A few questions regarding Moz tools + E-commerce strategy
-
Hi everyone
I'm currently in the midst of optimizing a Scandinavian E-commerce site. I have a few questions, that hopefully someone will be able to help me get answered.
Firstly, GoogleBots should be able to recognize "ø" as "oe", "æ" as "ae" and "å" as "aa" in the URL title. I've noticed that Moz' On-page grader does not support this unfortunately - has something changed or do Scandinavians just receive a little less love than the English?
Secondly, how does one avoid keyword stuffing on E-commerce sites? The products that are displayed in category pages all make use of the same keyword that is targeted for that category. As such, some pages have 40+ mentions of the keyword, although in reality there are less than 15 (the rest being in the product names). Any tips or tricks on how to get this optimized or does Google simply recognize the site as an E-commerce site and somewhat ignores keyword stuffing - as long as the website has sufficient content?
Thirdly, has something happened to Moz' Open Site Explorer? It seems like something has changed and when I checked for backlinks for the site today, only 3 was found. I know for a fact that many many more exist (which other tools also confirm when they scrape the site).
Looking forward to hearing from all of you!
Best,
Mark
-
Hi Mark,
It seems MOZ tools don't support ono-latin characters, you would face same problem with most of the SEO Tools.
As for whether URL structure is right (with non-latin words), you should read on following links
https://moz.com/community/q/non-latin-keywords-urls
https://www.fusionbox.com/blog/detail/are-foreign-language-characters-in-urls-bad-for-seo/536/
https://wpml.org/forums/topic/seos-and-non-latin-urls/
http://webmasters.stackexchange.com/questions/92163/seo-impact-of-using-non-latin-characters-in-url
http://searchengineland.com/should-you-transliterate-your-brand-for-international-seo-130966Please have a look at the following link to guide you through the process of multi-lingual website SEO as well
http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-157838
I hope this helps, please respond if you have further questions, I will be happy to answer.
Regards,
Vijay
-
Hi Mark!
In regards to your question about keyword stuffing, I agree with Chris. Stick with what other leaders in the industry are doing. Google should also be able to see that this is a particular product name, and should be able to differentiate that you are describing a name vs. stuffing keywords within the content with the intention of trying to rank.
All I can really say is to use your best judgement. Track, test, tweak, repeat until you get into a rhythm that seems to work best! Hope this helps.
-
Hey Mark!
I'm afraid our tools do have limitations with recognizing non-latin character sets. It's definitely something we'd love to accommodate better, but at the moment, we simply don't have the ability to fully support the majestic tongues of Scandanavia. Apologies for the shortcoming!
As for our link index goes, we generally try to aim for reporting the most prominent and authoritative backlinks for your site, rather than acting as a complete backlink profile. It's a possibility that we haven't heavily-indexed the sites that are currently linking to you, or that the pages linking back to your site are buried deeper within the structure of the linking site, but it's a little tough for me to speak to specific details for a certain site. If you'd like, you can certainly send some examples over to us at help@moz.com for us to take a bit of a deeper look.
Happy weekend!
-
Hi Mark,
I can't really comment on the Moz tools questions, though I suspect it simply has limited functionality for sites that aren't in English.
With regards to your keyword stuffing concerns for an ecommerce website, as with most things in this industry just do what makes sense for the user and (most of) the rest will take care of itself.
In this particular scenario what that means is if your current setup has an awkward number of keywords on it then you should revise, otherwise leave it as-is. For example, if you sell menswear and that word appears in the title of every product you sell that could be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to know how PA works in MOZ?
I want to know how PA works in MOZ? Like I have a website https://myinfo.pk its DA is same on all posts but when I see PA of IESCO Bill Page and LESCO Bill page. Both are different. Why PA is different of many posts when DA is same. Is there any specific reason?
Link Explorer | | ehtishamkhan0 -
Moz crawling doesn't show all of my pages
Hello, I'm trying to make an SEO on-pages audit of my website. When using the SEO crawl, i see only one page while i have much more pages in this website (200+). Is it an issue with the sitemap ? The robot.txt ? How can i check and correct this. My website is discoolver.com
Link Explorer | | MK-Discoolver1 -
Domain Authority (DA) in Moz Pro changed only within the last 1-2 months?
Has anyone noticed that the Domain Authority (DA) as reported in Moz Pro has changed only within the last 1-2 months? We have screen shots showing plots of DA vs competitors w/ line graph 2 months ago starting in NOV 2017 which today starting JAN 2018 and comparing shows DA up to 50% different!
Link Explorer | | Amplitude_Digital
The change is seen both in the Links Overview and under the Spam Score sections still marked "NEW". Can Moz confirm that it's only recently within the last 2 months that in Moz Pro the NEW DA numbers have retroactively been updated even though the new Link Explorer has been publicly out since APR 30 from https://moz.com/community/q/moz-s-new-link-explorer-including-our-revamped-index-and-da-pa-scores-is-now-open-to-everyone? Look at the top green line starting ~12 months ago on both graphs, w/ old below 40 and new above 50. We've seen even greater differences for other tracked domains. Thanks! view0 -
Is the keyword CTR provided in Moz dashboard average?
Hi, I'm a bit confused with Keyword CTR provided in Moz Dashboard. Is its an average of search positions or top 3 positions of SERPs?
Link Explorer | | NishilP1 -
No backlinks reporting in MOZ OSE?
We have a bunch of links and none of them report in MOZ OSE. Does the MOZ OSE tool have a cache that takes a while to refresh? We have recently moved over to CloudFlare and since the move the numbers do not add up. Here is a link to a ahrefs screenshot. Any insights would be greatly appreciated. moz.png
Link Explorer | | seanallen0070 -
Site moved to https and not showing any Moz DA or PA
Hello Fellow Mozzers, So, I have a client site that we moved from non https to https at the end of 2015. We had decent moz numbers (Da/Pa etc) but now we are only showing a 1 for both of them. Does it usually take time for Moz to carry over the info to the https version or does that process entirely start over? Not sure where to start looking. Cheers D
Link Explorer | | DarinPirkey0 -
Is there a preferred Browser for Moz?
I having difficulties using Firefox on the Mac. Crawl Diagnostics results never show up. I see the numbers of errors but can't see what the errors are. Appreciate any help. I'm a newbie.
Link Explorer | | pompanoartist0 -
The difference between the statistics MOZ & Ahrefs
Hello dear. I have a website for a year. I made 10K links in one year(from 45 Root Domains).the Ahrefs.com has show full list of link root domains and pages. the ahrefs rank is 49. but MOZ said my Established Links are 5! So I have some questions, please help me: 1- what is difference between MOZ rank and ahrefs rank? 2-When Just-Discovered Link Calculate for my site? 3-why my moz trust is 0.00!?How to improve it? URL: https://esta-register.org
Link Explorer | | allyunit0