OSE: Missing back-links and High DA website with low DA backlinks
-
I have gone through a website with 81 DA; where its link equity back-links with highest DA of 70. Hardly 5 back-links 60 to 70 DA and just 25 root domains. This seems very unusual to me. Can someone clarify this for me? Can a website with low DA back-links can make high DA? If so what could be other major contributing factors for this?
-
Hi VtigerCRM!
Domain authority is made up of multiple factors, but just backlinks to the website. Here’s a good way to think of it: today’s SEO world is about quality, not quantity. For example, it’s not about how many links you can get to point back to your site—it’s about how good those links are. One link from a reputable, authoritative website is better than 20 links from a spammy website or site with a domain authority of 2. And although it seems daunting to a lot of people, there are ways to legitimately link build—guest blogging, broken link building, link requests, and even outbound linking
In a May 2013 video right before Penguin 2.0 rolled out, Matt Cutts put it pretty well: “We’re doing a better job of detecting when someone is sort of an authority in a specific space—you know, it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly if you’re some sort of authority or a site that according to the algorithms we think might be a little bit more appropriate for users.”
Here are the most important SEO success tips (a lot of your competitors are probably using these tips already, so it’s time you joined in):
- Valuable content
- Outbound linking
- Blogging
- Social media
Along with building your backlink profile with quality backlinks, continue creating content that demonstrates you are the authority in this field.
-
Hi there! Tawny from Moz's Customer Support team here.
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It is made up of an aggregate of metrics (MozRank,MozTrust, general link profile, and more) that each have an impact on this score. it can be difficult to directly influence your DA, but one way to move toward increasing it would be to improve your overall SEO. A great place to start with that could be to focus on link building! You can learn more about link building here and get a more detailed explanation of Domain Authority through this resource.
In general, I'd recommend keeping in mind that all of these metrics are relative with respect to the other sites included in our index. The metrics will probably have some additional context when compared to sites similar to your own, including your competitors.
Open Site Explorer and the Link Analysis page of campaigns are both tied to our Mozscape index, which tends to update roughly once a month.
Just a few points on how we compile our index:
- We grab the most recent index.
- We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains).
- We start crawling from the top down until we've crawled ~130 billion URLs
The idea here is that we're focusing on the highest-quality links we can find, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we're aiming to report the most valuable ones available!
Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for many reasons - including the crawl-ability of sites, the number of inbound links to them, and the depth of pages in subdirectories.
You can see our most recently updated schedule here as well as some more technical metrics on our Mozscape API Updates page. You can also see when the last and next updates happened on the Open Site Explorer (OSE) homepage at any time.
Since Moz focuses on quality of links over quantity, we are always focused on the most relevant links to display to our users. It's possible that Moz's index will leave out some of the lower-quality (non-link juice providing) links out of our index because of this. So, that might explain why you may see some discrepancies with what other tools may be showing.
Rand does a great job of breaking down how to interpret DA fluctuations through this post. Give it a once over to see if it helps clarify some of your questions! I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to remove these spammy links
I've noticed that my website's spam score has increased recently, and upon further investigation, I found some spammy links pointing to my site. and my website www.fastlandoffer.com Moz Smap Score is 16
Link Explorer | | FredericoSeo
5 I haven't engaged in any spammy tactics, so I'm not sure how they got there. Does anyone have any tips or suggestions on how to effectively remove these spammy links from my website and improve its overall credibility and search engine rankings? Any insights or experiences would be greatly appreciated! Thanks in advance!0 -
Ranking keyword and links
I have Created the website 3 months ago related to APk Games. And updating content daily and linking but the linked results in Moz are not showing Properly. my site have some ranking keywords on google at 1st but moz showing 0 ranking keywords. my question is how many time will take moz to show actual results. Thanks
Link Explorer | | khannnnnndnnnnnnnnnnss0 -
Backlinks aren't shown
Hi, my site has 15 backlinks from sites with 50-90 da. and only 4 of them are shown on the moz's backlink checker, While on google console and on different platforms, I do see most of them. All of the links are dofollow. I even tried the link tracking list and all the domains are shown as not linking to my domain, while they are. Any idea what is happening? Thank you.
Link Explorer | | Yair1231230 -
Drop in DA and PA and lost a load of links
Hi Mozzers, I just check a site in OSE and while the inbound domains are up the total links have dropped and therefore DA and PA. How can I find which links have gone. I'm assuming a domain passing 1000's of links has either gone down or broken the link - can I use the ISE tool to fine which links have been recently broken? I know there is just discovered for new links. If not can you recommend a tool please. Thanks
Link Explorer | | Bush_JSM0 -
Error getting your data in moz ose
Why am I receiving a "There was an error getting your data" in moz ose? Everything worked fine yesterday but now I'm having trouble getting link metrics for my site.
Link Explorer | | TitanDigital1 -
OSE not picking up all internal links?
Hi! I've been checking a few pages in OSE. For example: https://www.holidayhypermarket.co.uk/holidays/last-minute This, according to the tool, has only 6 internal links. However, a Screaming Frog crawl picks up 700+, which is about right seeing as there is a link in the footer. What do you think could be behind the discrepancy?
Link Explorer | | Blink-SEO0 -
Link Tracking
Is there a way to utilize MOZ to view all links pointing to a website? Any other ways to fine tune the link analyses process when it comes to quality SEO?
Link Explorer | | WebMarkets0 -
Root Domain and Subdomain Links OpenSite Explorer
I'm using opensite explorer trying to explore who is linking to my clients site. In the main blue area it shows total links as 20, which I understand is to the specific page. In the Root Domain Metrics it shows 4,032 external links. Sub domain Metrics shows 1,973. How do I find out where the links are? I tried creating a advanced link report with the "Links that to" are checked off as "any page on this root domain" and only shows 91 of the links? What am I doing wrong or missing?
Link Explorer | | JoshBowers20120