the same for both sites targeting the same the city and they will be competing for certain keywords mainly vanity keywords. So we have websites examples:
Local Website Optimization | | EVERWORLD.ENTERTAIMENT
http://mycompanytor.com http://mycompanytoronto.com How does google handle 2 websites like this, will one get penalized? Or will it treated as 2 different sites, even though the company name which is the brand shows up on the main url? Thanks for your help0