OSE: Missing back-links and High DA website with low DA backlinks
-
I have gone through a website with 81 DA; where its link equity back-links with highest DA of 70. Hardly 5 back-links 60 to 70 DA and just 25 root domains. This seems very unusual to me. Can someone clarify this for me? Can a website with low DA back-links can make high DA? If so what could be other major contributing factors for this?
-
Hi VtigerCRM!
Domain authority is made up of multiple factors, but just backlinks to the website. Here’s a good way to think of it: today’s SEO world is about quality, not quantity. For example, it’s not about how many links you can get to point back to your site—it’s about how good those links are. One link from a reputable, authoritative website is better than 20 links from a spammy website or site with a domain authority of 2. And although it seems daunting to a lot of people, there are ways to legitimately link build—guest blogging, broken link building, link requests, and even outbound linking
In a May 2013 video right before Penguin 2.0 rolled out, Matt Cutts put it pretty well: “We’re doing a better job of detecting when someone is sort of an authority in a specific space—you know, it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly if you’re some sort of authority or a site that according to the algorithms we think might be a little bit more appropriate for users.”
Here are the most important SEO success tips (a lot of your competitors are probably using these tips already, so it’s time you joined in):
- Valuable content
- Outbound linking
- Blogging
- Social media
Along with building your backlink profile with quality backlinks, continue creating content that demonstrates you are the authority in this field.
-
Hi there! Tawny from Moz's Customer Support team here.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It is made up of an aggregate of metrics (MozRank,MozTrust, general link profile, and more) that each have an impact on this score. it can be difficult to directly influence your DA, but one way to move toward increasing it would be to improve your overall SEO. A great place to start with that could be to focus on link building! You can learn more about link building here and get a more detailed explanation of Domain Authority through this resource.
In general, I'd recommend keeping in mind that all of these metrics are relative with respect to the other sites included in our index. The metrics will probably have some additional context when compared to sites similar to your own, including your competitors.
Open Site Explorer and the Link Analysis page of campaigns are both tied to our Mozscape index, which tends to update roughly once a month.
Just a few points on how we compile our index:
- We grab the most recent index.
- We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains).
- We start crawling from the top down until we've crawled ~130 billion URLs
The idea here is that we're focusing on the highest-quality links we can find, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we're aiming to report the most valuable ones available!
Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for many reasons - including the crawl-ability of sites, the number of inbound links to them, and the depth of pages in subdirectories.
You can see our most recently updated schedule here as well as some more technical metrics on our Mozscape API Updates page. You can also see when the last and next updates happened on the Open Site Explorer (OSE) homepage at any time.
Since Moz focuses on quality of links over quantity, we are always focused on the most relevant links to display to our users. It's possible that Moz's index will leave out some of the lower-quality (non-link juice providing) links out of our index because of this. So, that might explain why you may see some discrepancies with what other tools may be showing.
Rand does a great job of breaking down how to interpret DA fluctuations through this post. Give it a once over to see if it helps clarify some of your questions! I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I find http backlinks to my domain?
Hi, We spotted a number of sites linking to us from http sites, not https sites. How can I use backlink tools to find just those from http sites? Right now I'm looking at exporting a spreadsheet with 3.3 million entries and filtering - and there's not one person here who wants to do that! Thanks in advance. Screen Shot 2021-11-03 at 10.49.12.png
Link Explorer | | mark_seomoz10 -
Why some of my backlinks are not showing on moz
why some of my backlinks are not showing on moz. These backlinks are profile and web 2.0 backlinks, i have tried many solutions but none of them worked for me. my site is solution4people is there any way to show all the backlinks of my site on moz . Thanks alot.
Link Explorer | | tzoubaier0 -
Moz Pro: Filter inbound links by partial anchor text?
My site has been targeted by a spam farm with hundreds of different domains, all linking to images on our CDN with similar variations of anchor text, eg: get free high quality hd wallpapers wedding cake makers
Link Explorer | | James_NZ
get free high quality hd wallpapers hairstyle makeover
get free high quality hd wallpapers living room cafe
etc Is it possible within Moz Pro to filter all incoming links with anchor text including "free high quality hd wallpapers" so that I can disavow all of the domains en masse? So far I've only been able to display/download the list of links exactly matching the full anchor text which is very time-consuming with 100+ variations. Regards,
James0 -
Why there is high DA for blank brand new sites?
I bought a domain name directly from the registrar 1 year ago. This Domain name has a very good combination of words and .biz extension. I didn't really do anything, I have default wordpress and GA installation. Now I check this site with Moz Bar and OSE and see it has 9DA and 21PA. How come? Quick Facts: Since October last year it has 1000 hits. 9 external links - all links from random domain directories/listings Any ideas how brand new domain name with no original content can have DA9 not DA1?
Link Explorer | | lovemozforever0 -
DA hasn't Moved over
We moved our site over a couple of weeks ago from bi-mi.com to bimi.co - its a magento site. We followed instructions to wait 2 weeks and upload a coming soon page etc to help google realise it was not just a parked domain. We moved everything over and then set a hta record up to redirect the "bi-mi" base domain to "bimi" , we then logged teh site move within web master tools also and I set the bimi.co preferred url etc. However its been about a week and half now and the DA is still showing as 1 and bi-mi (the old site that is redirecting) is showing as 18 Is it just patience needed here or have any of you also come across this issue?
Link Explorer | | Kelly33301 -
How to get Root Domain backlinks with OSE
Moz toolbar showing Root links 2111 but when searched on OSE it shows only 71. How can I get full backlinks report? Kindly review attached screenshot. K03BaiU.jpg
Link Explorer | | bondhoward0 -
Why does Open site explorer only show a fraction of the linked Domains that Google does?
One of my sites ( http://www.georgerossphotography.com ) shows 19 root domains and 155 links on Open Site Explorer. This doesn't pass the sniff test with me and when I look at Google Webmasters they show 120 domains with 1,870 links. I am assuming that Google use it's own data for ranking purposes which makes me question the validity of Open Site Explorer? Am I missing something ? I have been using OSE as my primary tool and now I feel that it has little value. I would appreciate any feedback. George.
Link Explorer | | sirgeorge0 -
Does Feedburner URL of the Home Page Carry Link Equity?
Hi There, During an SEO Audit, I found that OSE categorizes Feedburner URL of root domains under link-equity passing and followed. For example, the following link has been categorized under link-equity passing and followed: http://feeds.feedburner.com/SpoonflowerBlog I have heard that a lot of SEOs saying feedburner links don't carry any link juice. If that's true, then why does OSE categorize feedburner URL of root domains under link-equity passing and followed? I would appreciate if someone from the Moz staff could take some to answer this. Thanks.
Link Explorer | | TopLeagueTechnologies1