A few questions regarding Moz tools + E-commerce strategy
-
Hi everyone
I'm currently in the midst of optimizing a Scandinavian E-commerce site. I have a few questions, that hopefully someone will be able to help me get answered.
Firstly, GoogleBots should be able to recognize "ø" as "oe", "æ" as "ae" and "å" as "aa" in the URL title. I've noticed that Moz' On-page grader does not support this unfortunately - has something changed or do Scandinavians just receive a little less love than the English?
Secondly, how does one avoid keyword stuffing on E-commerce sites? The products that are displayed in category pages all make use of the same keyword that is targeted for that category. As such, some pages have 40+ mentions of the keyword, although in reality there are less than 15 (the rest being in the product names). Any tips or tricks on how to get this optimized or does Google simply recognize the site as an E-commerce site and somewhat ignores keyword stuffing - as long as the website has sufficient content?
Thirdly, has something happened to Moz' Open Site Explorer? It seems like something has changed and when I checked for backlinks for the site today, only 3 was found. I know for a fact that many many more exist (which other tools also confirm when they scrape the site).
Looking forward to hearing from all of you!
Best,
Mark
-
Hi Mark,
It seems MOZ tools don't support ono-latin characters, you would face same problem with most of the SEO Tools.
As for whether URL structure is right (with non-latin words), you should read on following links
https://moz.com/community/q/non-latin-keywords-urls
https://www.fusionbox.com/blog/detail/are-foreign-language-characters-in-urls-bad-for-seo/536/
https://wpml.org/forums/topic/seos-and-non-latin-urls/
http://webmasters.stackexchange.com/questions/92163/seo-impact-of-using-non-latin-characters-in-url
http://searchengineland.com/should-you-transliterate-your-brand-for-international-seo-130966Please have a look at the following link to guide you through the process of multi-lingual website SEO as well
http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-157838
I hope this helps, please respond if you have further questions, I will be happy to answer.
Regards,
Vijay
-
Hi Mark!
In regards to your question about keyword stuffing, I agree with Chris. Stick with what other leaders in the industry are doing. Google should also be able to see that this is a particular product name, and should be able to differentiate that you are describing a name vs. stuffing keywords within the content with the intention of trying to rank.
All I can really say is to use your best judgement. Track, test, tweak, repeat until you get into a rhythm that seems to work best! Hope this helps.
-
Hey Mark!
I'm afraid our tools do have limitations with recognizing non-latin character sets.
It's definitely something we'd love to accommodate better, but at the moment, we simply don't have the ability to fully support the majestic tongues of Scandanavia. Apologies for the shortcoming!
As for our link index goes, we generally try to aim for reporting the most prominent and authoritative backlinks for your site, rather than acting as a complete backlink profile. It's a possibility that we haven't heavily-indexed the sites that are currently linking to you, or that the pages linking back to your site are buried deeper within the structure of the linking site, but it's a little tough for me to speak to specific details for a certain site. If you'd like, you can certainly send some examples over to us at help@moz.com for us to take a bit of a deeper look.
Happy weekend!
-
Hi Mark,
I can't really comment on the Moz tools questions, though I suspect it simply has limited functionality for sites that aren't in English.
With regards to your keyword stuffing concerns for an ecommerce website, as with most things in this industry just do what makes sense for the user and (most of) the rest will take care of itself.
In this particular scenario what that means is if your current setup has an awkward number of keywords on it then you should revise, otherwise leave it as-is. For example, if you sell menswear and that word appears in the title of every product you sell that could be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is Moz DA affected by spam links? Disavow file?
So it does not appear that moz let's you upload your disavow file. So when moz calculates your DA how do spammy links factor in? After digging through our GA it appears our site was hit with the 2016 penguin update and never recovered. Our weekly visitors were 2k, then dropped to 500 and have stayed close to that level for a while. We've used the disavow tool, without success over the past 3 years. During that time we have done link out reach and built around 10 legit good quality DA links since. But we have not recovered. At this point i'm thinking I should just remove the disavow file. Moz says our spam score for our domain is 5%.
Link Explorer | | jessicapremier0 -
Can MOZ keyword explorer output sentences instead keywords?
Can MOZ keyword explorer output sentences instead keywords? We need to optimize our website for the Knowledge Graph (OG). There was an old tool that does it, but I can't remember its name.
Link Explorer | | Elchanan1 -
MOZ can't find internal links on my website while Google search console finds thousands of them
When using open site explorer MOZ finds 0 internal links on https://www.glassesgallery.com while Google search console finds thousands of internal links. What could the issue be? Cr8Wk14 oGOf1gb
Link Explorer | | NathanPetralia0 -
MOZ competitor analysis tool
Hi Guys Has anyone also noticed that the MOZ competitor analysis tool does not always pick up on all back-links? If I put two competitors into MOZ and Ahrefs I get so many more back-link info from Ahrefs. Has anyone else experienced the same issue? Thanks Jon
Link Explorer | | NaughtyChilli0 -
How is Moz Page Authority Calculated?
Can anyone refer me to a document that explains the measures that go into the calculation of Moz Page Authority? I'm chiefly interested in what counts and what doesn't -- follow links, no-follow links, internal and external, what (if any) on-site factors, etc.
Link Explorer | | GlennFerrell0 -
Use Open Site Explorer and the Keyword Difficulty Tool to find your competitors' keywords and how they're ranking for them. Get your Daily SEO Fix!
In today's Daily SEO Fix, Jacki walks through using Open Site Explorer's anchor text report to find keywords your competitors may be targeting, and how to use the Keyword Difficulty Tool to tease out what's helping them rank. Watch "Keyword Research with OSE and the Keyword Difficulty Tool" now! The Daily SEO Fix is an ongoing series of Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube. If you'd like a more in-depth guide to using the Keyword Difficulty Tool and its Full SERP Analysis Report for competitive insights, check out Cyrus Shepard's excellent Moz Academy video on the subject.
Link Explorer | | MattRoney1 -
Dofollow link from Moz user profile not showing in OpenSiteExplorer
Hi everyone! I'm was searching my "new" dofollow link from my Moz user profile http://moz.com/community/users/625691 now I have more than 200 MozPoints, but in OpenSiteExplorer is only showing my "nofollow" link of the icon (the "M" icon in the left of the URL in the profile). Why not appears the dofollow link? Thanks!
Link Explorer | | rubenalonsoes1 -
Open Site Explorer Recently Discovered Links Question
Hey Mozzers, I have a question regarding the Open Site Explorer Recently Discovered Links. I know that I have receive follow link from a few sites that have more DA than my site. I am wondering why it is taking so long for OSE to discover these links? I double checked the sites to make sure that they don't have NOFOLLOW (sorry for the double negative), and the sites have linked to my site for over a month now. Any ideas? I'm not concerned about it because Search Engines have discovered those links. I am just curious why this is, or if it is normal. Cheers!
Link Explorer | | evan890