Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Inactive Products - Inactive URLs
-
Hi,
In our website www.viatrading.com we have many products that might be in stock or not depending on availability.
Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later.
To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available".
If we do this, we will automatically re-activate about 500 products pages at once.
1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way?
2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice?
3. How can we better activate these old 500 pages - is it ok activating them all at once?
Thank you,
-
Thanks you Thomas, we activated them - and will try to improve our "Related Products" and "Availability Notification" section for inactive products.
Cheers,
-
You can reactivate them all at once. I think the most important thing to have is a warning system for your customers, so you are not advertising that product, where they have to go down that path to find out it, is not available.
But as an end-user as well as an SEO I would strongly recommend keeping the URLs live and having some sort of a simple "out of stock" banner activate rather than deactivate 500 URLs at a time.
- Do not remove the item completely and create a “not found” error page.
- Do not redirect the out of stock item to the homepage.
- Do not display conflicting messages (“out of stock” and “in stock” at the same time)
- Display the out of stock items with a clear red sign saying it’s out of stock.
- Display many similar products based on product name, color, brand, category etc. (the more similarities the better)
- Do not randomize similar products each time, enable saving and bookmarking.
- Make sure your product page is still useful not just an archived one.
Here are a few helpful URLs talking about how to deal with out of stock merchandise on a site.
- https://ahrefs.com/blog/ecommerce-out-of-stock-products/
- http://searchengineland.com/googles-matt-cutts-seo-advice-unavailable-e-commerce-products-186882
- https://www.seroundtable.com/sold-out-seo-e-commerce-14305.html
- https://blog.kissmetrics.com/seo-errors-ecommerce-websites/
I hope this is been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Url Removes Backlink
Hello MOZ Community, I have question regarding Bad Backlink Removal. My Site's Post's Image got 4 to 5k backlinks from unknown sites and also their is no contact details on their site so that i can contact them to remove. So, I have an idea for which i want suggestion " If I change the url that receieves backlinks" does this will remove backlinks? For Example: https://example.com/test/ got 5k backlinks if I change this url to https://examplee.com/test-failed/ does this will remove those 5k backlinks? If not then How Can I remove those Backlinks? I Know about disavow but this takes time.
Intermediate & Advanced SEO | | Jackson210 -
URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?
A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.
Intermediate & Advanced SEO | | peteboyd0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Google and Product Description Tabs
How does Google process a product page with description tabs? For example, lets say the product page has a tab for Overview, Specifications, What's In the Box and so on. Wouldn't that content be better served in one main product description tab with the tab names used as (htags) or highlighted paragraph separators? Or, does all that content get crawled as a single page regardless of the tabs?
Intermediate & Advanced SEO | | AWCthreads0 -
Url structure for multiple search filters applied to products
We have a product catalog with several hundred similar products. Our list of products allows you apply filters to hone your search, so that in fact there are over 150,000 different individual searches you could come up with on this page. Some of these searches are relevant to our SEO strategy, but most are not. Right now (for the most part) we save the state of each search with the fragment of the URL, or in other words in a way that isn't indexed by the search engines. The URL (without hashes) ranks very well in Google for our one main keyword. At the moment, Google doesn't recognize the variety of content possible on this page. An example is: http://www.example.com/main-keyword.html#style=vintage&color=blue&season=spring We're moving towards a more indexable URL structure and one that could potentially save the state of all 150,000 searches in a way that Google could read. An example would be: http://www.example.com/main-keyword/vintage/blue/spring/ I worry, though, that giving so many options in our URL will confuse Google and make a lot of duplicate content. After all, we only have a few hundred products and inevitably many of the searches will look pretty similar. Also, I worry about losing ground on the main http://www.example.com/main-keyword.html page, when it's ranking so well at the moment. So I guess the questions are: Is there such a think as having URLs be too specific? Should we noindex or set rel=canonical on the pages whose keywords are nested too deep? Will our main keyword's page suffer when it has to share all the inbound links with these other, more specific searches?
Intermediate & Advanced SEO | | boxcarpress0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
How to fix issues regarding URL parameters?
Today, I was reading help article for URL parameters by Google. http://www.google.com/support/webmasters/bin/answer.py?answer=1235687 I come to know that, Google is giving value to URLs which ave parameters that change or determine the content of a page. There are too many pages in my website with similar value for Name, Price and Number of product. But, I have restricted all pages by Robots.txt with following syntax. URLs:
Intermediate & Advanced SEO | | CommercePundit
http://www.vistastores.com/table-lamps?dir=asc&order=name
http://www.vistastores.com/table-lamps?dir=asc&order=price
http://www.vistastores.com/table-lamps?limit=100 Syntax in Robots.txt
Disallow: /?dir=
Disallow: /?p=
Disallow: /*?limit= Now, I am confuse. Which is best solution to get maximum benefits in SEO?0 -
Capitals in url creates duplicate content?
Hey Guys, I had a quick look around however I couldn't find a specific answer to this. Currently, the SEOmoz tools come back and show a heap of duplicate content on my site. And there's a fair bit of it. However, a heap of those errors are relating to random capitals in the urls. for example. "www.website.com.au/Home/information/Stuff" is being treated as duplicate content of "www.website.com.au/home/information/stuff" (Note the difference in capitals). Anyone have any recommendations as to how to fix this server side(keeping in mind it's not practical or possible to fix all of these links) or to tell Google to ignore the capitalisation? Any help is greatly appreciated. LM.
Intermediate & Advanced SEO | | CarlS0
